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How to add a new brand in Audience Shifts


Learn how to add a new brand and with associated social handles in this how-to documentation.


  1. Go into the Audience Shifts tab in Alli.

  2. Click on “Add new” and follow instructions to set up a new brand. At least one social handle (from any platform) will be required to set up a new brand.

  3. Any amount of brands can be created, and any amount of social handles can be added to each brand.


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