Search Automation: SQR App (Search Query Report)

Overview

Managing search query reports (SQRs) can be tedious and time-consuming. The Search Automation: SQR App simplifies the process by automating SQR creation, enabling SEM teams to quickly review search ad performance and take action. Optional Slack reminders link directly to a Google Sheet with the latest data, keeping teams organized and efficient.

Key Features

• Thresholds: Define performance criteria for search terms to focus your reports on the most relevant data.

• Setup: Include or exclude specific campaigns and ad groups for customized reporting.

• Slack Integration: Get reminders sent to your chosen Slack channel for seamless updates.

Why It Matters

The SQR App saves time and reduces errors by automating a routine but essential task. It frees up your team to focus on optimizing search campaigns while ensuring poor-performing keywords don’t slip through the cracks.

Use Case

Set up your preferences once, and the app generates routine SQRs automatically. Slack reminders ensure your team stays informed and ready to act on performance data without manual effort.

How It Fits Within Alli

As part of PMG’s marketing operating system, the SQR App streamlines campaign management and delivers actionable insights faster, empowering your search team to drive better results with less effort.