Difference between types of audience lists [Draft]
There are 3 main types of audience lists:
These lists are automatically differentiated by type based on the list columns and schemas.
Here are the differences:
CRM Lists | Data Lists | Transaction Lists |
|---|---|---|
Contain at least one PII Attribute | Contain no PII attributes | Doesn’t matter if there is or there is no PII attribute |
Have no columns that are aggregated | Have no columns that are aggregated | Have at least one column that is aggregated |
Can be deployed to all deployment partners | Cannot be deployed directly | Can be deployed to all deployment partners |
TODO: Need to add how subsequent updates will affect imported data