Search Automation: RSAs App (Responsive Search Ads)

Overview

What is it?

Alli Search RSAs is a marketplace app designed to simplify and streamline the management of Responsive Search Ads (RSAs) across Google and Bing platforms. By directly interfacing with both platforms’ APIs, the tool allows marketers to create, update, and deploy RSAs efficiently, ensuring campaigns remain impactful and relevant.

Who is it for?

This capability is built for search marketers who need to manage RSA copy dynamically and at scale. It’s especially valuable for those who frequently adjust ad content in response to performance data or changing market conditions.

Why does it matter?

Managing RSAs across multiple platforms can be time-intensive and prone to error. Alli Search RSAs addresses these challenges by providing a centralized, easy-to-use solution. Marketers can adapt quickly to competitive shifts, campaign performance trends, or market demands—all while maintaining brand consistency and adhering to predefined standards.

Key benefits and features:

Streamlined RSA management: Apply changes to RSAs across Google and Bing from a single interface.
Market responsiveness: Quickly update ad copy in response to performance data or market trends, reducing delays in campaign optimization.
Error reduction: Automated workflows ensure RSAs meet brand standards and formatting guidelines, minimizing human error.
Seamless integration: Easily manage updates via a Google Sheet and deploy them to both platforms with confidence.
Brand consistency: Maintain a uniform brand voice across platforms, building trust and recognition.

Why Alli?

Alli Search RSAs empowers marketers to work smarter, not harder. By combining automation with seamless cross-platform functionality, it ensures that your campaigns stay relevant, effective, and aligned with your brand.

Questions?

Tool Owner	Solutions Teams
Create a ticket →	Click Here

How to Request

Open up a new Alli ticket request here.
Select “Alli Request”
Paste the following text into the “What problem are you trying to solve?” section of the ticket and replace “Client Name” with the name of your client.
1. Set-up Alli RSAs for Client Name
Select “Search Automation” for the Feature
Paste the following questions into the “Overview” section of the ticket and provide the needed information.
- Who is your client?:
- Where would you would like to receive your RSA upload sheet (slack channel name)?:
- Where would you like to receive your RSA error notifications (slack channel name)?:
- What are the emails of those you want pinged when RSA alerts occur?:

Download the battlecard

RSA Smartsheet Internal.pdf