Deploying Lists
Activating Audiences Across Platforms
Deployment activates your audience segments across platforms, keeping your campaigns up-to-date and effective.
Why It Matters
Seamless Activation: Deploy existing lists or segments to major platforms like Google Ads, Facebook, or TikTok directly from Alli.
Data Privacy Built In: Alli handles PII hashing and ensures compliant data transfers to external platforms.
Cross-Platform Flexibility: Manage multiple activation partners from a single interface, streamlining campaign setup.
Getting Started
Authenticate Partner Platforms: Confirm platform connections (e.g., Facebook, Google Ads) are set up for your client. If not, follow How-To: Authenticate a Partner Platform.
Deploy Existing Lists or Segments: Choose a segment from the Segments tab or activate a full list from the Lists tab. Select the target platform and configure auto-refresh for ongoing updates.
User Guides