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Meta for Offline Events Deployment


This document walks you through activating/deploying an offline event list to Meta for offline events. A list can be an audience list, segment or power audience.

Make sure you have authenticated Meta.

Meta requires your audience list has to have the following fields:

  • event_time

  • event_name

  • currency

  • value

  • one of the following PII attributes:

    • Email Address

    • Phone Number

    • Mobile Advertiser IDs


  1. Deploy a list normally and choose Meta Conversions for Offline as the deployment location.




  2. This will bring you to the deployment form.

  3. Select the authenticated user from the list. If there is only 1 user - the dropdown will be populated and selection will not be available.

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  1. Next select the account ID of the dataset you want to deploy to from the AD ACCOUNT dropdown. If no accounts are populated in the dropdown - make sure the authenticated user has the correct access.

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  1. Select the DATASET to which you want to deploy.

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  1. Finally click on Save & Send on the top right.

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