Report Use Cases
Overview
This guide walks through the use cases for each ADL 2.0 report type so that the product is better understood from the perspective of all relevant users of Data Library.
Account Performance
Description: Each record or row in this report contains daily metrics and attributes for a specific account
Use cases:
Querying metrics for a specific account of a client
Example: Summing clicks for the Amelia Island Villas account for Omni Hotels
Campaign Performance
Description: Each record or row in this report contains daily metrics and attributes for a specific campaign
Use cases:
Querying metrics for a specific campaign
Understanding the marketing objective of the campaign
Knowing the daily campaign budget level that can be spent on said campaign
Example: Querying the campaign objective for this Omni Hotels campaign
Adgroup Performance
Description: Each record or row in this report contains daily metrics and attributes for a specific adgroup
Use cases:
Querying metrics for a specific adgroup
Understand the marketing objective of the adgroup
Know the
audience typeandaudience strategyassociated with the adgroup
Example: An audience strategy is outlined for a Omni Hotels adgroup
Ad Performance
Description: Each record or row in this report contains daily metrics and attributes for a specific ad
Use cases:
Querying metrics for a specific ad
Understand the marketing objective of the ad
Understand the
audience typeandaudience strategyassociated with the adKnow what the
ad statusis at the current time
Example: The ad status is shown for a Omni Hotels ad
Creative Performance
Description: Each record or row in this report contains daily metrics and attributes for a specific creative
Use cases:
Querying metrics for a specific creative
Understand the marketing objective of the creative
Know the
audience typeandaudience strategyassociated with the creativeAnalyze other meta data associated with the creative
Example: The creative status is shown for a Omni Hotels ad
Audience Performance
Description: A search channel, adgroup level report focused on gaining performance insights on the client’s different audiences. Each record or row in this report contains daily metrics and attributes for an audience segmented by adgroup
Use cases:
Querying metrics for a specific audience
Understand the
audience typeandaudience strategyassociated with the adgroupKnow what the
audience statusis at the current time
Example: The audience names, audience status, and audience types is shown for the CORE adgroup for Kohler
Inventory Performance
Description: A display channel, adgroup level report focused on gaining performance insights on the client’s different group placements. Each record or row in this report contains daily metrics and attributes for inventory/placement segmented by adgroup
Use cases:
Querying metrics for specific inventory
Know what
domainandexchangethe the placement is facilitated byUnderstand the
audience strategyandmarketing objectiveassociated with the adgroup
Example: Metrics, domain, and the exchange defined for an Omni retargeting adgroup
Keyword Performance
Description: A search channel, adgroup level report focused on gaining performance insights on distinct keywords used in the client’s marketing campaigns. Each record or row in this report contains daily metrics and attributes for a keyword segmented by the adgroup
Use cases:
Querying metrics for a specific keyword
Know what the
keyword statusandmatch typeisAnalyze the
quality scoreof the keyword
Example: Keyword specific attributes for an Omni Hotels adgroup
Productgroup Performance
Description: A search channel, adgroup level report focused on gaining performance insights on the client’s different group product groups. Each record or row in this report contains daily metrics and attributes for a product group segmented by adgroup
Use cases:
Aggregating metrics for a specific product group
Query product group related attributes and fields
Example: Product group attributes for the Mens Accessories adgroup of Ralph Lauren
Searchterm Performance
Description: A search channel, ad level report focused on gaining performance insights on the client’s audience’s searches. Each record or row in this report contains daily metrics and attributes for a search segmented by ad
Use cases:
Aggregating metrics for a specific search
Query search term related attributes and fields
Example: Search term attributes for a specific Omni Hotels ad
Geo Country Performance
Description: A display channel, campaign report focused on gaining campaign performance insights by geographical characteristics. This specific report gives country related data. Each record or row in this report contains daily metrics and attributes for a country segmented by campaign and publisher platform
Use cases:
Aggregating metrics for a specific country
Query country related attributes and fields
Example: Country specific metrics and performance for Omni Hotels campaigns
Geo Region Performance
Description: A display channel, campaign report focused on gaining campaign performance insights by geographical characteristics. This specific report gives region related data. Each record or row in this report contains daily metrics and attributes for a region segmented by campaign and publisher platform
Use cases:
Aggregating metrics for a specific region
Query region related attributes and fields
Example: Region specific metrics and performance for Omni Hotels campaigns
Google Ads Performance Max Performance: Coming Soon
Description:
Each row of data represents a Performance Max Campaign performance from Google Ads, and showcases how the campaign performed within it's interaction targets.
A Google Ads Performance Max Report that showcases performance across it’s interaction targets. Joins the Campaign Performance with the Shopping Performance.
Use cases:
Aggregating metrics for only Performance Max across All Google Ads, Shopping, Display and Video