Facebook Insights
endor/Partner | |
|---|---|
Version | v19.0 |
API Documentation | |
Sunset Date | Marketing API: February 4th, 2025 |
Channel(s) | |
Refresh Time (CST) | 3am |
Default backfill | Most metrics will update once every 24 hours. Metrics retrieved using third-party APIs can take up to 3 days from being reported to Facebook (not from the time they occur). |
Alli Data Library |
|
Getting Started
Required Authorization
Facebook Insights requires a Facebook account with access to Facebook Business Manager. You can check which profiles you have access to by visiting business.facebook.com.
Once you have an account with Business Manager access, click the Request Facebook Insights Access button.
The next step is to select the username and report type from the Additional Configuration Needed section.
Make sure to click the Next button to save your selection.
Limitations
You must be a page manager to be able to pull data.
Define Your Data:
Page Fan Lifetime
Dimensions
Name | Type | Description | Field Name |
|---|---|---|---|
Date | Date | date | |
Page Id | String | pageid |
Metrics
Name | Type | Description | Field Name |
|---|---|---|---|
Page Fans | Number | page_fans |
Page Fan by Locale Lifetime
Dimensions
Name | Type | Description | Field Name |
|---|---|---|---|
Date | Date | date | |
Page Id | String | pageid | |
Language | String | language | |
Country | String | country |
Metrics
Name | Type | Description | Field Name |
|---|---|---|---|
Page Fans | Number | page_fans_locale |
Page Fan by City Lifetime
Dimensions
Name | Type | Description | Field Name |
|---|---|---|---|
Page Id | String | pageid | |
City | String | city |
Metrics
Name | Type | Description | Field Name |
|---|---|---|---|
Page Fans | Number | page_fans_city |
Page Fan by Country Lifetime
Dimensions
Name | Type | Description | Field Name |
|---|---|---|---|
Date | Date | date | |
Page Id | String | pageid | |
Country | String | country |
Metrics
Name | Type | Description | Field Name |
|---|---|---|---|
Page Fans | Number | page_fans_country |
Page Fan by Gender Age Lifetime
Dimensions
Name | Type | Description | Field Name |
|---|---|---|---|
Date | Date | date | |
Page Id | String | pageid | |
Gender/Age | String | gender_age |
Metrics
Name | Type | Description | Field Name |
|---|---|---|---|
Page Fans | Number | undefined | page_fans_gender_age |
Page Fan Online Day
Dimensions
Name | Type | Description | Field Name |
|---|---|---|---|
Date | Date | date | |
Page Id | String | pageid | |
hour | Number | hour |
Metrics
Name | Type | Description | Field Name |
|---|---|---|---|
Page Fans Online | Number | undefined | page_fans_online |
Page Metrics by Day
Dimensions
Name | Type | Description | Field Name |
|---|---|---|---|
Date | Date | date | |
Page Id | String | pageid |
Metrics
Name | Type | Description | Field Name |
|---|---|---|---|
Lifetime Page Fans | Number | page_fans | |
Daily New Likes Unique | Number | page_fan_adds_unique | |
Daily New Likes | Number | page_fan_adds | |
Daily New likes by paid | Number | page_fan_adds_by_paid | |
Daily New likes by organic | Number | page_fan_adds_by_organic | |
Daily Unlikes | Number | page_fan_removes_unique | |
Daily Unlikes | Number | page_fan_removes | |
Daily Logged-in Page Views | Number | page_views_login | |
Daily Non-logged-in Page Views | Number | page_views_logout | |
Daily Total Reach | Number | page_impressions_unique | |
Daily Total Impressions | Number | page_impressions | |
Daily Paid Reach | Number | page_impressions_paid_unique | |
Daily Paid Impressions | Number | page_impressions_paid | |
Daily Organic Reach | Number | page_impressions_organic_unique | |
Daily Organic impressions | Number | page_impressions_organic | |
Daily Viral Reach | Number | page_impressions_viral_unique | |
Daily Viral impressions | Number | page_impressions_viral | |
Daily Reach of page posts | Number | page_posts_impressions_unique | |
Daily Total Impressions of your posts | Number | page_posts_impressions | |
Daily Paid Reach of Page posts | Number | page_posts_impressions_paid_unique | |
Daily Paid impressions of your posts | Number | page_posts_impressions_paid | |
Daily Organic Reach of Page posts | Number | page_posts_impressions_organic_unique | |
Daily Organic impressions of your posts | Number | page_posts_impressions_organic | |
Daily Viral Reach of page posts | Number | page_posts_impressions_viral_unique | |
Daily Viral impressions of your posts | Number | page_posts_impressions_viral | |
Daily Total Consumers | Number | page_consumptions_unique | |
Daily Page consumptions | Number | page_consumptions | |
Daily Daily count of fans online | Number | page_fans_online_per_day | |
Daily Page Engaged Users | Number | page_engaged_users | |
Daily Logged-in Page Views | Number | page_views_unique | |
Page Video Views | Number | Total number of times page's videos have been viewed for more than 3 seconds | page_video_views |
Paid Page Video Views | Number | Total number of times page's promoted videos have been viewed for more than 3 seconds | page_video_views_paid |
Organic Page Video Views | Number | Total number of times page's videos have been viewed for more than 3 seconds by organic reach | page_video_views_organic |
Page Video Views Autoplayed | Number | Total number of times page's autoplayed videos have been viewed for more than 3 seconds | page_video_views_autoplayed |
Page Video Views Clicked To Play | Number | Total number of times page's videos have been viewed after the user clicks on play for more than 3 seconds | page_video_views_click_to_play |
Page Video Views Unique | Number | Total number of times page's videos have been played for unique people for more than 3 seconds | page_video_views_unique |
Page Video Repeat Views | Number | Total number of times that people replay a page's videos for more than 3 seconds | page_video_repeat_views |
Page Video Views (30s) | Number | Total number of times page's videos have been viewed for more than 30 seconds | page_video_complete_views_30s |
Paid Page Video Views (30s) | Number | page_video_complete_views_30s_paid | |
Organic Video Views (30s) | Number | Total number of times page's videos have been viewed to the end, or viewed for more than 30 seconds by organic reach | page_video_complete_views_30s_organic |
Page Video Views (30s Autoplayed) | Number | Total number of times page's autoplayed videos have been viewed to the end, or viewed for more than 30 seconds | page_video_complete_views_30s_autoplayed |
Page Video Views (30s click to play) | Number | Total number of times page's videos have been viewed to the end, or viewed after the user clicks on play for more than 30 seconds | page_video_complete_views_30s_click_to_play |
Page Video Views (30s Unique) | Number | Total number of times page's videos have been played for unique people to the end, or viewed for more than 30 seconds | page_video_complete_views_30s_unique |
Post Report Lifetime
Dimensions
Name | Type | Description | Field Name |
|---|---|---|---|
Date | Date | date | |
Page Id | String | pageid | |
Post ID | String | postid |
Metrics
Name | Type | Description | Field Name |
|---|---|---|---|
Post Content | String | post_title | |
Post URL | String | post_url | |
Post Type | String | post_type | |
Post Creation Date | String | post_creation_time | |
Post Updated Date | String | post_updated_time | |
Likes | Number | likes | |
Comments | Number | comments | |
Shares | Number | share | |
Unique Likes | Number | unique_likes | |
Unique Comments | Number | unique_comments | |
Unique Shares | Number | unique_share | |
Engaged Fans | Number | People who have liked your page and engaged with your post | post_engaged_fan |
Lifetime Talking About This | Number | post_story_adds_unique | |
Story Adds | Number | post_story_adds | |
Total Reach | Number | post_impressions_unique | |
Total Impressions | Number | post_impressions | |
Paid Reach | Number | post_impressions_paid_unique | |
Paid Impressions | Number | post_impressions_paid | |
organic reach | Number | post_impressions_organic_unique | |
Organic Impressions | Number | post_impressions_organic | |
viral reach | Number | post_impressions_viral_unique | |
Viral Impressions | Number | post_impressions_viral | |
reach by Followers | Number | post_impressions_fan_unique | |
Impressions by people who have liked your Page | Number | post_impressions_fan | |
Lifetime Paid reach of a post by people who like your Page | Number | post_impressions_fan_paid_unique | |
Paid Impressions by people who have liked your Page | Number | post_impressions_fan_paid | |
Consumers | Number | post_consumptions_unique | |
Consumptions | Number | post_consumptions | |
Lifetime Hide All Clicks | Number | The number of people who clicked hide all on your posts. | post_hide_all_clicks |
Lifetime Hide Clicks | Number | The number of people who clicked hide on your post. | post_hide_clicks |
Lifetime Unique Hide All Clicks | Number | The number of people who clicked hide all on your posts. | post_hide_all_clicks_unique |
Lifetime Unique Hide Clicks | Number | The number of people who clicked hide on your post. | post_hide_clicks_unique |
Lifetime Negative feedback | Number | post_negative_feedback_unique | |
Lifetime Negative Feedback from Users | Number | post_negative_feedback | |
Lifetime Talking About This | Number | post_storytellers | |
Lifetime Engaged Users | Number | post_engaged_users | |
Stories | Number | post_stories | |
Lifetime Average time video viewed | Number | Lifetime: Average time video viewed (Total Count) | post_video_avg_time_watched |
Lifetime Total Video Views | Number | Lifetime: Total number of times your video was viewed for more than 3 seconds. (Total Count) | post_video_views |
Lifetime Unique Video Views | Number | Lifetime: Number of unique people who viewed your video for more than 3 seconds. (Unique Users) | post_video_views_unique |
Lifetime Auto-Played Video Views | Number | Lifetime: Number of times your video started automatically playing and people viewed it for more than 3 seconds. (Total Count) | post_video_views_autoplayed |
Video Views (10s unique) | undefined | Number of unique viewers who watched your video for 10 seconds or to the end, whichever happened first | post_video_views_10s_unique |
Video Views (10s autoplayed) | undefined | Number of times your video started playing automatically and people viewed it for 10 seconds or to the end, whichever happened first | post_video_views_10s_autoplayed |
Video Views (10s Clicked To Play) | undefined | Number of times people clicked to play your video and viewed it for 10 seconds or to the end, whichever happened first | post_video_views_10s_clicked_to_play |
Video Views (10s organic) | undefined | Number of times your video was viewed for 10 seconds or viewed to the end (whichever happened first) without paid promotion | post_video_views_10s_organic |
Video Views (10s paid) | undefined | Number of times your video was viewed for 10 seconds or viewed to the end (whichever happened first) with paid promotion | post_video_views_10s_paid |
Video Views (10s sound on) | undefined | Number of times your video was viewed with sound on for 10 seconds or viewed to the end, whichever happened first | post_video_views_10s_sound_on |
Video Views Sound On | undefined | Number of times your video was viewed with sound on for 3 seconds or viewed to the end, whichever happened first | post_video_views_sound_on |
Video View Time | undefined | Total time (in milliseconds) video has been viewed | post_video_view_time |
Video View Time Organic | undefined | Total time (in milliseconds) video has been viewed without paid promotion | post_video_view_time_organic |
Lifetime Clicked-to-Play Video Views | Number | Lifetime: Number of times people clicked to play your video and viewed it more than 3 seconds. (Total Count) | post_video_views_clicked_to_play |
Lifetime Organic Video Views | Number | Lifetime: Number of times your video was viewed for more than 3 seconds without any paid promotion. (Total Count) | post_video_views_organic |
Lifetime Unique Organic Video Views | Number | Lifetime: Number of times your video was viewed for more than 3 seconds without any paid promotion. (Unique Users) | post_video_views_organic_unique |
Lifetime Organic views to 95% | Number | Lifetime: Number of times your video was viewed to 95% of its length without any paid promotion. (Total Count) | post_video_complete_views_organic |
Lifetime Unique Organic views to 95% | Number | Lifetime: Number of times your video was viewed to 95% of its length without any paid promotion. (Unique Users) | post_video_complete_views_organic_unique |
Lifetime Paid Video Views | Number | Lifetime: Number of times your video was viewed more than 3 seconds after paid promotion. (Total Count) | post_video_views_paid |
Lifetime Unique Paid Video Views | Number | Lifetime: Number of times your video was viewed more than 3 seconds after paid promotion. (Unique Users) | post_video_views_paid_unique |
Video Length | Number | Length of a video post (in milliseconds) | post_video_length |
Lifetime Paid views to 95% | Number | Lifetime: Number of times your video was viewed to 95% of its length after paid promotion. (Total Count) | post_video_complete_views_paid |
Lifetime Unique Paid views to 95% | Number | post_video_complete_views_paid_unique | |
Lifetime Total 30-Second Views | Number | Lifetime: Total number of times your video was viewed for 30 seconds or viewed to the end, whichever came first. (Total Count) | post_video_complete_views_30s |
Lifetime Unique 30-Second Views | Number | Lifetime: Number of unique people who viewed your video for 30 seconds or to the end, whichever came first. (Unique Users) | post_video_complete_views_30s_unique |
Lifetime Auto-Played 30-Second Views | Number | Lifetime: Number of times your video started automatically playing and people viewed it for 30 seconds or to the end, whichever came first. (Total Count) | post_video_complete_views_30s_autoplayed |
Lifetime Clicked-to-Play 30-Second Views | Number | Lifetime: Number of times people clicked to play your video and viewed it for 30 seconds or to the end, whichever came first. (Total Count) | post_video_complete_views_30s_clicked_to_play |
Lifetime Organic 30-Second Views | Number | Lifetime: Number of times your video was viewed for 30 seconds or viewed to the end, whichever came first, without a paid promotion. (Total Count) | post_video_complete_views_30s_organic |
Lifetime Paid 30-Second Views | Number | Lifetime: Number of times your video was viewed for 30 seconds or viewed to the end, whichever came first, after a paid promotion. (Total Count) | post_video_complete_views_30s_paid |