Alli Audiences: Alli Pixel
The Alli Pixel is our Server-to-Server solution to connect to Conversion APIs such as Meta, Pinterest and TikTok to make onboarding smooth and streamlined for our Customers.
Here is a keynote that is regularly updated with that latest marketing materials and API connections. Please feel free to duplicate this deck and tailor it to your customers needs.
![image-20240318-171847.png](../../__attachments/3420422145/image-20240318-171847.png?inst-v=9d2044ed-f5d2-41ad-960f-0e53811769aa)
Common QA
❓ Since PII needs to be passed through the Alli Pixel for match rates on Platforms, does that need to be hashed prior or can Alli handle clear text?
We can handle hashed or non-hashed PII. If its not hashed, we will hash it before it gets sent over the network traffic
❓ Does the Alli Pixel have any additional Costs for my client?
No, the Alli Pixel is part of the Alli fees.
❓ Does my client need to sign any additional contracts?
No, this is looped in and part of PMG/Alli’s Data Privacy Agreement (DPA)
❓ Who places the Alli Pixel on my clients site?
The PMG Tagging team can place this on your client’s site via their tag manager with permission, or we will send them the documentation on how to set it up.
❓ Does Alli provide feedback / reporting on match rates? Alerts incase of a drop or sudden stop in activity?
Match rates right now we rely on the platform to say through EMQ scores
We monitor to make sure nothing is dropped off. We are in the process of building dashboard views to be baked into Alli later this year for greater observability!