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Data Library Field Mapping - Creative Performance

Overview

This document describes how the columns from all the ad platforms are mapped to the creative_performance Alli Data Library Report.

To understand which Alli Data Datasources are used within the creative_performance report, see the following link: Data Library 2.0 Report DAGs | creative_performance

Platforms include:

  • CM360

  • Facebook Ads

  • Snapchat Ads

The value N/A identifies that the platform does not have a mapping for the corresponding column.


Column

Description

Dimensions / Metrics / Categorizations

Platform UI Name Mapping

Platform Mapping

id

The Internal Alli Id of the Record

N/A

N/A

N/A

source

The Source Table of Row

N/A

N/A

N/A

date

The Date of Performance Data

Dimensions

CODE
{
'cm360': 'Date',
'facebook ads': 'Date',
'snapchat ads': 'Date',
}
CODE
{
'cm360': 'date',
'facebook ads': 'TimePeriod',
'snapchat ads': 'date'
}

publisher_platform

The Publisher Platform on where the Creative delivered ads

Dimensions

CODE
{
'cm360': 'Site (CM360)',
'facebook ads': 'Publisher Platform',
'snapchat ads': 'N/A'
}

CODE
{
'cm360': 'site',
'facebook ads': 'publisher_platform',
'snapchat ads': 'N/A'
}

platform

The platform the Creative belongs to (Hard Coded)

Dimensions

N/A

CODE
{
'cm360': 'CM360',
'facebook ads': 'Facebook Ads',
'snapchat ads': 'Snapchat Ads'
}

channel

The Default Alli Data Library Channel (Hard Coded)

Dimensions

N/A

CODE
{
'cm360': 'DISPLAY',
'facebook ads': 'SOCIAL',
'snapchat ads': 'SOCIAL'
}

account_id

The Ad Account Identifier

Dimensions

CODE
{
'cm360': 'Advertiser ID',
'facebook ads': 'Account ID',
'snapchat ads': 'Account'
}
CODE
{
'cm360': 'advertiser_id',
'facebook ads': 'account_id',
'snapchat ads': 'accountId'
}

account_name

The Ad Account Name

Dimensions

CODE
{
'cm360': 'Advertiser',
'facebook ads': 'Account Name',
'snapchat ads': 'Account'
}
CODE
{
'cm360': 'advertiser',
'facebook ads': 'account_name',
'snapchat ads': 'name' (from structure datasource)
}

campaign_id

The Campaign Identifier

Dimensions

CODE
{
'cm360': 'Campaign ID',
'facebook ads': 'Campaign Id',
'snapchat ads': 'Campaign Id'
}
CODE
{
'cm360': 'campaign_id',
'facebook ads': 'campaign_id',
'snapchat ads': 'campaignid'
}

campaign_name

The Campaign Name

Dimensions

CODE
{
'cm360': 'Campaign',
'facebook ads': 'Campaign',
'snapchat ads': 'Campaign Name'
}
CODE
{
'cm360': 'campaign',
'facebook ads': 'campaign_name',
'snapchat ads': 'campaignname'
}

campaign_status

The Current Campaign Status

Dimensions

CODE
{
'cm360': 'N/A',
'facebook ads': 'Status',
'snapchat ads': 'Campaign Status'
}
CODE
{
'cm360': 'N/A',
'facebook ads': 'campaign_status',
'snapchat ads': 'status' (from campaign structure datasource)
}

campaign_type

The Campaign Type

Dimensions

CODE
{
'cm360': 'N/A',
'facebook ads': 'N/A',
'snapchat ads': 'N/A'
}
CODE
{
'cm360': 'N/A',
'facebook ads': 'N/A',
'snapchat ads': 'N/A'
}

campaign_objective

The Objective of the Campaign

Dimensions

CODE
{
'cm360': 'N/A',
'facebook ads': 'Objective',
'snapchat ads': 'Objective'
}
CODE
{
'cm360': 'N/A',
'facebook ads': 'objective',
'snapchat ads': 'objective'
}

campaign_daily_budget

The Daily Budget of the Campaign

Metrics

CODE
{
'cm360': 'N/A',
'facebook ads': 'Budget',
'snapchat ads': 'Daily Spend Cap'
}
CODE
{
'cm360': 'N/A',
'facebook ads': 'daily_budget/100',
'snapchat ads': 'daily_budget_micro / 1000000'
}

campaign_start_date

The Campaign Start Date

Dimensions

CODE
{
'cm360': 'Campaign Start Date',
'facebook ads': 'Starts',
'snapchat ads': 'Start Time'
}
CODE
{
'cm360': 'campaignstartdate',
'facebook ads': 'start_time',
'snapchat ads': 'start_time'
}

campaign_end_date

The Campaign End Date

Dimensions

CODE
{
'cm360': 'Campaign End Date',
'facebook ads': 'Ends',
'snapchat ads': 'End Time'
}
CODE
{
'cm360': 'campaignenddate',
'facebook ads': 'stop_time',
'snapchat ads': 'end_time'
}

adgroup_id

The Adgroup Identifier

Dimensions

CODE
{
'cm360': 'N/A',
'facebook ads': 'Ad set ID',
'snapchat ads': 'Ad Sets ID'
}
CODE
{
'cm360': 'N/A',
'facebook ads': 'adset_id',
'snapchat ads': 'adsquadid'
}

adgroup_name

The Adgroup Name

Dimensions

CODE
{
'cm360': 'N/A',
'facebook ads': 'Ad Set Name',
'snapchat ads': 'Ad Sets Name'
}
CODE
{
'cm360': 'N/A',
'facebook ads': 'adset_name',
'snapchat ads': 'adsquadname'
}

adgroup_type

The Adgroup Type

Dimensions

CODE
{
'cm360': 'N/A',
'facebook ads': 'N/A',
'snapchat ads': 'N/A'
}
CODE
{
'cm360': 'N/A',
'facebook ads': 'N/A',
'snapchat ads': 'type' (from adgroup structure datasource)
}

adgroup_status

The Adgroup Status

Dimensions

CODE
{
'cm360': 'N/A',
'facebook ads': 'Status',
'snapchat ads': 'Ad Sets Status'
}
CODE
{
'cm360': 'N/A',
'facebook ads': 'effective_status',
'snapchat ads': 'status' (from adgroup structure datasource)
}

line_item_id

The Line Item Identifier

Dimensions

CODE
{
'cm360': 'N/A',
'facebook ads': 'Ad set ID',
'snapchat ads': 'Ad Sets ID'
}
CODE
{
'cm360': 'N/A',
'facebook ads': 'adset_id',
'snapchat ads': 'adsquadid'
}

line_item_name

The Line Item Name

Dimensions

CODE
{
'cm360': 'N/A',
'facebook ads': 'Ad set Name',
'snapchat ads': 'Ad Sets Name'
}
CODE
{
'cm360': 'N/A',
'facebook ads': 'adset_name',
'snapchat ads': 'adsquadname'
}

ad_id

The Ad Identifier

Dimensions

CODE
{
'cm360': 'N/A',
'facebook ads': 'Ad ID',
'snapchat ads': 'Ads ID'
}
CODE
{
'cm360': 'N/A',
'facebook ads': 'ad_id',
'snapchat ads': 'adid'
}

ad_name

The Ad Name

Dimensions

CODE
{
'cm360': 'N/A',
'facebook ads': 'Ad',
'snapchat ads': 'Ads Name'
}
CODE
{
'cm360': 'N/A',
'facebook ads': 'ad_name',
'snapchat ads': 'adname'
}

ad_type

The Ad Type

Dimensions

CODE
{
'cm360': 'Ad Type',
'facebook ads': 'N/A',
'snapchat ads': 'Ads Type'
}
CODE
{
'cm360': 'adtype',
'facebook ads': 'N/A',
'snapchat ads': 'type' (from ad structure datasource)
}

ad_status

The Ad Status

Dimensions

CODE
{
'cm360': 'N/A',
'facebook ads': 'Ad Status',
'snapchat ads': 'Ads Status'
}
CODE
{
'cm360': 'N/A',
'facebook ads': 'ad_status',
'snapchat ads': 'status' (from ad structure datasource)
}

cm_placement_id

Placement Identifier for CM260

Dimensions

CODE
{
'cm360': 'Placement Id',
'facebook ads': 'N/A',
'snapchat ads': 'N/A'
}
CODE
{
'cm360': 'placementid',
'facebook ads': 'N/A',
'snapchat ads': 'N/A'
}

site_key_name

A Unique Identifier that's included in the CM360 Tags of Placements associated with a Given Site

Dimensions

CODE
{
'cm360': 'Site Keyname',
'facebook ads': 'N/A',
'snapchat ads': 'N/A'
}
CODE
{
'cm360': 'siteKeyname',
'facebook ads': 'N/A',
'snapchat ads': 'N/A'
}

placement_id

The Placement Identifier

Dimensions

CODE
{
'cm360': 'Placement ID',
'facebook ads': 'N/A',
'snapchat ads': 'N/A'
}
CODE
{
'cm360': 'placementid',
'facebook ads': 'N/A',
'snapchat ads': 'N/A'
}

placement_name

The Placement Name

Dimensions

CODE
{
'cm360': 'Placement',
'facebook ads': 'N/A',
'snapchat ads': 'N/A'
}
CODE
{
'cm360': 'placement',
'facebook ads': 'N/A',
'snapchat ads': 'N/A'
}

creative_id

The Creative Identifier

Dimensions

CODE
{
'cm360': 'Creative ID',
'facebook ads': 'Ad Creative ID',
'snapchat ads': 'N/A'
}
CODE
{
'cm360': 'creativeid',
'facebook ads': 'creative_id',
'snapchat ads': 'creative_id'
}

creative_name

The Creative Name

Dimensions

CODE
{
'cm360': 'Creative',
'facebook ads': 'Ad Creative',
'snapchat ads': 'Creative details'
}
CODE
{
'cm360': 'creative',
'facebook ads': 'creative_name',
'snapchat ads': 'creative_name'
}

creative_size

The Creative Size

Dimensions

CODE
{
'cm360': 'coalesce(Creative Pixel Size, '0x0')',
'facebook ads': 'N/A',
'snapchat ads': 'N/A'
}
CODE
{
'cm360': 'coalesce(creativeSize, '0x0')',
'facebook ads': 'N/A',
'snapchat ads': 'N/A'
}

creative_size_from_name

The Creative Size Extracted from the Name of the Creative

Dimensions

CODE
{
'cm360': 'N/A',
'facebook ads': 'N/A',
'snapchat ads': 'N/A'
}
CODE
{
'cm360': '{{ agencypmg_utils.creative_size('creative') }}',
'facebook ads': 'N/A',
'snapchat ads': 'N/A'
}

ad_preview_link

The Preview Link of the Ad

Dimensions

CODE
{
'cm360': 'N/A',
'facebook ads': 'Preview link',
'snapchat ads': 'N/A'
}
CODE
{
'cm360': 'N/A',
'facebook ads': 'preview_shareable_link',
'snapchat ads': 'N/A'
}

call_to_action_type

Type of Call to Action Button in the Ad

Dimensions

CODE
{
'cm360': 'N/A',
'facebook ads': 'Call to action',
'snapchat ads': 'Call To Action'
}
CODE
{
'cm360': 'N/A',
'facebook ads': 'call_to_action_type',
'snapchat ads': 'call_to_action'
}

destination_url

The destination URL

Dimensions

CODE
{
'cm360': 'N/A',
'facebook ads': 'N/A',
'snapchat ads': 'URL'
}
CODE
{
'cm360': 'N/A',
'facebook ads': 'N/A',
'snapchat ads': 'N/A'
}

video_duration

The Length of Time A Video runs

Metrics

CODE
{
'cm360': 'N/A',
'facebook ads': 'N/A',
'snapchat ads': 'N/A'
}
CODE
{
'cm360': 'N/A',
'facebook ads': 'N/A',
'snapchat ads': 'N/A'
}

cost

Costs (Ad Spend)

Metrics

CODE
{
'cm360': 'Media Cost (Advertise Currency)',
'facebook ads': 'Amount Spend',
'snapchat ads': 'Spend'
}
CODE
{
'cm360': 'mediacost',
'facebook ads': 'spend',
'snapchat ads': 'spend'
}

impressions

Impressions

Metrics

CODE
{
'cm360': 'Impressions',
'facebook ads': 'Impressions',
'snapchat ads': 'Impressions'
}
CODE
{
'cm360': 'impressions',
'facebook ads': 'impressions'.
'snapchat ads': 'impressions'
}

clicks

Clicks

Metrics

CODE
{
'cm360': 'Clicks',
'facebook ads': 'Link clicks',
'snapchat ads': 'Clicks'
}
CODE
{
'cm360': 'clicks',
'facebook ads': 'inline_link_clicks',
'snapchat ads': 'swipes'
}

landing_page_views

The Number of Landing Page Views

Metrics

CODE
{
'cm360': 'N/A',
'facebook ads': 'Landing page views',
'snapchat ads': 'N/A'
}
CODE
{
'cm360': 'N/A',
'facebook ads': 'action_landing_page_view',
'snapchat ads': 'N/A'
}

reach

The Total Number of People who Saw the Ad Content

Metrics

CODE
{
'cm360': 'N/A',
'facebook ads': 'Reach',
'snapchat ads': 'Paid Reach'
}
CODE
{
'cm360': 'N/A',
'facebook ads': 'reach',
'snapchat ads': 'uniques'
}

conversions

The Number of Conversions

Metrics

CODE
{
'cm360': 'N/A',
'facebook ads': 'N/A',
'snapchat ads': 'N/A'
}
CODE
{
'cm360': 'N/A',
'facebook ads': 'N/A',
'snapchat ads': 'N/A'
}

conversions_value

The Value associated with Conversions

Metrics

CODE
{
'cm360': 'N/A',
'facebook ads': 'N/A',
'snapchat ads': 'N/A'
}
CODE
{
'cm360': 'N/A',
'facebook ads': 'N/A',
'snapchat ads': 'N/A'
}

purchase_conversions

The Number of Purchase Conversions

Metrics

CODE
{
'cm360': 'N/A',
'facebook ads': 'Purchases'
'snapchat ads': 'Conversions: Purchases'
}
CODE
{
'cm360': 'N/A',
'facebook ads': 'action_offsite_conversion_fb_pixel_purchase',
'snapchat ads': 'conversion_purchases'
}

purchase_conversions_value

The Value associated with the Purchase Conversions

Metrics

CODE
{
'cm360': 'N/A',
'facebook ads': 'Purchase Value',
'snapchat ads': 'Conversions: Purchases Value'
}
CODE
{
'cm360': 'N/A',
'facebook ads': 'action_values_offsite_conversion_fb_pixel_purchase',
'snapchat ads': 'conversion_purchases_value'
}

add_to_cart_conversions

The Number of Add To Cart Conversions

Metrics

CODE
{
'cm360': 'N/A',
'facebook ads': 'Adds to cart',
'snapchat ads': 'N/A'
}
CODE
{
'cm360': 'N/A',
'facebook ads': 'action_offsite_conversion_fb_pixel_add_to_cart',
'snapchat ads': 'N/A'
}

add_to_cart_conversions_value

The Value associated with the Add to Cart Conversions

Metrics

CODE
{
'cm360': 'N/A',
'facebook ads': 'N/A',
'snapchat ads': 'N/A'
}
CODE
{
'cm360': 'N/A',
'facebook ads': 'N/A',
'snapchat ads': 'N/A'
}

app_install_conversions

The Number of App Install Conversions

Metrics

CODE
{
'cm360': 'N/A',
'facebook ads': 'App installs',
'snapchat ads': 'App Installs'
}
CODE
{
'cm360': 'N/A',
'facebook ads': 'action_mobile_app_install',
'snapchat ads': 'total_installs'
}

app_install_conversions_value

The Value associated with App Install Conversions

Metrics

CODE
{
'cm360': 'N/A',
'facebook ads': 'N/A',
'snapchat ads': 'N/A'
}
CODE
{
'cm360': 'N/A',
'facebook ads': 'N/A',
'snapchat ads': 'N/A'
}

sign_up_conversions

The Number of Sign Up Conversions

Metrics

CODE
{
'cm360': 'N/A',
'facebook ads': 'Registration completed',
'snapchat ads': 'Conversions: Sign Ups'
}
CODE
{
'cm360': 'N/A',
'facebook ads': 'action_offsite_conversion_fb_pixel_complete_registration',
'snapchat ads': 'conversion_sign_ups'
}

sign_up_conversions_value

The Value associated with Sign Up Conversions

Metrics

CODE
{
'cm360': 'N/A',
'facebook ads': 'N/A',
'snapchat ads': 'N/A'
}
CODE
{
'cm360': 'N/A',
'facebook ads': 'N/A',
'snapchat ads': 'N/A'
}

total_conversions

The Total Number of Conversions

Metrics

CODE
{
'cm360': 'N/A',
'facebook ads': 'Actions',
'snapchat ads': 'N/A'
}
CODE
{
'cm360': 'N/A',
'facebook ads': 'actions'
'snapchat ads': 'N/A'
}

total_conversions_value

The Value associated with the Total Number of Conversions

Metrics

CODE
{
'cm360': 'N/A',
'facebook ads': 'N/A',
'snapchat ads': 'N/A'
}
CODE
{
'cm360': 'N/A',
'facebook ads': 'N/A',
'snapchat ads': 'N/A'
}

click_through_conversions

The Number of Click Through Conversions

Metrics

CODE
{
'cm360': 'Click-through Conversions',
'facebook ads': 'N/A',
'snapchat ads': 'Conversions Click: Purchases Click'
}
CODE
{
'cm360': 'activityclickthroughconversions',
'facebook ads': 'N/A',
'snapchat ads': 'conversion_purchases_swipe_up'
}

click_through_conversions_value

The Value associated with the Click Through Conversions

Metrics

CODE
{
'cm360': 'Click-through Revenue',
'facebook ads': 'N/A',
'snapchat ads': 'Conversions Click: Purchases Value Click'
}
CODE
{
'cm360': 'activityclickthroughrevenue',
'facebook ads': 'N/A',
'snapchat ads': 'conversion_purchases_value_swipe_up'
}

view_through_conversions

The Number of View Through Conversions

Metrics

CODE
{
'cm360': 'View-through Conversions',
'facebook ads': 'N/A',
'snapchat ads': 'Converions View: Purchases View'
}
CODE
{
'cm360': 'activityviewthroughconversions',
'facebook ads': 'N/A',
'snapchat ads': 'conversion_purchases_view'
}

view_through_conversions_value

The Value associated with the View Through Conversions

Metrics

CODE
{
'cm360': 'View-through Revenue',
'facebook ads': 'N/A',
'snapchat ads': 'Converions View: Purchases Value View'
}
CODE
{
'cm360': 'activityviewthroughrevenue',
'facebook ads': 'N/A',
'snapchat ads': 'conversion_purchases_value_view'
}

video_starts

Video Starts

Metrics

CODE
{
'cm360': 'Video Plays',
'facebook ads': 'Video plays',
'snapchat ads': 'N/A'
}
CODE
{
'cm360': 'richMediaVideoPlays',
'facebook ads': 'action_video_play',
'snapchat ads': 'N/A'
}

video_views

Video Views

Metrics

CODE
{
'cm360': 'Video Views',
'facebook ads': '3-second video plays',
'snapchat ads': '2 Second Video Views'
}
CODE
{
'cm360': 'richMediaVideoViews',
'facebook ads': 'action_video_view',
'snapchat ads': 'video_views'
}

video_3s_watched

Video 3-Second Watched

Metrics

CODE
{
'cm360': 'N/A',
'facebook ads': 'N/A',
'snapchat ads': 'N/A'
}
CODE
{
'cm360': 'N/A',
'facebook ads': 'N/A',
'snapchat ads': 'N/A'
}

video_p25_watched

Video Completions - 25%

Metrics

CODE
{
'cm360': 'Video First Quartile Completions',
'facebook ads': 'Video plays at 25%',
'snapchat ads': 'Video Plays at 25%'
}
CODE
{
'cm360': 'richMediaVideoFirstQuartileCompletes',
'facebook ads': 'video_p25_watched_actions',
'snapchat ads': 'quartile_1'
}

video_p50_watched

Video Completions - 50%

Metrics

CODE
{
'cm360': 'Video Midpoints',
'facebook ads': 'Video plays at 50%',
'snapchat ads': 'Video Plays at 50%'
}
CODE
{
'cm360': 'richMediaVideoMidpoints',
'facebook ads': 'video_p50_watched_actions',
'snapchat ads': 'quartile_2'
}

video_p75_watched

Video Completions - 75%

Metrics

CODE
{
'cm360': 'Video Third Quartile Completions',
'facebook ads': 'Video plays at 75%',
'snapchat ads': 'Video Plays at 75%'
}
CODE
{
'cm360': 'richMediaVideoThirdQuartileCompletes',
'facebook ads': 'video_p75_watched_actions',
'snapchat ads': 'quartile_3'
}

video_p95_watched

Video Completions - 95%

Metrics

CODE
{
'cm360': 'N/A',
'facebook ads': 'Video plays at 95%',
'snapchat ads': 'N/A'
}
CODE
{
'cm360': 'N/A',
'facebook ads': 'video_p95_watched_actions',
'snapchat ads': 'N/A'
}

video_p100_watched

Video Completions - 100%

Metrics

CODE
{
'cm360': 'Video Completions',
'facebook ads': 'Video plays at 100%',
'snapchat ads': 'Video Completions'
}
CODE
{
'cm360': 'richMediaVideoCompletions',
'facebook ads': 'video_p100_watched_actions',
'snapchat ads': 'view_completion'
}

cm_cost

Cost (Ad Spend) for CM360

Metrics

N/A

CODE
{
'cm360': 'coalesce(sum(mediacost), 0.0)',
'facebook ads': 'N/A',
'snapchat ads': 'N/A'
}

cm_impressions

Impressions for CM360

Metrics

N/A

CODE
{
'cm360': 'coalesce(sum(impressions), 0)',
'facebook ads': 'N/A',
'snapchat ads': 'N/A'
}

cm_clicks

Clicks for CM360

Metrics

N/A

CODE
{
'cm360': 'coalesce(sum(clicks), 0)',
'facebook ads': 'N/A',
'snapchat ads': 'N/A'
}

cm_click_through_conversions

The Number of Click Through Conversions for CM360

Metrics

N/A

CODE
{
'cm360': 'coalesce(sum(activityclickthroughconversions), 0.0)',
'facebook ads': 'N/A',
'snapchat ads': 'N/A'
}

cm_view_through_conversions

The Number of View Through Conversions for CM360

Metrics

N/A

CODE
{
'cm360': 'coalesce(sum(activityviewthroughconversions), 0.0)',
'facebook ads': 'N/A',
'snapchat ads': 'N/A'
}

cm_total_conversions

The Number of Total Conversions for CM360

Metrics

N/A

CODE
{
'cm360': 'coalesce(sum(totalconversions), 0.0)',
'facebook ads': 'N/A',
'snapchat ads': 'N/A'
}

cm_click_through_conversions_value

The Value associated with the Click Through Conversions for CM360

Metrics

N/A

CODE
{
'cm360': 'coalesce(sum(activityclickthroughrevenue), 0.0)',
'facebook ads': 'N/A',
'snapchat ads': 'N/A'
}

cm_view_through_conversions_value

The Value associated with the View Through Conversions for CM360

Metrics

N/A

CODE
{
'cm360': 'coalesce(sum(activityviewthroughrevenue), 0.0)',
'facebook ads': 'N/A',
'snapchat ads': 'N/A'
}

cm_total_conversions_value

The Value associated with Total Conversions for CM360

Metrics

N/A

CODE
{
'cm360': 'coalesce(sum(totalconversionsrevenue), 0.0)',
'facebook ads': 'N/A',
'snapchat ads': 'N/A'
}

cm_video_starts

Video Starts for CM360

Metrics

N/A

CODE
{
'cm360': 'coalesce(sum(richMediaVideoPlays), 0)',
'facebook ads': 'N/A',
'snapchat ads': 'N/A'
}

cm_video_views

Video Views for CM360

Metrics

N/A

CODE
{
'cm360': 'coalesce(sum(richMediaVideoViews), 0)',
'facebook ads': 'N/A',
'snapchat ads': 'N/A'
}

cm_video_p25_watched

Video Completions - 25% for CM360

Metrics

N/A

CODE
{
'cm360': 'coalesce(sum(richMediaVideoFirstQuartileCompletes), 0)',
'facebook ads': 'N/A',
'snapchat ads': 'N/A'
}

cm_video_p50_watched

Video Completions - 50% for CM360

Metrics

N/A

CODE
{
'cm360': 'coalesce(sum(richMediaVideoMidpoints), 0)',
'facebook ads': 'N/A',
'snapchat ads': 'N/A'
}

cm_video_p75_watched

Video Completions - 75% for CM360

Metrics

N/A

CODE
{
'cm360': 'coalesce(sum(richMediaVideoThirdQuartileCompletes), 0)',
'facebook ads': 'N/A',
'snapchat ads': 'N/A'
}

cm_effective_cpm

Effective CPM for CM360

Metrics

N/A

CODE
{
'cm360': 'coalesce(max(effective_cpm), 0)',
'facebook ads': 'N/A',
'snapchat ads': 'N/A'
}

core_media_channel

The channel that the platform is a part of

Categorization

N/A

N/A

ad_format

The Format of the Ad

Categorization

N/A

N/A

audience_strategy

The Strategy Towards the Audience

Categorization

N/A

N/A

audience_type

The Type of the Audience

Categorization

N/A

N/A

marketing_objective

The Objective of the Marketing Tactic

Categorization

N/A

N/A

geo

The Geographic Info

Categorization

N/A

N/A

query_type

Query Type

Categorization

N/A

N/A

funnel

Marketing Funnel

Categorization

N/A

N/A

social_asc

Whether Campaign contains ASC or Advantage

Categorization

N/A

N/A

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