Facebook Deployment
Overview
This document walks you through activating/deploying a list to Facebook. A list can be an audience list, segment or power audience.
Make sure you have authenticated Facebook.
Facebook does not allow sending meta value based list to non - value based audiences. If you are trying to send a list to a regular facebook list that contains a Meta Value column - it will fail.
Instructions
Deploy a list normally and choose Facebook as the deployment location.
This will bring you to the deployment form.
Select the authenticated user from the list. If there is only 1 user - the dropdown will be populated and selection will not be available.
Next select the account ID of the facebook audience you want to deploy to from the AD ACCOUNT dropdown. If no accounts are populated in the dropdown - make sure the authenticated user has the correct access.
Select the CUSTOM AUDIENCE to which you want to deploy.
a. If you want to create a new list, click the button + and fill out the required information
Finally click on Save & Send on the top right.