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How to Pull Applovin Platform Data

Here’s a step-by-step of how to pull detailed mobile app performance data for Applovin.

This set-up process has 3 main steps:

  1. Creating an API connection app that will load the report into Alli Cloud Storage

  2. Creating an Alli Cloud Storage datasource that grabs your report file

  3. Creating a Force Sync app that refreshes the datasource each day (the automated equivalent of pressing the “Load Data” button)

To get started, you will need the Applovin API Key (contact your onboarding team or the PMG team member managing the account).

1. Create Applovin API App

Go to Marketplace Apps, Add a New App, Create a New “Applovin Platform Data” App.

Screenshot 2024-08-26 at 16.21.44.png

Next, input values for the API Key and Date range you wish to pull.

NOTE: previous data is limited to previous 45 days.

Screenshot 2024-08-26 at 16.22.42.png

Once your app is set up and has run successfully (don’t forget to set a schedule!), go to Executions, open up the most recent one, and copy the filename at the bottom.

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2. Create Alli Cloud Storage Datasource

 Go to Data Sources, Add a New Datasource, & select “Alli Cloud Storage”.

Screenshot 2024-05-22 at 14.16.03.png

For additional configuration, choose “Alli Marketplace” and paste in your filename from the API execution.

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Next, create the dimensions and metrics by uploading this csv template in the Define your Data section:

Applovin_columns.csv

You will need to manually set the Day column as “Date Timestamp” from the dropdown:

Screenshot 2024-05-22 at 17.43.28.png

And set the following Attribute / Metrics as “Numbers only” in their respective dropdowns.

clicks

redownloads

average cpa

impressions

conversion rate

average cpc

conversions

cost

first purchase

installs

ctr

After creating your datasource, copy the ID from the datasource URL to use in the next step.

Screenshot 2024-08-26 at 16.31.07.png

3. Create a Force Sync App

Finally, you’ll make a Marketplace Force Sync app for the datasource.

Force Load App.png

Trigger the sync to run after the API app you created initially.

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Paste in the datasource ID you copied from before.

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Run the Force Sync app, give it a bit to load, and there you go!

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A good way to QA to make sure you’ve brought in the data is by navigating back to your App, check to see that dates were loaded in that file, and confirm that your datasource loaded the data with minimal errors.

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