Bing

Vendor/Partner	Microsoft
Version	v13
API Documentation	Bing Ads API Docs
Sunset Date	No information about v13 sunset date as of Oct 2024
Channel(s)
Refresh Time (CST)	8:00 / Real Time
Default backfill	If requesting real-time data, new data will be available after 3 hours.
Alli Data Library

Getting Started

In order to complete the setup process, you will be required to select the accounts you want to pull data from in the Additional Configuration section.

You can select multiple or all accounts available by holding down Shift or Command/Ctrl while clicking your accounts.

If additional accounts are added to your Client, you will need to manually go back into the settings to add them to your datasource.

You will also need to select the type of report you want to pull from the dropdown menu. The currently supported reports are:

AccountPerformanceReport
AdDynamicTextPerformanceReport
AdGroupPerformanceReport
AdPerformanceReport
AudiencePerformanceReport
CampaignPerformanceReport
KeywordPerformanceReport
SearchQueryPerformanceReport
DSAAutoTargetPerformanceReport
ProductPartitionPerformanceReport

Required Authorization

To authorize the accounts, you will need to sign in using your Bing account.

Limitations

Bing’s default time column is called timeperiod and when current day or hourly data is requested in reporting, timeperiod will have the non-standard format of [DATE TIME]|[HOUR] (ie: 1/2/2023 12:00:00 AM|10). If a true date format is necessary in the reporting, a Date column is available that is parsed from timeperiod that can be used for a reliably standard date format.
We’ve previously encountered an issue due to privacy thresholds that prevent certain data, specifically the “Store visits” segment of “Goal”, from being surfaced unless a specified click threshold is met. The privacy threshold works on a row-by-row basis. So, if a particular row in the API response does not meet the threshold, then it’s going to impact the data you’re seeing.