How-To: Send Audiences to DV360 via Google Customer Match Uploader (CMU)

Sending your audience data using the Google CMU Alli connection allows you to re-engage with your 1st partu customers across Search, Shopping, Gmail, YouTube, and Display.

PMG is a data management platforms (DMPs) partner that can upload Customer Match data on behalf of clients. This partnership allows us to push clients audience data to partners/publishers for targeting.

Step 1: Add PMG as an Authorized External Partner/Advertiser in DV360

1. Go to Partner/Advertiser Settings

2. Select Linked Accounts

   

3. Click Link New Account

   

4. Select External Data Partner

   

5. Search and select “PMG” from the dropdown menu and select Link

   

6. Confirm your acceptance then click Create Link

   

For more information, view Google’s documentation here.

Step 2: Send Audience from Alli Audiences to DV360

1. In app.alliplatform.com, navigate to Audiences and find the List or Segment you want to send.

   

2. Select the List or Segment and select Activate Audience List

   

3. Select Customer Match Uploader as the deployment partner

   

   
   

4. Complete your deployment settings. Specifically for CMU you need to:

   1. Enter your Customer ID, which is your Google Partner/Advertiser Account ID

      

      
      

   2. Select Product Type

      1. This will likely be Display Video Advertiser or Display Video Partner depending on whether you’re account is a Partner or Advertiser account

         

   3. Select an existing custom audience from within DV360 to send to, or create a new custom audience

      

      

      
      

5. Save & Send your audience to deploy it to DV360

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Success! Your custom audience should now be deploying to DV360.

You can validate that your audience has deployed by checking the Audiences → All audiences section of DV360:

Appenedix

Common Errors

Product Types Overview