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Creative Scorecard

Evaluate Your Creatives Against Industry Best Practices to Uncover Actionable Recommendations

Creative Scorecard in Alli helps you assess how well your video ads follow industry best practices—not just on an individual level, but across your entire creative library. By analyzing utilization (how often specific creative techniques are used) and relative KPI performance (whether ads using a feature outperform those that don’t), you can quickly identify which best practices truly drive results and where your creatives stand.

Why Creative Scorecard Matters

Understand What Works at Scale – See which creative techniques are commonly used in your ads and whether they’re actually driving stronger performance.

📊 Compare Performance with Confidence – Measure the impact of key creative features by comparing average performance when used vs. not used—helping you determine which guidelines to follow and which may not apply to your strategy.

🎯 Make Data-Driven Creative Decisions – Use these insights to refine production strategies, prioritize creative adjustments, and confidently recommend changes to clients.

🧪 Generate & Validate Creative Hypotheses – Spot patterns in your data to test whether industry best practices truly drive results for your brand before committing resources to creative changes.


Getting Started

  1. Access the Creative Scorecard Tab:

    • Navigate to the Creative Scorecard section within Creative Insights to see an aggregated breakdown of your creative performance.

  2. Evaluate Utilization & Performance:

    • Review utilization metrics to see how often best-practice features (like branding, pacing, and calls to action) appear in your ads.

    • Compare relative KPI performance to understand whether ads using a feature tend to perform better than those that don’t.

  3. Test & Optimize Based on Insights:

    • Use the data to validate creative hypotheses—are features that drive performance being used enough? Are underperforming elements overused?

    • Identify which best practices are worth reinforcing and where creative execution can improve.

    • Guide client recommendations, optimize ongoing creative production, and fine-tune strategy for better results.


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