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Transaction Lists and Aggregations

Transaction lists are a type of CRM list with transaction data. In the UI, transaction data gets aggregated up to one row per user.
When you set up a new Transaction CRM list you can specify aggregation rules for each attribute. Click here to learn how to set up a new CRM List.

While transaction lists are aggregated in the UI, they're not aggregated in the database so you can still use Power Audiences for advanced querying

The Aggregation Types available are:

  • None (Last Value)
  • Set
  • Sum
  • Average
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