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Report Migration Guide

With ADL 2.0, the new ad account hierarchy-based reports are simplified and are no longer separated by channel. The following tables show how each report in ADL 1.0 translates in ADL 2.0.

ADL version 2.0 is completely independent of legacy 1.0 version. All the reports are brand new, but the underlying Alli Datasources that make up these reports are the same for majority of the platforms.

ADL 1.0

ADL 2.0

Ready to Use

social_creative

creative_performance

(tick)

display_creative

search_ad

ad_performance

(tick)

social_ad

display_ad

display_placement

search_adgroup

adgroup_performance

(tick)

social_adset

display_adgroup

search_campaign

campaign_performance

(tick)

social_campaign

display_campaign

search_account

account_performance

(tick)

social_account

display_account


Channel-specific reports

ADL 1.0

ADL 2.0

Ready to Use

search_keyword

keyword_performance

(tick)

search_sqr

searchterm_performance

(tick)

search_pla

productgroup_performance

(tick)

search_audience

audience_performance

(tick)

search_geo

geo_region_performance

(tick)

search_geo_countryonly

geo_country_performance

(tick)

Programmatic

ADL 1.0

ADL 2.0

Ready to Use

display_inventory

inventory_performance

(tick)

display_geo

geo_region_performance

(tick)

Product (Google Merchant Center)

ADL 1.0

ADL 2.0

Ready to Use

product_info

googlemerchantcenter__product_info

(tick)

product_info_historical

googlemerchantcenter__product_info_historical

(tick)

product_issues

googlemerchantcenter__product_issues

(tick)


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