What's New

Data Explorer Adds Period-over-Period Comparisons
You can now compare time periods side-by-side directly in Data Explorer. Visuals auto-update across charts and tables, including when using Ask Alli with natural language. Perfect for spotting trends and answering questions like “How did CTR change vs. last week?”

Creative Labs Bulk Folder Upload
Upload an entire folder of ads into Creative Labs in one drag-and-drop. A huge time-saver for teams reviewing full campaigns or creative variants.

In-App CSV Downloads
No more inbox hunting. CSV exports from Data Explorer now download directly inside Alli, saving time and reducing tab fatigue.

Creative Labs Launch: Smarter Creative Starts Here
Now live in Creative Insights, Creative Labs lets you score ad concepts before they go live, using real performance data and PMG’s best practices. Validate ideas, QA assets, and align media + creative teams faster.

Slack Templates in Workflows Now Hassle-Free
Send Slack messages without needing to manage tokens. All messages come from @Alli - Workflows, and all you have to do is add it to your channel.

Homecourt Is Live for PMGers
Your personalized landing page is here. Access PMG-specific widgets, shortcuts, and recent activity all in one place. Click the Alli logo to return home anytime.

Audience Planner Gets National-Level Defaults
Reach estimates now default to national level unless specified, offering clearer audience sizing and more flexible geo-level targeting.

ChatGPT in Workflows; No Tokens Needed
Use AI in your automations without setup. Just add your prompt and output file name. No credentials required.

SQL + Alli Data = No More Exports
Query reports directly in Workflows using SQL or Ask Alli. Trigger alerts, auto-generate reports, and skip the manual data shuffling.

Workflows Are Live
Automate repetitive tasks with drag-and-drop builders, credential storage, and 150+ templates. Use guided walkthroughs to get started fast.

Audience Planner Goes Global
Now supports Meta, Snap, TikTok, and YouTube planning across Canada, UK, France, Germany and Spain! Build international personas with full reach and impression data.

Ad Bloat V2 + Social Consolidation
Flag and pause underperforming ads directly from Google Sheets, streamlining QA and action in one workflow.

Creative Insights Adds YouTube & Pinterest
YouTube and Pinterest creatives now available with daily updates and full feature parity. Zero setup required!

Explorer Gets AI + Real-Time Previews
“Ask Alli” is now embedded in Explorer. Auto previews, smart context awareness, and backend query boosts make analysis faster and smoother.

YouTube Reach Estimates in Audience Planner
Estimate reach, views, and impressions on YouTube for each persona and budget scenario.

Competitive Dashboards: Foot Traffic + Ad Spend
Track DMA-level trends with Placer and analyze competitor media spend with Pathmatics—all in one place.

Social Ad Bloat Launch (V1)
AI finds your underperformers. Set it to run on a schedule, send results to Sheets, and save time on audits.

Creative Scorecard becomes Performance-Based
Ditch assumptions. See exactly what creative elements drive performance, what’s overused, and what to double down on.

Cross-Channel Explorer Access
The same consolidated, contextual data used in dashboards is now available in Alli Explorer for custom queries and faster insights.

Weather Budget Adjuster App
Pinpoint how weather impacts store performance and adjust media spend in real time.

Smarter, Faster Reporting in Data Explorer
Use relative date ranges, advanced AND/OR filters, and export instantly. No need to save first.

TikTok Multi-Account Support in Creative Insights
Manage more brands from one place. Plus: new creative filters and bug fixes for a smoother creative workflow.

New Datasources: Partnerize, ShopMy, Teads
Integrate affiliate, influencer, and native ad data directly into reporting workflows.