Creative Scorecard
Benchmark your creatives against industry best practices with actionable insights.
Creative Scorecard in Alli evaluates your video creatives against proven industry frameworks. By providing an overall performance score and detailed feedback on specific creative elements, the Creative Scorecard enables marketers to align their strategies with best practices, identify areas for improvement, and optimize creatives for better results.
Why Creative Scorecard Matters
Benchmark Against Industry Standards: Compare your creative assets to industry best practices, ensuring alignment with proven strategies.
Gain Actionable Feedback: Receive specific, actionable insights on creative elements like pacing, branding, and calls to action to refine your approach.
Validate Hypotheses Quickly: Use the Creative Scorecard to test and validate whether your ads meet key performance benchmarks.
Optimize for Success: Identify and address gaps in your creatives to improve engagement, conversions, and return on ad spend.
Getting Started
Access the Creative Scorecard Tab:
Navigate to the Creative Scorecard tab within the Ad Details page to view a breakdown of your creative’s performance against best practices.
Review Best Practices:
Evaluate your creative’s score, along with a detailed breakdown of adherence to key principles like brand visibility, video pacing, and calls to action.
Take Action:
Use the insights provided to refine your creatives for better alignment with industry standards, whether by enhancing visual elements or adjusting messaging.
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