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Data Library Field Mapping - Creative Performance

Overview

This document describes how the columns from all the ad platforms are mapped to the creative_performance Alli Data Library Report.

To understand which Alli Data Datasources are used within the creative_performance report, see the following link: Data Library Report DAGs | creative_performance

Platforms include:

  • CM360

  • Facebook Ads

The value N/A identifies that the platform does not have a mapping for the corresponding column.

Column

Description

Dimensions / Metrics / Categorizations

Platform UI Name Mapping

Platform Mapping

id

The Internal Alli Id of the Record

N/A

N/A

N/A

source

The Source Table of Row

N/A

N/A

N/A

date

The Date of Performance Data

Dimensions

CODE 
{
'cm360': 'Date',
'facebook ads': 'Date'
}
CODE 
{
'cm360': 'date',
'facebook ads': 'TimePeriod'
}

publisher_platform

The Publisher Platform on where the Creative delivered ads

Dimensions

CODE 
{
'cm360': 'Site (CM360)',
'facebook ads': 'Publisher Platform'
}

CODE 
{
'cm360': 'site',
'facebook ads': 'publisher_platform'
}

platform

The platform the Creative belongs to (Hard Coded)

Dimensions

N/A

CODE 
{
'cm360': 'CM360',
'facebook ads': 'Facebook Ads'
}

channel

The Default Alli Data Library Channel (Hard Coded)

Dimensions

N/A

CODE 
{
'cm360': 'DISPLAY',
'facebook ads': 'SOCIAL'
}

account_id

The Ad Account Identifier

Dimensions

CODE 
{
'cm360': 'Advertiser ID',
'facebook ads': 'Account ID'
}
CODE 
{
'cm360': 'advertiser_id',
'facebook ads': 'account_id'
}

account_name

The Ad Account Name

Dimensions

CODE 
{
'cm360': 'Advertiser',
'facebook ads': 'Account Nname'
}
CODE 
{
'cm360': 'advertiser',
'facebook ads': 'account_name'
}

campaign_id

The Campaign Identifier

Dimensions

CODE 
{
'cm360': 'Campaign ID',
'facebook ads': 'Campaign Id'
}
CODE 
{
'cm360': 'campaign_id',
'facebook ads': 'campaign_id'
}

campaign_name

The Campaign Name

Dimensions

CODE 
{
'cm360': 'Campaign',
'facebook ads': 'Campaign'
}
CODE 
{
'cm360': 'campaign',
'facebook ads': 'campaign_name'
}

campaign_status

The Current Campaign Status

Dimensions

CODE 
{
'cm360': 'N/A',
'facebook ads': 'Status'
}
CODE 
{
'cm360': 'N/A',
'facebook ads': 'campaign_status'
}

campaign_type

The Campaign Type

Dimensions

CODE 
{
'cm360': 'N/A',
'facebook ads': 'N/A'
}
CODE 
{
'cm360': 'N/A',
'facebook ads': 'N/A'
}

campaign_daily_budget

The Daily Budget of the Campaign

Metrics

CODE 
{
'cm360': 'N/A',
'facebook ads': 'Budget'
}
CODE 
{
'cm360': 'N/A',
'facebook ads': 'daily_budget/100'
}

campaign_start_date

The Campaign Start Date

Dimensions

CODE 
{
'cm360': 'Campaign Start Date',
'facebook ads': 'Starts'
}
CODE 
{
'cm360': 'campaignstartdate',
'facebook ads': 'start_time'
}

campaign_end_date

The Campaign End Date

Dimensions

CODE 
{
'cm360': 'Campaign End Date',
'facebook ads': 'Ends'
}
CODE 
{
'cm360': 'campaignenddate',
'facebook ads': 'stop_time'
}

adgroup_id

The Adgroup Identifier

Dimensions

CODE 
{
'cm360': 'N/A',
'facebook ads': 'Ad set ID'
}
CODE 
{
'cm360': 'N/A',
'facebook ads': 'adset_id'
}

adgroup_name

The Adgroup Name

Dimensions

CODE 
{
'cm360': 'N/A',
'facebook ads': 'Ad Set Name'
}
CODE 
{
'cm360': 'N/A',
'facebook ads': 'adset_name'
}

adgroup_type

The Adgroup Type

Dimensions

CODE 
{
'cm360': 'N/A',
'facebook ads': 'N/A'
}
CODE 
{
'cm360': 'N/A',
'facebook ads': 'N/A'
}

adgroup_status

The Adgroup Status

Dimensions

CODE 
{
'cm360': 'N/A',
'facebook ads': 'Status'
}
CODE 
{
'cm360': 'N/A',
'facebook ads': 'effective_status'
}

line_item_id

The Line Item Identifier

Dimensions

CODE 
{
'cm360': 'N/A',
'facebook ads': 'Ad set ID'
}
CODE 
{
'cm360': 'N/A',
'facebook ads': 'adset_id'
}

line_item_name

The Line Item Name

Dimensions

CODE 
{
'cm360': 'N/A',
'facebook ads': 'Ad set Name'
}
CODE 
{
'cm360': 'N/A',
'facebook ads': 'adset_name'
}

ad_id

The Ad Identifier

Dimensions

CODE 
{
'cm360': 'N/A',
'facebook ads': 'Ad ID'
}
CODE 
{
'cm360': 'N/A',
'facebook ads': 'ad_id'
}

ad_name

The Ad Name

Dimensions

CODE 
{
'cm360': 'N/A',
'facebook ads': 'Ad'
}
CODE 
{
'cm360': 'N/A',
'facebook ads': 'ad_name'
}

ad_type

The Ad Type

Dimensions

CODE 
{
'cm360': 'Ad Type',
'facebook ads': 'N/A'
}
CODE 
{
'cm360': 'adtype',
'facebook ads': 'N/A'
}

ad_status

The Ad Status

Dimensions

CODE 
{
'cm360': 'N/A',
'facebook ads': 'Ad Status'
}
CODE 
{
'cm360': 'N/A',
'facebook ads': 'ad_status'
}

cm_placement_id

Placement Identifier for CM260

Dimensions

CODE 
{
'cm360': 'Placement Id',
'facebook ads': 'N/A'
}
CODE 
{
'cm360': 'placementid',
'facebook ads': 'N/A'
}

site_key_name

A Unique Identifier that's included in the CM360 Tags of Placements associated with a Given Site

Dimensions

CODE 
{
'cm360': 'Site Keyname',
'facebook ads': 'N/A'
}
CODE 
{
'cm360': 'siteKeyname',
'facebook ads': 'N/A'
}

placement_id

The Placement Identifier

Dimensions

CODE 
{
'cm360': 'Placement ID',
'facebook ads': 'N/A'
}
CODE 
{
'cm360': 'placementid',
'facebook ads': 'N/A'
}

placement_name

The Placement Name

Dimensions

CODE 
{
'cm360': 'Placement',
'facebook ads': 'N/A'
}
CODE 
{
'cm360': 'placement',
'facebook ads': 'N/A'
}

creative_id

The Creative Identifier

Dimensions

CODE 
{
'cm360': 'Creative ID',
'facebook ads': 'Ad Creative ID'
}
CODE 
{
'cm360': 'creativeid',
'facebook ads': 'creative_id'
}

creative_name

The Creative Name

Dimensions

CODE 
{
'cm360': 'Creative',
'facebook ads': 'Ad Creative'
}
CODE 
{
'cm360': 'creative',
'facebook ads': 'creative_name'
}

creative_size

The Creative Size

Dimensions

CODE 
{
'cm360': 'coalesce(Creative Pixel Size, '0x0')',
'facebook ads': 'N/A'
}
CODE 
{
'cm360': 'coalesce(creativeSize, '0x0')',
'facebook ads': 'N/A'
}

creative_size_from_name

The Creative Size Extracted from the Name of the Creative

Dimensions

CODE 
{
'cm360': 'N/A',
'facebook ads': 'N/A'
}
CODE 
{
'cm360': '{{ agencypmg_utils.creative_size('creative') }}',
'facebook ads': 'N/A'
}

ad_preview_link

The Preview Link of the Ad

Dimensions

CODE 
{
'cm360': 'N/A',
'facebook ads': 'Preview link'
}
CODE 
{
'cm360': 'N/A',
'facebook ads': 'preview_shareable_link'
}

call_to_action_type

Type of Call to Action Button in the Ad

Dimensions

CODE 
{
'cm360': 'N/A',
'facebook ads': 'Call to action'
}
CODE 
{
'cm360': 'N/A',
'facebook ads': 'call_to_action_type'
}

destination_url

The destination URL

Dimensions

CODE 
{
'cm360': 'N/A',
'facebook ads': 'N/A'
}
CODE 
{
'cm360': 'N/A',
'facebook ads': 'N/A'
}

video_duration

The Length of Time A Video runs

Metrics

CODE 
{
'cm360': 'N/A',
'facebook ads': 'N/A'
}
CODE 
{
'cm360': 'N/A',
'facebook ads': 'N/A'
}

cost

Costs (Ad Spend)

Metrics

CODE 
{
'cm360': 'Media Cost (Advertise Currency)',
'facebook ads': 'Amount Spend'
}
CODE 
{
'cm360': 'mediacost',
'facebook ads': 'spend'
}

impressions

Impressions

Metrics

CODE 
{
'cm360': 'Impressions',
'facebook ads': 'Impressions'
}
CODE 
{
'cm360': 'impressions',
'facebook ads': 'impressions'
}

clicks

Clicks

Metrics

CODE 
{
'cm360': 'Clicks',
'facebook ads': 'Link clicks'
}
CODE 
{
'cm360': 'clicks',
'facebook ads': 'inline_link_clicks'
}

landing_page_views

The Number of Landing Page Views

Metrics

CODE 
{
'cm360': 'N/A',
'facebook ads': 'Landing page views'
}
CODE 
{
'cm360': 'N/A',
'facebook ads': 'action_landing_page_view'
}

reach

The Total Number of People who Saw the Ad Content

Metrics

CODE 
{
'cm360': 'N/A',
'facebook ads': 'Reach'
}
CODE 
{
'cm360': 'N/A',
'facebook ads': 'reach'
}

conversions

The Number of Conversions

Metrics

CODE 
{
'cm360': 'N/A',
'facebook ads': 'N/A'
}
CODE 
{
'cm360': 'N/A',
'facebook ads': 'N/A'
}

conversions_value

The Value associated with Conversions

Metrics

CODE 
{
'cm360': 'N/A',
'facebook ads': 'N/A'
}
CODE 
{
'cm360': 'N/A',
'facebook ads': 'N/A'
}

purchase_conversions

The Number of Purchase Conversions

Metrics

CODE 
{
'cm360': 'N/A',
'facebook ads': 'Purchases'
}
CODE 
{
'cm360': 'N/A',
'facebook ads': 'action_offsite_conversion_fb_pixel_purchase'
}

purchase_conversions_value

The Value associated with the Purchase Conversions

Metrics

CODE 
{
'cm360': 'N/A',
'facebook ads': 'Purchase Value'
}
CODE 
{
'cm360': 'N/A',
'facebook ads': 'action_values_offsite_conversion_fb_pixel_purchase'
}

add_to_cart_conversions

The Number of Add To Cart Conversions

Metrics

CODE 
{
'cm360': 'N/A',
'facebook ads': 'Adds to cart'
}
CODE 
{
'cm360': 'N/A',
'facebook ads': 'action_offsite_conversion_fb_pixel_add_to_cart'
}

add_to_cart_conversions_value

The Value associated with the Add to Cart Conversions

Metrics

CODE 
{
'cm360': 'N/A',
'facebook ads': 'N/A'
}
CODE 
{
'cm360': 'N/A',
'facebook ads': 'N/A'
}

app_install_conversions

The Number of App Install Conversions

Metrics

CODE 
{
'cm360': 'N/A',
'facebook ads': 'App installs'
}
CODE 
{
'cm360': 'N/A',
'facebook ads': 'action_mobile_app_install'
}

app_install_conversions_value

The Value associated with App Install Conversions

Metrics

CODE 
{
'cm360': 'N/A',
'facebook ads': 'N/A'
}
CODE 
{
'cm360': 'N/A',
'facebook ads': 'N/A'
}

sign_up_conversions

The Number of Sign Up Conversions

Metrics

CODE 
{
'cm360': 'N/A',
'facebook ads': 'Registration completed'
}
CODE 
{
'cm360': 'N/A',
'facebook ads': 'action_offsite_conversion_fb_pixel_complete_registration'
}

sign_up_conversions_value

The Value associated with Sign Up Conversions

Metrics

CODE 
{
'cm360': 'N/A',
'facebook ads': 'N/A'
}
CODE 
{
'cm360': 'N/A',
'facebook ads': 'N/A'
}

total_conversions

The Total Number of Conversions

Metrics

CODE 
{
'cm360': 'N/A',
'facebook ads': 'Actions'
}
CODE 
{
'cm360': 'N/A',
'facebook ads': 'actions'
}

total_conversions_value

The Value associated with the Total Number of Conversions

Metrics

CODE 
{
'cm360': 'N/A',
'facebook ads': 'N/A'
}
CODE 
{
'cm360': 'N/A',
'facebook ads': 'N/A'
}

click_through_conversions

The Number of Click Through Conversions

Metrics

CODE 
{
'cm360': 'Click-through Conversions',
'facebook ads': 'N/A'
}
CODE 
{
'cm360': 'activityclickthroughconversions',
'facebook ads': 'N/A'
}

click_through_conversions_value

The Value associated with the Click Through Conversions

Metrics

CODE 
{
'cm360': 'Click-through Revenue',
'facebook ads': 'N/A'
}
CODE 
{
'cm360': 'activityclickthroughrevenue',
'facebook ads': 'N/A'
}

view_through_conversions

The Number of View Through Conversions

Metrics

CODE 
{
'cm360': 'View-through Conversions',
'facebook ads': 'N/A'
}
CODE 
{
'cm360': 'activityviewthroughconversions',
'facebook ads': 'N/A'
}

view_through_conversions_value

The Value associated with the View Through Conversions

Metrics

CODE 
{
'cm360': 'View-through Revenue',
'facebook ads': 'N/A'
}
CODE 
{
'cm360': 'activityviewthroughrevenue',
'facebook ads': 'N/A'
}

video_starts

Video Starts

Metrics

CODE 
{
'cm360': 'Video Plays',
'facebook ads': 'Video plays'
}
CODE 
{
'cm360': 'richMediaVideoPlays',
'facebook ads': 'action_video_play'
}

video_views

Video Views

Metrics

CODE 
{
'cm360': 'Video Views',
'facebook ads': '3-second video plays'
}
CODE 
{
'cm360': 'richMediaVideoViews',
'facebook ads': 'action_video_view'
}

video_3s_watched

Video 3-Second Watched

Metrics

CODE 
{
'cm360': 'N/A',
'facebook ads': 'N/A'
}
CODE 
{
'cm360': 'N/A',
'facebook ads': 'N/A'
}

video_p25_watched

Video Completions - 25%

Metrics

CODE 
{
'cm360': 'Video First Quartile Completions',
'facebook ads': 'Video plays at 25%'
}
CODE 
{
'cm360': 'richMediaVideoFirstQuartileCompletes',
'facebook ads': 'video_p25_watched_actions'
}

video_p50_watched

Video Completions - 50%

Metrics

CODE 
{
'cm360': 'Video Midpoints',
'facebook ads': 'Video plays at 50%'
}
CODE 
{
'cm360': 'richMediaVideoMidpoints',
'facebook ads': 'video_p50_watched_actions'
}

video_p75_watched

Video Completions - 75%

Metrics

CODE 
{
'cm360': 'Video Third Quartile Completions',
'facebook ads': 'Video plays at 75%'
}
CODE 
{
'cm360': 'richMediaVideoThirdQuartileCompletes',
'facebook ads': 'video_p75_watched_actions'
}

video_p95_watched

Video Completions - 95%

Metrics

CODE 
{
'cm360': 'N/A',
'facebook ads': 'Video plays at 95%'
}
CODE 
{
'cm360': 'N/A',
'facebook ads': 'video_p95_watched_actions'
}

video_p100_watched

Video Completions - 100%

Metrics

CODE 
{
'cm360': 'Video Completions',
'facebook ads': 'Video plays at 100%'
}
CODE 
{
'cm360': 'richMediaVideoCompletions',
'facebook ads': 'video_p100_watched_actions'
}

cm_cost

Cost (Ad Spend) for CM360

Metrics

N/A

CODE 
{
'cm360': 'coalesce(sum(mediacost), 0.0)',
'facebook ads': 'N/A'
}

cm_impressions

Impressions for CM360

Metrics

N/A

CODE 
{
'cm360': 'coalesce(sum(impressions), 0)',
'facebook ads': 'N/A'
}

cm_clicks

Clicks for CM360

Metrics

N/A

CODE 
{
'cm360': 'coalesce(sum(clicks), 0)',
'facebook ads': 'N/A'
}

cm_click_through_conversions

The Number of Click Through Conversions for CM360

Metrics

N/A

CODE 
{
'cm360': 'coalesce(sum(activityclickthroughconversions), 0.0)',
'facebook ads': 'N/A'
}

cm_view_through_conversions

The Number of View Through Conversions for CM360

Metrics

N/A

CODE 
{
'cm360': 'coalesce(sum(activityviewthroughconversions), 0.0)',
'facebook ads': 'N/A'
}

cm_total_conversions

The Number of Total Conversions for CM360

Metrics

N/A

CODE 
{
'cm360': 'coalesce(sum(totalconversions), 0.0)',
'facebook ads': 'N/A'
}

cm_click_through_conversions_value

The Value associated with the Click Through Conversions for CM360

Metrics

N/A

CODE 
{
'cm360': 'coalesce(sum(activityclickthroughrevenue), 0.0)',
'facebook ads': 'N/A'
}

cm_view_through_conversions_value

The Value associated with the View Through Conversions for CM360

Metrics

N/A

CODE 
{
'cm360': 'coalesce(sum(activityviewthroughrevenue), 0.0)',
'facebook ads': 'N/A'
}

cm_total_conversions_value

The Value associated with Total Conversions for CM360

Metrics

N/A

CODE 
{
'cm360': 'coalesce(sum(totalconversionsrevenue), 0.0)',
'facebook ads': 'N/A'
}

cm_video_starts

Video Starts for CM360

Metrics

N/A

CODE 
{
'cm360': 'coalesce(sum(richMediaVideoPlays), 0)',
'facebook ads': 'N/A'
}

cm_video_views

Video Views for CM360

Metrics

N/A

CODE 
{
'cm360': 'coalesce(sum(richMediaVideoViews), 0)',
'facebook ads': 'N/A'
}

cm_video_p25_watched

Video Completions - 25% for CM360

Metrics

N/A

CODE 
{
'cm360': 'coalesce(sum(richMediaVideoFirstQuartileCompletes), 0)',
'facebook ads': 'N/A'
}

cm_video_p50_watched

Video Completions - 50% for CM360

Metrics

N/A

CODE 
{
'cm360': 'coalesce(sum(richMediaVideoMidpoints), 0)',
'facebook ads': 'N/A'
}

cm_video_p75_watched

Video Completions - 75% for CM360

Metrics

N/A

CODE 
{
'cm360': 'coalesce(sum(richMediaVideoThirdQuartileCompletes), 0)',
'facebook ads': 'N/A'
}

cm_effective_cpm

Effective CPM for CM360

Metrics

N/A

CODE 
{
'cm360': 'coalesce(max(effective_cpm), 0)',
'facebook ads': 'N/A'
}

core_media_channel

The channel that the platform is a part of

Categorization

N/A

N/A

ad_format

The Format of the Ad

Categorization

N/A

N/A

audience_strategy

The Strategy Towards the Audience

Categorization

N/A

N/A

audience_type

The Type of the Audience

Categorization

N/A

N/A

marketing_objective

The Objective of the Marketing Tactic

Categorization

N/A

N/A

geo

The Geographic Info

Categorization

N/A

N/A

query_type

Query Type

Categorization

N/A

N/A

funnel

Marketing Funnel

Categorization

N/A

N/A

social_asc

Whether Campaign contains ASC or Advantage

Categorization

N/A

N/A

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