Top & Bottom Performers
Instantly identify what’s working—and what’s not—with ease.
The Top & Bottom Performers capability in Alli’s Creative Insights tool helps marketers quickly identify their highest- and lowest-performing creatives. By presenting data-driven insights in a user-friendly interface, this feature empowers users to scale their successes and confidently address underperformance. Whether you’re validating a creative hypothesis or optimizing your strategy, Top & Bottom Performers streamlines the journey to actionable insights.
Why Top & Bottom Performers Matters
Focus on What Works: Highlight your top-performing creatives for scaling, ensuring maximum campaign impact.
Diagnose Underperformance: Identify creatives that aren’t delivering results, uncovering opportunities to improve or repurpose them.
Save Time With Clear Comparisons: Automatically filter your creatives by key performance indicators (KPIs) like ROAS, CTR, or spend, so you can make data-driven decisions faster.
Optimize Strategies With Confidence: Leverage insights to validate trends, test hypotheses, and refine creative strategies effectively.
Getting Started
Explore Top & Bottom Creatives:
Navigate to the Top & Bottom Performers tab within Creative Insights. Use filters to select a specific KPI (e.g., ROAS or CTR) and view your top five and bottom five creatives at a glance.
Customize your view using advanced filters, such as campaign names or creative tags, to isolate the specific subset of creatives you want to analyze.
Take Action:
Use insights from Top & Bottom Performers to make immediate adjustments. Scale top-performing creatives across platforms or troubleshoot issues with underperformers by reviewing related metadata or ML-powered insights