Deploying Lists
Activating Audiences Across Platforms
Connect your 1st-party data within Alli to advertising platforms, ensuring your campaigns reach the right people. Whether leveraging existing segments or garnering insights in Clean Rooms, Alli simplifies activation with secure and automated processes.
Why It Matters
Seamless Activation: Deploy existing lists or segments to major platforms like Google Ads, Facebook, or TikTok directly from Alli.
Data Privacy Built In: Alli handles PII hashing and ensures compliant data transfers to external platforms.
Cross-Platform Flexibility: Manage multiple activation partners from a single interface, streamlining campaign setup.
Getting Started
Authenticate Partner Platforms: Confirm platform connections (e.g., Facebook, Google Ads) are set up for your client. If not, follow How-To: Authenticate a Partner Platform.
Deploy Existing Lists or Segments: Choose a segment from the Segments tab or activate a full list from the Lists tab. Select the target platform and configure auto-refresh for ongoing updates.
User Guides