What it is
The Sitelinks App within Alli Search Automation helps marketers efficiently schedule, create, and manage sitelinks across one or multiple search accounts. It’s an essential tool for ensuring complete sitelink coverage while saving time and reducing complexity.
How it works
The Sitelinks App integrates seamlessly with Google Sheets and the Alli Marketplace, enabling marketers to manage sitelinks with ease. By leveraging Google Sheets as a flexible interface, users can efficiently organize sitelink data and schedule updates. These updates are then automated and pushed directly to search platforms like Google Ads, ensuring campaigns are always up to date.
The app is especially valuable for marketers who:
Manage frequent promotions.
Identify sitelink gaps across campaigns.
Require campaign-specific sitelink text.
Use similar sitelinks across multiple accounts.
Work with accounts spanning multiple time zones.
Who it’s for
The Sitelinks App is designed for search marketers responsible for media campaigns that require frequent sitelink updates. It’s perfect for teams seeking to maintain consistent and effective campaign performance while reducing manual effort.
Why it matters
The Sitelinks App ensures best-in-class sitelink management by helping marketers maintain full campaign coverage and streamline updates when needed. With Alli Search Automation, marketers can respond quickly to market changes, performance metrics, or competitive actions by updating or replacing sitelinks in real time.
This capability enhances campaign relevance, adherence to brand standards, and overall effectiveness. By automating sitelink management, the app reduces the risk of human error, ensures consistency across platforms, and allows marketers to focus on strategic priorities instead of time-consuming manual tasks.
