Cross Channel Data Library

Overview

The Alli Data Library Cross Channel views consists of ad channel-agnostic data blended from existing Search, Social, and Display views.

For channel-specific information see:

Report Name	View Name	Description	Source
Cross Channel Ad	`crosschannel_ad`	Ad/Creative performance across Search, Social, and Display (from CM360)	`search_ad` `social_ad` `display_creative`
Cross Channel Ad	`crosschannel_ad_w_dsp`	Ad/Creative performance across Search, Social, and Display (from DSPs)	`search_ad` `social_ad` `display_ad`
Cross Channel Ad Group	`crosschannel_adgroup`	Ad Group/Placement performance across Search, Social, and Display (from CM360)	Aggregated from: `crosschannel_ad`
Cross Channel Ad Group	`crosschannel_adgroup_w_dsp`	Ad Group performance across Search, Social, and Display (from DSPs)	Aggregated from: `crosschannel_ad_w_dsp`
Cross Channel Campaign	`crosschannel_campaign`	Campaign performance across Search, Social, and Display (from CM360)	Aggregated from: `crosschannel_adgroup`
Cross Channel Campaign	`crosschannel_campaign_w_dsp`	Campaign performance across Search, Social, and Display (from DSPs)	Aggregated from: `crosschannel_adgroup_w_dsp`
Cross Channel Account	`crosschannel_account`	Account/Advertiser performance across Search, Social, and Display (from CM360)	Aggregated from: `crosschannel_campaign`
Cross Channel Account	`crosschannel_account_w_dsp`	Account/Advertiser performance across Search, Social, and Display (from DSPs)	Aggregated from: `crosschannel_campaign_w_dsp`