How-To: Send Audiences to DV360 via Google Customer Match Uploader (CMU)
Sending your audience data using the Google CMU Alli connection allows you to re-engage with your 1st partu customers across Search, Shopping, Gmail, YouTube, and Display.
PMG is a data management platforms (DMPs) partner that can upload Customer Match data on behalf of clients. This partnership allows us to push clients audience data to partners/publishers for targeting.
Step 1: Add PMG as an Authorized External Partner/Advertiser in DV360
Pushing audiences using CMUs requires Google to whitelist accounts. This is done using the authorization instructions below or by reaching out to a Google rep to whitelist PMGs MCC account ID: 989-603-6301
Go to Partner/Advertiser Settings
Select Linked Accounts
Click Link New Account
Select External Data Partner
Search and select “PMG” from the dropdown menu and select Link
Confirm your acceptance then click Create Link
For more information, view Google’s documentation here.
Step 2: Send Audience from Alli Audiences to DV360
In app.alliplatform.com, navigate to Audiences and find the List or Segment you want to send.
Select the List or Segment and select Activate Audience List
Select Customer Match Uploader as the deployment partner
Complete your deployment settings. Specifically for CMU you need to:
Enter your Customer ID, which is your Google Partner/Advertiser Account ID
Select Product Type
This will likely be Display Video Advertiser or Display Video Partner depending on whether you’re account is a Partner or Advertiser account
Select an existing custom audience from within DV360 to send to, or create a new custom audience
Existing custom audience selection
New Custom Audience creation
Save & Send your audience to deploy it to DV360
Success! Your custom audience should now be deploying to DV360.
You can validate that your audience has deployed by checking the Audiences → All audiences section of DV360:
Appenedix
Common Errors
Error | |
|---|---|
| Focusing on the error (CustomerMatchUploaderServiceError.INVALID_PRODUCT @ clientCustomerId.product), I can see that the service used was the CustomerMatchUploaderService. Please note that as per this documentation, only ADWORDS (AdWords) is the supported target product of the CustomerMatchUploaderService. This is the reason why you encountered the error since you're using the DFP_BY_GOOGLE product. |
| Ask the Publisher to raise ticket to the Publisher Support, whitelisting thier adwords account ID. Post that, Google initiates the whitelisting process for the network if the contractual agreements are in place. Once it's done, you will be able to push the segments without any issues. |
Product Types Overview
Product Type | Usecase |
|---|---|
Google Ads Manager | |
Display Video Advertiser | Publishing Audiences via Google CMU to DV360 |
Display Video Partner | Publishing Audiences via Google CMU to DV360 |
Reseller | |
Google Ads | Pushing audiences to a partners Google Ads account via Alli Google CMU |