How to Update Creative Scorecard Settings

Alli Creative Scorecard is comprised of a set of industry best practices around creative. Right now it contains 23 items (or “features”) from Google’s ABCD framework, which include some concepts that may vary from client to client, and therefore require input from our users to accurately label.

For example, for the “Product Visuals” feature, our AI algorithms may detect clothes in the video, but without knowing the specific products a client sells, it would be impossible to determine wether these are part of the merchandise or simply another object within the video.

Here’s a list of the different inputs we require in our Scorecard Settings, along with descriptions and some examples of what you can include:

• Brand Name: The name of the brand or sub-brand (e.g., "Brand X")

• Brand Variation: Any variations or abbreviations of the brand name (e.g., "BX", "The Brand")

• Branded Products: Key products shown in the video (e.g., "Shoes", "Sunglasses")

• Branded Product Categories: The general category of the product (e.g., "Apparel", "Accessories")

• Branded CTAs: Campaign call-to-actions specific to your brand (e.g., "Shop now", "Learn more")

You can add as many different lines as you need. The more the better! Keep hitting the add button (or simply the “enter” key).

Once you’ve finished inputting, make sure to hit the Save button at the bottom of the page.

When the settings have been updated, you can run a backfill using the date picker that will appear, and we will retroactively label all your ads!