How-To: Display the Top & Bottom Performing Creatives
Overview
Simple guide on how to display the Top & Bottom Performers in Creative Insights
Instructions
Make sure your client’s data has been onboarded (How-To: Do Initial Setup for Creative Insights)
Once on the Creative Insights tool, select the “Top & Bottom Performers” tab
Filter down your ads using the controls right under the “Top & Bottom Performers” tab
Select your desired metric from the dropdown (default value is Platform ROAS) to arrange performers accordingly
The Top and Bottom 5 performers will display automatically
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