Breadcrumbs

Deploying Lists

Activating Audiences Across Platforms

Deployment activates your audience segments across platforms, keeping your campaigns up-to-date and effective.

Why It Matters

  • Seamless Activation: Deploy existing lists or segments to major platforms like Google Ads, Facebook, or TikTok directly from Alli.

  • Data Privacy Built In: Alli handles PII hashing and ensures compliant data transfers to external platforms.

  • Cross-Platform Flexibility: Manage multiple activation partners from a single interface, streamlining campaign setup.

Getting Started

  1. Authenticate Partner Platforms: Confirm platform connections (e.g., Facebook, Google Ads) are set up for your client. If not, follow How-To: Authenticate a Partner Platform.

  2. Deploy Existing Lists or Segments: Choose a segment from the Segments tab or activate a full list from the Lists tab. Select the target platform and configure auto-refresh for ongoing updates.

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