Breadcrumbs

Meta for Offline Events Deployment

Overview

This document walks you through activating/deploying an offline event list to Meta for offline events. A list can be an audience list, segment or power audience.

Make sure you have authenticated Meta.

Meta requires your audience list has to have the following fields:

  • event_time

  • event_name

  • currency

  • value

  • one of the following PII attributes:

    • Email Address

    • Phone Number

    • Mobile Advertiser IDs

Instructions


  1. Deploy a list normally and choose Meta Conversions for Offline as the deployment location.

     

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  2. This will bring you to the deployment form.

  3. Select the authenticated user from the list. If there is only 1 user - the dropdown will be populated and selection will not be available.

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  1. Next select the account ID of the dataset you want to deploy to from the AD ACCOUNT dropdown. If no accounts are populated in the dropdown - make sure the authenticated user has the correct access.

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  1. Select the DATASET to which you want to deploy.

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  1. Finally click on Save & Send on the top right.