ABCD recommendation blurbs
Attract
Quick Pacing:
Include 5+ shots or transitions in any 5-second span to maintain high visual energy.
Quick Pacing (First 5 seconds):
Use 5+ dynamic shots in the first 5 seconds to grab attention early.
Dynamic Start:
Keep the first shot under 3 seconds for a fast, engaging start.
Supers (text overlays):
Add clear text overlays to highlight key messages or calls to action.
Supers with Audio:
Use voiceovers to reinforce key messages or calls to action alongside visuals.
Brand
Brand Visuals:
Show your brand name or logo clearly at any point in the video.
Brand Visuals (First 5 seconds):
Show your brand name or logo within the first 5 seconds for quick recognition.
Brand Mention (Speech):
Mention your brand in the audio to boost brand recall.
Brand Mention (Speech) (First 5 seconds):
Mention your brand in the first 5 seconds of the audio for early recognition.
Product Visuals:
Feature your product or branded packaging to strengthen brand-product association.
Product Visuals (First 5 seconds):
Show your product or packaging within the first 5 seconds to engage early.
Product Mention (Text):
Include your product name or category in text overlays to increase visibility.
Product Mention (Text) (First 5 seconds):
Add your product name in text within the first 5 seconds for quick recognition.
Product Mention (Speech):
Mention your product name or category in the audio for better recall.
Product Mention (Speech) (First 5 seconds):
Mention your product name in the first 5 seconds of the audio to grab attention early.
Connect
Visible Face (First 5 seconds):
Show a human face in the first 5 seconds for an immediate connection with viewers.
Visible Face (Close Up):
Use close-ups of faces to create a more personal connection with the audience.
Presence of People:
Show people or human elements in the video to enhance emotional engagement.
Presence of People (First 5 seconds):
Include people within the first 5 seconds to quickly capture viewer interest.
Overall Pacing:
Keep each shot under 2 seconds on average to maintain an engaging, fast-paced video.
Direct
Audio Speech Early:
Include speech in the first 5 seconds to convey your message quickly.
Call to Action (Text):
Add a clear call to action in text overlays to prompt viewer engagement.
Call to Action (Speech):
Include a verbal call to action in the audio to encourage viewers to take action.