Facebook Ads
Vendor/Partner | |
|---|---|
Version | v19.0 |
API Documentation | |
Sunset Date | Marketing API: February 4th, 2025 |
Channel(s) | |
Refresh Time (CST) | 6am / Real Time |
Default backfill | Most metrics will update once every 24 hours. |
Alli Data Library |
|
Reports that contain the Product ID column require large amounts of data that can cause data source runs to fail from Meta. Because of this, any reports containing this column will be automatically limited to a single day. Selecting a larger date range will result in a warning and only run the start date of the selected range.
Getting Started
Required Authorization
Facebook Ads requires a Facebook account with access to Facebook Business Manager. You can check which profiles you have access to by visiting business.facebook.com.
Once you have an account with Business Manager access, click the Request Facebook Ads Access button.
Next, select ad accounts from the Additional Configuration Needed section. You can select multiple ad accounts by holding down the CTRL (⌘ on macOS X) key.
Make sure to click the Next button to save your selection.
Define your Data
Dimensions
Name | Type | Description | Field Name |
|---|---|---|---|
Start Date | date | Start date of the report. | date_start |
End Date | date | End date of the report. | date_stop |
Account Id | string | ID number that is unique to your ad account. | account_id |
Account Name | string | The grouping of all your specific ads activity. Your ad account includes different campaigns, ads and billing information. | account_name |
Ad Audience Id | string | A comma-separated list of audience ids attached to an ad. | ad_audience_id |
Ad Audience Name | string | A comma-separated list of audiences attached to an ad. | ad_audience_name |
Ad Creative Id | string | The Ad Creative Id - to generate a facebook insights report, add this metric. | ad_creative_id |
Ad Id | string | ID number that is unique to each ad. | ad_id |
Ad Name | string | An individual ad includes its creative (ex: the image and text it uses) and the specific audience it targets. | ad_name |
Ad Optimization Goal | string | The optimization goal for the ad. | ad_optimization_goal |
Ad Targeting | JSON | The targeting options for the ad. | ad_targeting |
Adset Id | string | ID number that is unique to each ad set. | adset_id |
Adset Name | string | A group of ads that share the same budget and are usually about a single topic. | adset_name |
Age | string | The age range of the people you have reached. | age |
Attribution Setting | string | The attribution setting of the campaign. | attribution_setting |
Buying Type | string | The method by which you pay for and target ads in your campaigns: through dynamic auction bidding, fixed-price bidding or reach and frequency buying. | buying_type |
Campaign Id | string | ID number that is unique to each campaign. | campaign_id |
Campaign Name | string | A group of ad sets that share the same objective. | campaign_name |
Card Views | string | The number of times your product was viewed. | card_views |
Country | string | The countries where the people you have reached are located. This is based on information such as a person's hometown, their current city and the geographical location where they tend to be when they visit Facebook. | country |
Device Platform | string | The Device OS where your last ad was served to someone on Facebook. For example "iOS 10" if someone viewed your ad on an iPhone with iOS 10. | device_platform |
DMA | string | The DMA where the people you have reached are located. This is based on information such as a person's hometown, their current city and the geographical location where they tend to be when they visit Facebook. | dma |
Frequency Value | string | The number of times an ad in your Reach and Frequency campaign was served to each person. | frequency_value |
Gender | string | Gender of people you have reached. People who do not list their gender are shown as 'not specified'. | gender |
Hourly Stats Aggregated By Advertiser Time Zone | string | Hourly breakdown aggregated by the time ads were delivered in the advertiser's time zone. For example, if your ads are scheduled to run from 9 AM to 11 AM, but they reach audiences in multiple time zones, they may deliver from 9 AM to 1 PM in the advertiser's time zone. Stats will be aggregated into four groups 9 AM - 10 AM, 10 AM - 11 AM, 11 AM - 12 PM, and 12 PM - 1 PM. | hourly_stats_aggregated_by_advertiser_time_zone |
Hourly Stats Aggregated By Audience Time Zone | string | Hourly breakdown aggregated by the time ads were delivered in the audiences' time zone. For example, if your ads are scheduled to run from 9 AM to 11 AM but they reach audiences in multiple time zones, they may deliver from 9 AM to 1 PM in the advertiser's time zone. Stats will be aggregated into two groups 9 AM - 10 AM and 10 AM - 11 AM. | hourly_stats_aggregated_by_audience_time_zone |
Impression Device | string | The device where your last ad was served to someone on Facebook. For example "iPhone" if someone viewed your ad on an iPhone. | impression_device |
Instagram URL | string | Instagram permalink. | instagram_permalink_url |
Object Story Id | string | The organic insights api id. Note: this field also requires the ad id to be added. | effective_object_story_id |
Objective | string | The objective you selected for your ad, ad set or campaign. Your objective reflects what you want to achieve with ads. | objective |
Place Page Id | string | The id of the place page involved in impression, click or action. | place_page_id |
Place Page Name | string | The name of the place page involved in impression, click or action. Has to be used together with Business Locations breakdown. | place_page_name |
Platform Position | string | The position on the page where your ad shows up. | platform_position |
Product Id | string | The id of the product involved in impression, click or action. | product_id |
Publisher Platform | string | Publisher Platform, (e.g. Instagram vs Facebook) | publisher_platform |
Region | string | The regions where the people you have reached are located. This is based on information such as a person's hometown, their current city and the geographical location where they tend to be when they visit Facebook. | region |
Metrics
Name | Type | Description | Field Name |
|---|---|---|---|
Actions | number | actions | |
Action Values | number | The total revenue returned from conversions or Facebook credit spends that occurred on your website or app. | action_values |
App Custom Event Conversion - FB Mobile App Purchase (Catalog Segment Action) | number | The number of purchases made through the Mobile App to ads promoting a catalog segment. | catalog_segment_actions_app_custom_event_fb_mobile_purchase |
App Custom Event Conversion - FB Mobile App Purchase (Catalog Segment Value) | number | The value of purchases made through the Mobile App to ads promoting a catalog segment. | catalog_segment_value_app_custom_event_fb_mobile_purchase |
Canvas Average View Percentage | Number | The average percentage of the Canvas seen. | canvas_avg_view_percent |
Canvas Average View Time | Number | The average time spent in seconds, within a Canvas unit. | canvas_avg_view_time |
Comment (unique action) | number | Action count for Comment event. | uaction_comment |
Comments (action) | number | action_comment | |
Conversion Rate Ranking | string | A ranking of your ad's expected conversion rate. Your ad is ranked against ads with your optimization goal that competed for the same audience. | conversion_rate_ranking |
Cost Per Inline Link Click | number | The average you paid for each inline link click. | cost_per_inline_link_click |
Cost Per Inline Post Engagement | number | The average you paid for each inline post engagement. | cost_per_inline_post_engagement |
Cost Per Link Click Action | Number | cost_per_action_link_click | |
Cost Per Link Click Unique Action | Number | cost_per_uaction_link_click | |
Cost Per Offsite Conversion | Number | cost_per_action_offsite_conversion | |
Cost Per Page Engagement Action | Number | cost_per_action_page_engagement | |
Cost Per Page Engagement Unique Action | Number | cost_per_uaction_page_engagement | |
Cost Per Post Engagement Unique Action | Number | cost_per_uaction_post_engagement | |
Cost Per Post Engagement | Number | cost_per_action_post_engagement | |
Cost Per Store Visit | number | Cost Per Store Visit. | cost_per_store_visit_actions |
Cost Per Unique Click | number | The average cost per unique click for these ads, calculated as the amount spent divided by the number of unique clicks received. | cost_per_unique_click |
Cost Per Unique Offsite Conversion | Number | cost_per_uaction_offsite_conversion | |
CPM | number | The average cost you have paid to have 1,000 impressions of your ad. | cpm |
CPP | number | The average cost you have paid to have your ad served to 1,000 unique people. | cpp |
CTR | number | The number of clicks you received divided by the number of impressions. | ctr |
Custom Event - Other (action) | number | action_app_custom_event_other | |
Custom Event - Other (unique action) | number | uaction_app_custom_event_other | |
Engagement Rate Ranking | string | A ranking of your ad's expected engagement rate. Engagement includes all clicks, likes, comments and shares. Your ad is ranked against ads that competed for the same audience. | engagement_rate_ranking |
Estimated Ad Recall Rate | number | The rate at which an estimated number of additional people, when asked, would remember seeing your ads within 2 days. This metric is only available for assets in the Brand awareness, Post engagement and Video views Objectives | estimated_ad_recall_rate |
Estimated Ad Recallers | number | An estimate of the number of additional people who may remember seeing your ads, if asked, within 2 days. | estimated_ad_recallers |
Facebook Mobile Activations (action) | number | The number of mobile app starts. | action_app_custom_event_fb_mobile_activate_app |
Facebook Mobile Activations (unique action) | number | The number of mobile app starts. | uaction_app_custom_event_fb_mobile_activate_app |
Facebook Mobile Content View (action) | number | The number of mobile content views. | action_app_custom_event_fb_mobile_content_view |
Facebook Mobile Content View (unique action) | number | The number of mobile content views. | uaction_app_custom_event_fb_mobile_content_view |
Facebook Mobile Initiated Checkout (action) | number | The number of mobile initiated checkouts. | action_app_custom_event_fb_mobile_initiated_checkout |
Facebook Mobile Initiated Checkout (unique action) | number | The number of mobile initiated checkouts. | uaction_app_custom_event_fb_mobile_initiated_checkout |
Facebook Mobile Purchase (action) | number | The number of mobile purchases. | action_app_custom_event_fb_mobile_purchase |
Facebook Mobile Purchase (unique action) | number | The number of mobile purchases. | uaction_app_custom_event_fb_mobile_purchase |
Frequency | number | The average number of times your ad was served to each person. | frequency |
Impressions | number | The number of times your ad was served. On our mobile apps, an ad is counted as served the first time it is viewed. On all other Facebook interfaces, an ad is served the first time it is placed in a person's News Feed or each time it is placed in the right column. | impressions |
Inline Link Clicks | number | The number of inline link clicks that your ad received. | inline_link_clicks |
Inline Post Engagement | number | The number of inline post engagement that your ad received. | inline_post_engagement |
Landing Page View (action) | number | action_landing_page_view | |
Landing Page View (unique action) | number | uaction_landing_page_view | |
Lead (Action) | number | Action count for Lead. | action_lead |
Leadgen Other (Action) | number | Action count for Leadgen Other. | action_leadgen_other |
Link Click (action) | number | action_link_click | |
Link Click (unique action) | number | uaction_link_click | |
Link URL Asset | string | The ID of the URL asset involved in impression, click or action. | link_url_asset |
Mentions (action) | number | action_mention | |
Mentions (unique action) | number | uaction_mention | |
Mobile App Installs (action) | number | The number of mobile app installs. | action_mobile_app_install |
Mobile App Installs (unique action) | number | uaction_mobile_app_install | |
Offline Conversion - Purchase (action value) | number | Revenue of conversions uploaded from in-store visits. | action_values_offline_conversion_purchase |
Offline Conversion - Purchase (action) | number | Number of conversions uploaded from in-store visits. | action_offline_conversion_purchase |
Offline Conversion - Purchase (Catalog Segment Action) | number | The value of purchases made through the Mobile App to ads promoting a catalog segment. | catalog_segment_actions_offline_conversion_purchase |
Offline Conversion - Purchase (Catalog Segment Value) | number | The value of purchases made through the Mobile App to ads promoting a catalog segment. | catalog_segment_value_offline_conversion_purchase |
Offsite Conversion - Add To Cart (action) | number | action_offsite_conversion_fb_pixel_add_to_cart | |
Offsite Conversion - Add To Cart (unique action) | number | uaction_offsite_conversion_fb_pixel_add_to_cart | |
Offsite Conversion - Checkouts (action) | number | Conversions from an Offsite Conversion - Checkouts. | action_offsite_conversion_checkout |
Offsite Conversion - Checkouts (unique action) | number | Conversions from an Offsite Conversion - Checkouts. | uaction_offsite_conversion_checkout |
Offsite Conversion - Complete Registration (action) | number | action_offsite_conversion_fb_pixel_complete_registration | |
Offsite Conversion - Complete Registration (unique action) | number | uaction_offsite_conversion_fb_pixel_complete_registration | |
Offsite Conversion - Custom (action) | number | action_offsite_conversion_fb_pixel_custom | |
Offsite Conversion - Custom (unique action) | number | uaction_offsite_conversion_fb_pixel_custom | |
Offsite Conversion - Initiate Checkout (action) | number | action_offsite_conversion_fb_pixel_initiate_checkout | |
Offsite Conversion - Initiate Checkout (unique action) | number | uaction_offsite_conversion_fb_pixel_initiate_checkout | |
Offsite Conversion - Leads (action) | number | Conversions from an Offsite Conversion - Leads within the default attribution window. | action_offsite_conversion_fb_pixel_lead |
Offsite Conversion - Leads (unique action) | number | Conversions from an Offsite Conversion - Leads | uaction_offsite_conversion_lead |
Offsite Conversion - Purchase (action value) | number | The value of purchases made as reported by the FB pixel. | action_values_offsite_conversion_fb_pixel_purchase |
Offsite Conversion - Purchase (action) | number | action_offsite_conversion_fb_pixel_purchase | |
Offsite Conversion - Purchase (Catalog Segment Action) | number | The number of purchases made as reported by the FB pixel to ads promoting a catalog segment. | catalog_segment_actions_offsite_conversion_fb_pixel_purchase |
Offsite Conversion - Purchase (Catalog Segment Value) | number | The value of purchases made as reported by the FB pixel to ads promoting a catalog segment. | catalog_segment_value_offsite_conversion_fb_pixel_purchase |
Offsite Conversion - Purchase (unique action) | number | uaction_offsite_conversion_fb_pixel_purchase | |
Offsite Conversion - Revenue (action value) | Number | The total revenue returned from conversions or Facebook credit spends that occurred on your website or app. | offsite_conversion_revenue |
Offsite Conversion - View Content (action) | number | The number of content views as counted by the FB pixel on your website. | action_offsite_conversion_fb_pixel_view_content |
Offsite Conversion - View Content (unique action) | number | uaction_offsite_conversion_fb_pixel_view_content | |
Offsite Conversion (Action Value) | number | Action Value value for Offsite Conversion. | action_values_offsite_conversion |
Offsite Conversion (action) | number | Conversions from an offsite conversion. | action_offsite_conversion |
Offsite Conversion (unique action) | number | Conversions from an offsite conversion. | uaction_offsite_conversion |
Offsite Conversion Checkout (Action Value) | number | Action Value value for Offsite Conversion Checkout. | action_values_offsite_conversion_checkout |
Offsite Conversion Fb Pixel Add to Cart (Action Value) | number | Action Value value for Offsite Conversion Fb Pixel Add to Cart. | action_values_offsite_conversion_fb_pixel_add_to_cart |
Offsite Conversion Fb Pixel Add to Wishlist (Action Value) | number | Action Value value for Offsite Conversion Fb Pixel Add to Wishlist. | action_values_offsite_conversion_fb_pixel_add_to_wishlist |
Offsite Conversion Fb Pixel Add to Wishlist (Action) | number | Action count for Offsite Conversion Fb Pixel Add to Wishlist. | action_offsite_conversion_fb_pixel_add_to_wishlist |
Offsite Conversion Fb Pixel Complete Registration (Action Value) | number | Action Value value for Offsite Conversion Fb Pixel Complete Registration | action_values_offsite_conversion_fb_pixel_complete_registration |
Offsite Conversion Fb Pixel Custom (Action Value) | number | Action Value value for Offsite Conversion Fb Pixel Custom. | action_values_offsite_conversion_fb_pixel_custom |
Offsite Conversion Fb Pixel Initiate Checkout (Action Value) | number | Action Value value for Offsite Conversion Fb Pixel Initiate Checkout. | action_values_offsite_conversion_fb_pixel_initiate_checkout |
Offsite Conversion Fb Pixel Lead (Action Value) | number | Action Value value for Offsite Conversion Fb Pixel Lead | action_values_offsite_conversion_fb_pixel_lead |
Offsite Conversion Fb Pixel Search (Action Value) | number | Action Value value for Offsite Conversion Fb Pixel Search. | action_values_offsite_conversion_fb_pixel_search |
Offsite Conversion Fb Pixel Search (Action) | number | Action count for Offsite Conversion Fb Pixel Search. | action_offsite_conversion_fb_pixel_search |
Offsite Conversion Fb Pixel View Content (Action Value) | number | Action Value value for Offsite Conversion Fb Pixel View Content. | action_values_offsite_conversion_fb_pixel_view_content |
Offsite Conversion Lead (Action Value) | number | Action Value value for Offsite Conversion Lead. | action_values_offsite_conversion_lead |
Offsite Conversion Lead (Action) | number | Action count for Offsite Conversion Lead. | action_offsite_conversion_lead |
Omni Achievement Unlocked (Action) | number | Action count for Omni Achievement Unlocked. | action_omni_achievement_unlocked |
Omni Activate App (Action) | number | Action count for Omni Activate App. | action_omni_activate_app |
Omni Add to Cart (Action Value) | number | Action Value value for Omni Add to Cart. | action_values_omni_add_to_cart |
Omni Add to Cart (Action) | number | Action count for Omni Add to Cart. | action_omni_add_to_cart |
Omni Add To Cart (Catalog Segment Action) | number | Add To Carts attributed to ads promoting a catalog segment. | catalog_segment_actions_omni_add_to_cart |
Omni Add To Cart (Catalog Segment Value) | number | Add To Carts attributed to ads promoting a catalog segment. | catalog_segment_value_omni_add_to_cart |
Omni App Install (Action) | number | Action count for Omni App Install. | action_omni_app_install |
Omni Complete Registration (Action) | number | Action count for Omni Complete Registration. | action_omni_complete_registration |
Omni Custom (Action) | number | Action count for Omni Custom. | action_omni_custom |
Omni Initiated Checkout (Action) | number | Action count for Omni Initiated Checkout. | action_omni_initiated_checkout |
Omni Level Achieved (Action) | number | Action count for Omni Level Achieved. | action_omni_level_achieved |
Omni Purchase (Action Value) | number | Action Value value for Omni Purchase | action_values_omni_purchase |
Omni Purchase (Action) | number | Action count for Omni Purchase. | action_omni_purchase |
Omni Purchases (Catalog Segment Action) | number | Purchases attributed to ads promoting a catalog segment. | catalog_segment_actions_omni_purchase |
Omni Purchases (Catalog Segment Value) | number | Purchases Value attributed to ads promoting a catalog segment. | catalog_segment_value_omni_purchase |
Omni Rate (Action) | number | Action count for Omni Rate. | action_omni_rate |
Omni Search (Action) | number | Action count for Omni Search. | action_omni_search |
Omni Spend Credits (Action) | number | Action count for Omni Spend Credits. | action_omni_spend_credits |
Omni Tutorial Completion (Action) | number | Action count for Omni Tutorial Completion. | action_omni_tutorial_completion |
Omni View Content (Action Value) | number | Action Value value for Omni View Content. | action_values_omni_view_content |
Omni View Content (Action) | number | Action count for Omni View Content. | action_omni_view_content |
Omni View Content (Catalog Segment Action) | number | View Content attributed to ads promoting a catalog segment. | catalog_segment_actions_omni_view_content |
Onsite Conversion Leads (Forms) | number | The number of form responses submitted after people clicked on an ad that includes an instant form. | action_onsite_conversion_lead_grouped |
Onsite Conversion Post Save (Action) | number | Action count for Onsite Conversion Post Save. | action_onsite_conversion_post_save |
Onsite Conversion Purchase (Action) | number | Action count for Onsite Conversion Purchase. | action_onsite_conversion_purchase |
Outbound Click (Action) | number | Action count for Outbound Click. | action_outbound_click |
Page Engagement (action) | number | action_page_engagement | |
Page Engagement (unique action) | number | uaction_page_engagement | |
Photo View (unique action) | number | uaction_photo_view | |
Photo Views (action) | number | The number of views on a photo. | action_photo_view |
Post Dwell (action) | number | action_dwell | |
Post Dwell (unique action) | number | uaction_dwell | |
Post Engagement (action) | number | action_post_engagement | |
Post Engagement (unique action) | number | uaction_post_engagement | |
Post Full Views (action) | number | action_full_view | |
Post Full Views (unique action) | number | uaction_full_view | |
Post Reaction (unique action) | number | uaction_post_reaction | |
Post Reactions (action) | number | The number of reactions a post received. | action_post_reaction |
Post Share (unique action) | number | uaction_post | |
Post Shares (action) | number | The number of shares a post received. | action_post |
Quality Ranking | string | A ranking of your ad's perceived quality. Quality is measured using feedback on your ads and the post-click experience. Your ad is ranked against ads that competed for the same audience. | quality_ranking |
Reach | number | The number of people your ad was served to. | reach |
RSVPs (action) | number | The number of RSVPs to an event. | action_rsvp |
Social Clicks | number | The number of clicks your ad receives when it's shown with social information (ex: Jane Doe likes this). | social_clicks |
Social Impressions | number | The number of times your ad was served, with social information. For example, if 3 people are served an ad 2 times each and it includes information about a friend liking your Page, it counts as 6 social impressions. | social_impressions |
Social Reach | number | The number of people your ad was served to with social information. For example, if 3 people see an ad 2 times each that says a friend likes your Page, it counts as 3 social reaches. | social_reach |
Social Spend | number | The total amount you've spent so far for your ads showed with social information. (ex: Jane Doe likes this). | social_spend |
Spend | number | The total amount you've spent so far. | spend |
Start Trial Total (Action) | number | Action count for Start Trial Total. | conversion_action_start_trial_total |
Start Trial Website (Action) | number | Action count for Start Trial Website. | conversion_action_start_trial_website |
Store Visits (action) | number | The number of store visits within the default attribution window. | store_visit_actions |
Submit Application Mobile App (Action) | number | Action count for Submit Application Mobile App. | conversion_action_submit_application_mobile_app |
Submit Application Offline (Action) | number | Action count for Submit Application Offline. | action_submit_application_offline |
Submit Application on Facebook (Action) | number | Action count for Submit Application on Facebook. | action_submit_application_on_facebook |
Submit Application Website (Action) | number | Action count for Submit Application Website. | conversion_action_submit_application_website |
Subscribe (Action) | number | Action count for Subscribe. | action_subscribe |
Unique Actions | number | The number of actions taken on your ad, Page, app or event after your ad was served to someone, even if they did not click on it. Actions include Page likes, app installs, conversions, event responses and more. For example, 2 Page likes and 2 comments would be counted as 4 actions. | unique_actions |
Unique Clicks | number | The total number of unique people who have clicked on your ad. For example, if 3 people click on the same ad 5 times, it will count as 3 unique clicks. | unique_clicks |
Unique CTR | number | The number of people who clicked on your ad divided by the number of people you reached. For example, if you received 20 unique clicks and your ad was served to 1,000 unique people, your unique click-through rate would be 2%. | unique_ctr |
Unique Impressions | number | The number of individuals the ad was served to on the site. | unique_impressions |
Unique Lead (Forms) | number | The unique number of form responses submitted after people clicked on an ad that includes an instant form. | uaction_leadgen_other |
Unique Link Clicks CTR | number | Unique click-through rate for clicks to link. The number of people who clicked on the link in your ad that directs people off Facebook divided by the number of people you reached. Example: if you received 20 unique clicks to link and your ad was shown to 1,000 unique people, your unique click-through rate would be 2%. | unique_link_clicks_ctr |
Unique Social Clicks | number | The number of individuals who clicked this ad while it had social context. | unique_social_clicks |
Unique Social Impressions | number | The number of people the ad was served to with social context. | unique_social_impressions |
Video 30 Sec Watched Actions | number | This shows the number of total views of at least 30 seconds or to the end of your video, whichever occurs first. | video_30_sec_watched_actions |
Video Complete Watched Actions | number | This shows the number of total views of at least 30 seconds or to the end of your video, whichever occurs first. | video_complete_watched_actions |
Video P100 Watched Actions | number | The number of times your video was viewed to 100% of its length, including views that skipped to this point. | video_p100_watched_actions |
Video P25 Watched Actions | number | The number of times your video was viewed to 25% of its length, including views that skipped to this point. | video_p25_watched_actions |
Video P50 Watched Actions | number | The number of times your video was viewed to 50% of its length, including views that skipped to this point. | video_p50_watched_actions |
Video P75 Watched Actions | number | The number of times your video was viewed to 75% of its length, including views that skipped to this point. | video_p75_watched_actions |
Video P95 Watched Actions | number | The number of times your video was viewed to 95% of its length, including views that skipped to this point. | video_p95_watched_actions |
Video Play (action) | number | action_video_play | |
Video Plays (unique action) | number | uaction_video_play | |
Video Thurplay Watched Actions | number | This shows the number of total views of at least 10 seconds or to the end of your video, whichever occurs first. | video_thruplay_watched_actions |
Video View (action) | number | action_video_view | |
Video Views (unique action) | number | uaction_video_view | |
Website Purchase ROAS | number | The total return on ad spend (ROAS) value from website purchases. This is based on the value of all conversions recorded by the Facebook pixel on your website and attributed to your ads | website_purchase_roas_offsite_conversion_fb_pixel_purchase |
Frequently Asked Questions
Why does my data not match with the Facebook Ads platform UI?
Archived campaigns