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How to Display the Top & Bottom Performing Creatives


Simple guide on how to display the Top & Bottom Performers in Creative Insights


  1. Make sure your client’s data has been onboarded (How to Do Initial Setup for Creative Insights)

  2. Once on the Creative Insights tool, select the “Top & Bottom Performers” tab

  1. Filter down your ads using the controls right under the “Top & Bottom Performers” tab

  1. Select your desired metric from the dropdown (default value is Platform ROAS) to arrange performers accordingly

  1. The Top and Bottom 5 performers will display automatically


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