Google Analytics

1

User Type

STRING

userType

ga:userType - A boolean, either New Visitor or Returning Visitor, indicating if the users are new or returning.

2

User Type

STRING

visitorType

ga:visitorType - A boolean, either New Visitor or Returning Visitor, indicating if the users are new or returning.

3

Count of Sessions

STRING

sessionCount

ga:sessionCount - The session index for a user. Each session from a unique user will get its own incremental index starting from 1 for the first session. Subsequent sessions do not change previous session indices. For example, if a user has 4 sessions to the website, sessionCount for that user will have 4 distinct values of '1' through '4'.

4

Count of Sessions

STRING

visitCount

ga:visitCount - The session index for a user. Each session from a unique user will get its own incremental index starting from 1 for the first session. Subsequent sessions do not change previous session indices. For example, if a user has 4 sessions to the website, sessionCount for that user will have 4 distinct values of '1' through '4'.

5

Days Since Last Session

STRING

daysSinceLastSession

ga:daysSinceLastSession - The number of days elapsed since users last visited the property, used to calculate user loyalty.

6

User Defined Value

STRING

userDefinedValue

ga:userDefinedValue - The value provided when defining custom user segments for the property.

7

User Bucket

STRING

userBucket

ga:userBucket - Randomly assigned users tag to allow A/B testing and splitting of remarketing lists. Ranges from 1-100.

8

Session Duration

STRING

sessionDurationBucket

ga:sessionDurationBucket - The length (returned as a string) of a session measured in seconds and reported in second increments.

9

Session Duration

STRING

visitLength

ga:visitLength - The length (returned as a string) of a session measured in seconds and reported in second increments.

10

Referral Path

STRING

referralPath

ga:referralPath - The path of the referring URL (e.g., document.referrer). If someone places on their webpage a link to the property, this is the path of the page containing the referring link.

11

Full Referrer

STRING

fullReferrer

ga:fullReferrer - The full referring URL including the hostname and path.

12

Campaign

STRING

campaign

ga:campaign - For manual campaign tracking, it is the value of the utm_campaign campaign tracking parameter. For AdWords autotagging, it is the name(s) of the online ad campaign(s) you use for the property. If you use neither, its value is (not set).

13

Source

STRING

source

ga:source - The source of referrals. For manual campaign tracking, it is the value of the utm_source campaign tracking parameter. For AdWords autotagging, it is google. If you use neither, it is the domain of the source (e.g., document.referrer) referring the users. It may also contain a port address. If users arrived without a referrer, its value is (direct).

14

Medium

STRING

medium

ga:medium - The type of referrals. For manual campaign tracking, it is the value of the utm_medium campaign tracking parameter. For AdWords autotagging, it is cpc. If users came from a search engine detected by Google Analytics, it is organic. If the referrer is not a search engine, it is referral. If users came directly to the property and document.referrer is empty, its value is (none).

15

Source / Medium

STRING

sourceMedium

ga:sourceMedium - Combined values of ga:source and ga:medium.

16

Keyword

STRING

keyword

ga:keyword - For manual campaign tracking, it is the value of the utm_term campaign tracking parameter. For AdWords traffic, it contains the best matching targeting criteria. For the display network, where multiple targeting criteria could have caused the ad to show up, it returns the best matching targeting criteria as selected by Ads. This could be display_keyword, site placement, boomuserlist, user_interest, age, or gender. Otherwise its value is (not set).

17

Ad Content

STRING

adContent

ga:adContent - For manual campaign tracking, it is the value of the utm_content campaign tracking parameter. For AdWords autotagging, it is the first line of the text for the online Ad campaign. If you use mad libs for the AdWords content, it contains the keywords you provided for the mad libs keyword match. If you use none of the above, its value is (not set).

18

Social Network

STRING

socialNetwork

ga:socialNetwork - The social network name. This is related to the referring social network for traffic sources; e.g., Google+, Blogger.

19

Social Source Referral

STRING

hasSocialSourceReferral

ga:hasSocialSourceReferral - A boolean, either Yes or No, indicates whether sessions to the property are from a social source.

20

AdWords Ad Group

STRING

adGroup

ga:adGroup - The name of the AdWords ad group.

21

AdWords Ad Slot

STRING

adSlot

ga:adSlot - The location (Top, RHS, or not set) of the advertisement on the hosting page.

22

Ad Distribution Network

STRING

adDistributionNetwork

ga:adDistributionNetwork - The network (Content, Search, Search partners, etc.) used to deliver the ads.

23

Query Match Type

STRING

adMatchType

ga:adMatchType - The match type (Phrase, Exact, Broad, etc.) applied for users' search term. Ads on the content network are identified as "Content network". For details, see https://support.google.com/adwords/answer/2472708?hl=en .

24

Keyword Match Type

STRING

adKeywordMatchType

ga:adKeywordMatchType - The match type (Phrase, Exact, or Broad) applied to the keywords. For details, see https://support.google.com/adwords/answer/2472708 .

25

Search Query

STRING

adMatchedQuery

ga:adMatchedQuery - The search query that triggered impressions.

26

Placement Domain

STRING

adPlacementDomain

ga:adPlacementDomain - The domain where the ads on the content network were placed.

27

Placement URL

STRING

adPlacementUrl

ga:adPlacementUrl - The URL where the ads were placed on the content network.

28

Ad Format

STRING

adFormat

ga:adFormat - The AdWords ad format (Text, Image, Flash, Video, etc.).

29

Targeting Type

STRING

adTargetingType

ga:adTargetingType - This (keyword, placement, or vertical targeting) indicates how the AdWords ads were targeted.

30

Placement Type

STRING

adTargetingOption

ga:adTargetingOption - It is Automatic placements or Managed placements, indicating how the ads were managed on the content network.

31

Display URL

STRING

adDisplayUrl

ga:adDisplayUrl - The URL the AdWords ads displayed.

32

Destination URL

STRING

adDestinationUrl

ga:adDestinationUrl - The URL to which the AdWords ads referred traffic.

33

AdWords Customer ID

STRING

adwordsCustomerID

ga:adwordsCustomerID - Customer's AdWords ID, corresponding to AdWords API AccountInfo.customerId.

34

AdWords Campaign ID

STRING

adwordsCampaignID

ga:adwordsCampaignID - AdWords API Campaign.id.

35

AdWords Ad Group ID

STRING

adwordsAdGroupID

ga:adwordsAdGroupID - AdWords API AdGroup.id.

36

AdWords Creative ID

STRING

adwordsCreativeID

ga:adwordsCreativeID - AdWords API Ad.id.

37

AdWords Criteria ID

STRING

adwordsCriteriaID

ga:adwordsCriteriaID - AdWords API Criterion.id. The geographical targeting Criteria IDs are listed at https://developers.google.com/analytics/devguides/collection/protocol/v1/geoid .

38

Query Word Count

STRING

adQueryWordCount

ga:adQueryWordCount - The number of words in the search query.

39

Goal Completion Location

STRING

goalCompletionLocation

ga:goalCompletionLocation - The page path or screen name that matched any destination type goal completion.

40

Goal Previous Step - 1

STRING

goalPreviousStep1

ga:goalPreviousStep1 - The page path or screen name that matched any destination type goal, one step prior to the goal completion location.

41

Goal Previous Step - 2

STRING

goalPreviousStep2

ga:goalPreviousStep2 - The page path or screen name that matched any destination type goal, two steps prior to the goal completion location.

42

Goal Previous Step - 3

STRING

goalPreviousStep3

ga:goalPreviousStep3 - The page path or screen name that matched any destination type goal, three steps prior to the goal completion location.

43

Browser

STRING

browser

ga:browser - The name of users' browsers, for example, Internet Explorer or Firefox.

44

Browser Version

STRING

browserVersion

ga:browserVersion - The version of users' browsers, for example, 2.0.0.14.

45

Operating System

STRING

operatingSystem

ga:operatingSystem - Users' operating system, for example, Windows, Linux, Macintosh, or iOS.

46

Operating System Version

STRING

operatingSystemVersion

ga:operatingSystemVersion - The version of users' operating system, i.e., XP for Windows, PPC for Macintosh.

47

Mobile Device Branding

STRING

mobileDeviceBranding

ga:mobileDeviceBranding - Mobile manufacturer or branded name.

48

Mobile Device Model

STRING

mobileDeviceModel

ga:mobileDeviceModel - Mobile device model.

49

Mobile Input Selector

STRING

mobileInputSelector

ga:mobileInputSelector - Selector (e.g., touchscreen, joystick, clickwheel, stylus) used on the mobile device.

50

Mobile Device Info

STRING

mobileDeviceInfo

ga:mobileDeviceInfo - The branding, model, and marketing name used to identify the mobile device.

51

Mobile Device Marketing Name

STRING

mobileDeviceMarketingName

ga:mobileDeviceMarketingName - The marketing name used for the mobile device.

52

Device Category

STRING

deviceCategory

ga:deviceCategory - The type of device: desktop, tablet, or mobile.

53

Continent

STRING

continent

ga:continent - Users' continent, derived from users' IP addresses or Geographical IDs.

54

Sub Continent

STRING

subContinent

ga:subContinent - Users' sub-continent, derived from their IP addresses or Geographical IDs. For example, Polynesia or Northern Europe.

55

Country

STRING

country

ga:country - Users' country, derived from their IP addresses or Geographical IDs.

56

Region

STRING

region

ga:region - Users' region, derived from their IP addresses or Geographical IDs. In U.S., a region is a state, New York, for example.

57

Metro

STRING

metro

ga:metro - The Designated Market Area (DMA) from where traffic arrived.

58

City

STRING

city

ga:city - Users' city, derived from their IP addresses or Geographical IDs.

59

Latitude

STRING

latitude

ga:latitude - The approximate latitude of users' city, derived from their IP addresses or Geographical IDs. Locations north of the equator have positive latitudes and locations south of the equator have negative latitudes.

60

Longitude

STRING

longitude

ga:longitude - The approximate longitude of users' city, derived from their IP addresses or Geographical IDs. Locations east of the prime meridian have positive longitudes and locations west of the prime meridian have negative longitudes.

61

Network Domain

STRING

networkDomain

ga:networkDomain - The domain name of users' ISP, derived from the domain name registered to the ISP's IP address.

62

Service Provider

STRING

networkLocation

ga:networkLocation - The names of the service providers used to reach the property. For example, if most users of the website come via the major cable internet service providers, its value will be these service providers' names.

63

Flash Version

STRING

flashVersion

ga:flashVersion - The version of Flash, including minor versions, supported by users' browsers.

64

Java Support

STRING

javaEnabled

ga:javaEnabled - A boolean, either Yes or No, indicating whether Java is enabled in users' browsers.

65

Language

STRING

language

ga:language - The language, in ISO-639 code format (e.g., en-gb for British English), provided by the HTTP Request for the browser.

66

Screen Colors

STRING

screenColors

ga:screenColors - The color depth of users' monitors, retrieved from the DOM of users' browsers. For example, 4-bit, 8-bit, 24-bit, or undefined-bit.

67

Source Property Display Name

STRING

sourcePropertyDisplayName

ga:sourcePropertyDisplayName - Source property display name of roll-up properties. This is valid for only roll-up properties.

68

Source Property Tracking ID

STRING

sourcePropertyTrackingId

ga:sourcePropertyTrackingId - Source property tracking ID of roll-up properties. This is valid for only roll-up properties.

69

Screen Resolution

STRING

screenResolution

ga:screenResolution - Resolution of users' screens, for example, 1024x738.

70

Shared URL

STRING

socialActivityContentUrl

ga:socialActivityContentUrl - For a social data hub activity, this is the URL shared by the associated social network users.

71

Hostname

STRING

hostname

ga:hostname - The hostname from which the tracking request was made.

72

Page

STRING

pagePath

ga:pagePath - A page on the website specified by path and/or query parameters. Use this with hostname to get the page's full URL.

73

Page path level 1

STRING

pagePathLevel1

ga:pagePathLevel1 - This dimension rolls up all the page paths in the first hierarchical level in pagePath.

74

Page path level 2

STRING

pagePathLevel2

ga:pagePathLevel2 - This dimension rolls up all the page paths in the second hierarchical level in pagePath.

75

Page path level 3

STRING

pagePathLevel3

ga:pagePathLevel3 - This dimension rolls up all the page paths in the third hierarchical level in pagePath.

76

Page path level 4

STRING

pagePathLevel4

ga:pagePathLevel4 - This dimension rolls up all the page paths into hierarchical levels. Up to 4 pagePath levels maybe specified. All additional levels in the pagePath hierarchy are also rolled up in this dimension.

77

Page Title

STRING

pageTitle

ga:pageTitle - The page's title. Multiple pages might have the same page title.

78

Landing Page

STRING

landingPagePath

ga:landingPagePath - The first page in users' sessions, or the landing page.

79

Second Page

STRING

secondPagePath

ga:secondPagePath - The second page in users' sessions.

80

Exit Page

STRING

exitPagePath

ga:exitPagePath - The last page or exit page in users' sessions.

81

Previous Page Path

STRING

previousPagePath

ga:previousPagePath - A page visited before another page on the same property, typically used with the pagePath dimension.

82

Page Depth

STRING

pageDepth

ga:pageDepth - The number of pages visited by users during a session. The value is a histogram that counts pageviews across a range of possible values. In this calculation, all sessions will have at least one pageview, and some percentage of sessions will have more.

83

Site Search Status

STRING

searchUsed

ga:searchUsed - A boolean, either Visits With Site Search or Visits Without Site Search, to distinguish whether internal search was used in a session.

84

Search Term

STRING

searchKeyword

ga:searchKeyword - Search term used within the property.

85

Refined Keyword

STRING

searchKeywordRefinement

ga:searchKeywordRefinement - Subsequent keyword search term or string entered by users after a given initial string search.

86

Site Search Category

STRING

searchCategory

ga:searchCategory - The category used for the internal search if site search categories are enabled in the view. For example, the product category may be electronics, furniture, or clothing.

87

Start Page

STRING

searchStartPage

ga:searchStartPage - The page where users initiated an internal search.

88

Destination Page

STRING

searchDestinationPage

ga:searchDestinationPage - The page users immediately visited after performing an internal search on the site. This is usually the search results page.

89

Search Destination Page

STRING

searchAfterDestinationPage

ga:searchAfterDestinationPage - The page that users visited after performing an internal search on the site.

90

App Installer ID

STRING

appInstallerId

ga:appInstallerId - The ID of the app installer (e.g., Google Play Store) from which the app was downloaded. By default, the app installer ID is set by the PackageManager#getInstallerPackageName method.

91

App Version

STRING

appVersion

ga:appVersion - The application version.

92

App Name

STRING

appName

ga:appName - The application name.

93

App ID

STRING

appId

ga:appId - The application ID.

94

Screen Name

STRING

screenName

ga:screenName - The name of the screen.

95

Screen Depth

STRING

screenDepth

ga:screenDepth - The number of screenviews (reported as a string) per session, useful for historgrams.

96

Landing Screen

STRING

landingScreenName

ga:landingScreenName - The name of the first viewed screen.

97

Exit Screen

STRING

exitScreenName

ga:exitScreenName - The name of the screen where users exited the application.

98

Event Category

STRING

eventCategory

ga:eventCategory - The event category.

99

Event Action

STRING

eventAction

ga:eventAction - Event action.

100

Event Label

STRING

eventLabel

ga:eventLabel - Event label.

101

Transaction ID

STRING

transactionId

ga:transactionId - The transaction ID, supplied by the ecommerce tracking method, for the purchase in the shopping cart.

102

Affiliation

STRING

affiliation

ga:affiliation - A product affiliation to designate a supplying company or brick and mortar location.

103

Sessions to Transaction

STRING

sessionsToTransaction

ga:sessionsToTransaction - The number of sessions between users' purchases and the related campaigns that lead to the purchases.

104

Sessions to Transaction

STRING

visitsToTransaction

ga:visitsToTransaction - The number of sessions between users' purchases and the related campaigns that lead to the purchases.

105

Days to Transaction

STRING

daysToTransaction

ga:daysToTransaction - The number of days between users' purchases and the most recent campaign source prior to the purchase.

106

Product SKU

STRING

productSku

ga:productSku - The product SKU, defined in the ecommerce tracking application, for purchased items.

107

Product

STRING

productName

ga:productName - The product name, supplied by the ecommerce tracking application, for purchased items.

108

Product Category

STRING

productCategory

ga:productCategory - Any product variation (size, color) supplied by the ecommerce application for purchased items, not compatible with Enhanced Ecommerce.

109

Currency Code

STRING

currencyCode

ga:currencyCode - The local currency code (based on ISO 4217 standard) of the transaction.

110

Social Network

STRING

socialInteractionNetwork

ga:socialInteractionNetwork - For social interactions, this represents the social network being tracked.

111

Social Action

STRING

socialInteractionAction

ga:socialInteractionAction - For social interactions, this is the social action (e.g., +1, bookmark) being tracked.

112

Social Network and Action

STRING

socialInteractionNetworkAction

ga:socialInteractionNetworkAction - For social interactions, this is the concatenation of the socialInteractionNetwork and socialInteractionAction action (e.g., Google: +1) being tracked at this hit level.

113

Social Entity

STRING

socialInteractionTarget

ga:socialInteractionTarget - For social interactions, this is the URL (or resource) which receives the social network action.

114

Social Type

STRING

socialEngagementType

ga:socialEngagementType - Engagement type, either "Socially Engaged" or "Not Socially Engaged".

115

Timing Category

STRING

userTimingCategory

ga:userTimingCategory - For easier reporting purposes, this is used to categorize all user timing variables into logical groups.

116

Timing Label

STRING

userTimingLabel

ga:userTimingLabel - The name of the resource's action being tracked.

117

Timing Variable

STRING

userTimingVariable

ga:userTimingVariable - Used to add flexibility to visualize user timings in the reports.

118

Exception Description

STRING

exceptionDescription

ga:exceptionDescription - The description for the exception.

119

Experiment ID

STRING

experimentId

ga:experimentId - The user-scoped ID of the content experiment that users were exposed to when the metrics were reported.

120

Variant

STRING

experimentVariant

ga:experimentVariant - The user-scoped ID of the particular variant that users were exposed to during a content experiment.

121

Custom Dimension XX

STRING

dimensionXX

ga:dimensionXX - The value of the requested custom dimension, where XX refers to the number or index of the custom dimension.

122

Custom Variable (Key XX)

STRING

customVarNameXX

ga:customVarNameXX - The name for the requested custom variable.

123

Custom Variable (Value XX)

STRING

customVarValueXX

ga:customVarValueXX - The value for the requested custom variable.

124

Date

Date

date

ga:date - The date of the session formatted as YYYYMMDD.

125

Year

STRING

year

ga:year - The year of the session, a four-digit year from 2005 to the current year.

126

Month of the year

STRING

month

ga:month - Month of the session, a two digit integer from 01 to 12.

127

Week of the Year

STRING

week

ga:week - The week of the session, a two-digit number from 01 to 53. Each week starts on Sunday.

128

Day of the month

STRING

day

ga:day - The day of the month, a two-digit number from 01 to 31.

129

Hour

STRING

hour

ga:hour - A two-digit hour of the day ranging from 00-23 in the timezone configured for the account. This value is also corrected for daylight savings time. If the timezone follows daylight savings time, there will be an apparent bump in the number of sessions during the changeover hour (e.g., between 1:00 and 2:00) for the day per year when that hour repeats. A corresponding hour with zero sessions will occur at the opposite changeover. (Google Analytics does not track user time more precisely than hours.)

130

Minute

STRING

minute

ga:minute - Returns the minutes, between 00 and 59, in the hour.

131

Month Index

STRING

nthMonth

ga:nthMonth - The index for a month in the specified date range. In the date range, the index for the first month is 0, for the second month 1, and so on.

132

Week Index

STRING

nthWeek

ga:nthWeek - The index for each week in the specified date range. The index for the first week in the date range is 0, for the second week 1, and so on. The index corresponds to week entries.

133

Day Index

STRING

nthDay

ga:nthDay - The index for each day in the specified date range. The index for the first day (i.e., start-date) in the date range is 0, for the second day 1, and so on.

134

Minute Index

STRING

nthMinute

ga:nthMinute - The index for each minute in the specified date range. The index for the first minute of the first day (i.e., start-date) in the date range is 0, for the next minute 1, and so on.

135

Day of Week

STRING

dayOfWeek

ga:dayOfWeek - Day of the week, a one-digit number from 0 (Sunday) to 6 (Saturday).

136

Day of Week Name

STRING

dayOfWeekName

ga:dayOfWeekName - Name (in English) of the day of the week.

137

Hour of Day

STRING

dateHour

ga:dateHour - Combined values of ga:date and ga:hour formated as YYYYMMDDHH.

138

Date Hour and Minute

STRING

dateHourMinute

ga:dateHourMinute - Combined values of ga:date, ga:hour and ga:minute formated as YYYYMMDDHHMM.

139

Month of Year

STRING

yearMonth

ga:yearMonth - Combined values of ga:year and ga:month.

140

Week of Year

STRING

yearWeek

ga:yearWeek - Combined values of ga:year and ga:week.

141

ISO Week of the Year

STRING

isoWeek

ga:isoWeek - ISO week number, where each week starts on Monday. For details, see http://en.wikipedia.org/wiki/ISO_week_date . ga:isoWeek should only be used with ga:isoYear because ga:year represents Gregorian calendar.

142

ISO Year

STRING

isoYear

ga:isoYear - The ISO year of the session. For details, see http://en.wikipedia.org/wiki/ISO_week_date . ga:isoYear should only be used with ga:isoWeek because ga:week represents Gregorian calendar.

143

ISO Week of ISO Year

STRING

isoYearIsoWeek

ga:isoYearIsoWeek - Combined values of ga:isoYear and ga:isoWeek.

144

DCM Ad (GA Model)

STRING

dcmClickAd

ga:dcmClickAd - DCM ad name of the DCM click matching the Google Analytics session (Analytics 360 only).

145

DCM Ad ID (GA Model)

STRING

dcmClickAdId

ga:dcmClickAdId - DCM ad ID of the DCM click matching the Google Analytics session (Analytics 360 only).

146

DCM Ad Type (GA Model)

STRING

dcmClickAdType

ga:dcmClickAdType - DCM ad type name of the DCM click matching the Google Analytics session (Analytics 360 only).

147

DCM Ad Type ID

STRING

dcmClickAdTypeId

ga:dcmClickAdTypeId - DCM ad type ID of the DCM click matching the Google Analytics session (Analytics 360 only).

148

DCM Advertiser (GA Model)

STRING

dcmClickAdvertiser

ga:dcmClickAdvertiser - DCM advertiser name of the DCM click matching the Google Analytics session (Analytics 360 only).

149

DCM Advertiser ID (GA Model)

STRING

dcmClickAdvertiserId

ga:dcmClickAdvertiserId - DCM advertiser ID of the DCM click matching the Google Analytics session (Analytics 360 only).

150

DCM Campaign (GA Model)

STRING

dcmClickCampaign

ga:dcmClickCampaign - DCM campaign name of the DCM click matching the Google Analytics session (Analytics 360 only).

151

DCM Campaign ID (GA Model)

STRING

dcmClickCampaignId

ga:dcmClickCampaignId - DCM campaign ID of the DCM click matching the Google Analytics session (Analytics 360 only).

152

DCM Creative ID (GA Model)

STRING

dcmClickCreativeId

ga:dcmClickCreativeId - DCM creative ID of the DCM click matching the Google Analytics session (Analytics 360 only).

153

DCM Creative (GA Model)

STRING

dcmClickCreative

ga:dcmClickCreative - DCM creative name of the DCM click matching the Google Analytics session (Analytics 360 only).

154

DCM Rendering ID (GA Model)

STRING

dcmClickRenderingId

ga:dcmClickRenderingId - DCM rendering ID of the DCM click matching the Google Analytics session (Analytics 360 only).

155

DCM Creative Type (GA Model)

STRING

dcmClickCreativeType

ga:dcmClickCreativeType - DCM creative type name of the DCM click matching the Google Analytics session (Analytics 360 only).

156

DCM Creative Type ID (GA Model)

STRING

dcmClickCreativeTypeId

ga:dcmClickCreativeTypeId - DCM creative type ID of the DCM click matching the Google Analytics session (Analytics 360 only).

157

DCM Creative Version (GA Model)

STRING

dcmClickCreativeVersion

ga:dcmClickCreativeVersion - DCM creative version of the DCM click matching the Google Analytics session (Analytics 360 only).

158

DCM Site (GA Model)

STRING

dcmClickSite

ga:dcmClickSite - Site name where the DCM creative was shown and clicked on for the DCM click matching the Google Analytics session (Analytics 360 only).

159

DCM Site ID (GA Model)

STRING

dcmClickSiteId

ga:dcmClickSiteId - DCM site ID where the DCM creative was shown and clicked on for the DCM click matching the Google Analytics session (Analytics 360 only).

160

DCM Placement (GA Model)

STRING

dcmClickSitePlacement

ga:dcmClickSitePlacement - DCM site placement name of the DCM click matching the Google Analytics session (Analytics 360 only).

161

DCM Placement ID (GA Model)

STRING

dcmClickSitePlacementId

ga:dcmClickSitePlacementId - DCM site placement ID of the DCM click matching the Google Analytics session (Analytics 360 only).

162

DCM Floodlight Configuration ID (GA Model)

STRING

dcmClickSpotId

ga:dcmClickSpotId - DCM Floodlight configuration ID of the DCM click matching the Google Analytics session (Analytics 360 only).

163

DCM Activity

STRING

dcmFloodlightActivity

ga:dcmFloodlightActivity - DCM Floodlight activity name associated with the floodlight conversion (Analytics 360 only).

164

DCM Activity and Group

STRING

dcmFloodlightActivityAndGroup

ga:dcmFloodlightActivityAndGroup - DCM Floodlight activity name and group name associated with the floodlight conversion (Analytics 360 only).

165

DCM Activity Group

STRING

dcmFloodlightActivityGroup

ga:dcmFloodlightActivityGroup - DCM Floodlight activity group name associated with the floodlight conversion (Analytics 360 only).

166

DCM Activity Group ID

STRING

dcmFloodlightActivityGroupId

ga:dcmFloodlightActivityGroupId - DCM Floodlight activity group ID associated with the floodlight conversion (Analytics 360 only).

167

DCM Activity ID

STRING

dcmFloodlightActivityId

ga:dcmFloodlightActivityId - DCM Floodlight activity ID associated with the floodlight conversion (Analytics 360 only).

168

DCM Advertiser ID

STRING

dcmFloodlightAdvertiserId

ga:dcmFloodlightAdvertiserId - DCM Floodlight advertiser ID associated with the floodlight conversion (Analytics 360 only).

169

DCM Floodlight Configuration ID

STRING

dcmFloodlightSpotId

ga:dcmFloodlightSpotId - DCM Floodlight configuration ID associated with the floodlight conversion (Analytics 360 only).

170

DCM Ad

STRING

dcmLastEventAd

ga:dcmLastEventAd - DCM ad name of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).

171

DCM Ad ID (DCM Model)

STRING

dcmLastEventAdId

ga:dcmLastEventAdId - DCM ad ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).

172

DCM Ad Type (DCM Model)

STRING

dcmLastEventAdType

ga:dcmLastEventAdType - DCM ad type name of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).

173

DCM Ad Type ID (DCM Model)

STRING

dcmLastEventAdTypeId

ga:dcmLastEventAdTypeId - DCM ad type ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).

174

DCM Advertiser (DCM Model)

STRING

dcmLastEventAdvertiser

ga:dcmLastEventAdvertiser - DCM advertiser name of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).

175

DCM Advertiser ID (DCM Model)

STRING

dcmLastEventAdvertiserId

ga:dcmLastEventAdvertiserId - DCM advertiser ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).

176

DCM Attribution Type (DCM Model)

STRING

dcmLastEventAttributionType

ga:dcmLastEventAttributionType - There are two possible values: ClickThrough and ViewThrough. If the last DCM event associated with the Google Analytics session was a click, then the value will be ClickThrough. If the last DCM event associated with the Google Analytics session was an ad impression, then the value will be ViewThrough (Analytics 360 only).

177

DCM Campaign (DCM Model)

STRING

dcmLastEventCampaign

ga:dcmLastEventCampaign - DCM campaign name of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).

178

DCM Campaign ID (DCM Model)

STRING

dcmLastEventCampaignId

ga:dcmLastEventCampaignId - DCM campaign ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).

179

DCM Creative ID (DCM Model)

STRING

dcmLastEventCreativeId

ga:dcmLastEventCreativeId - DCM creative ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).

180

DCM Creative (DCM Model)

STRING

dcmLastEventCreative

ga:dcmLastEventCreative - DCM creative name of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).

181

DCM Rendering ID (DCM Model)

STRING

dcmLastEventRenderingId

ga:dcmLastEventRenderingId - DCM rendering ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).

182

DCM Creative Type (DCM Model)

STRING

dcmLastEventCreativeType

ga:dcmLastEventCreativeType - DCM creative type name of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).

183

DCM Creative Type ID (DCM Model)

STRING

dcmLastEventCreativeTypeId

ga:dcmLastEventCreativeTypeId - DCM creative type ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).

184

DCM Creative Version (DCM Model)

STRING

dcmLastEventCreativeVersion

ga:dcmLastEventCreativeVersion - DCM creative version of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).

185

DCM Site (DCM Model)

STRING

dcmLastEventSite

ga:dcmLastEventSite - Site name where the DCM creative was shown and clicked on for the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).

186

DCM Site ID (DCM Model)

STRING

dcmLastEventSiteId

ga:dcmLastEventSiteId - DCM site ID where the DCM creative was shown and clicked on for the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).

187

DCM Placement (DCM Model)

STRING

dcmLastEventSitePlacement

ga:dcmLastEventSitePlacement - DCM site placement name of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).

188

DCM Placement ID (DCM Model)

STRING

dcmLastEventSitePlacementId

ga:dcmLastEventSitePlacementId - DCM site placement ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).

189

DCM Floodlight Configuration ID (DCM Model)

STRING

dcmLastEventSpotId

ga:dcmLastEventSpotId - DCM Floodlight configuration ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).

190

Landing Page Group XX

STRING

landingContentGroupXX

ga:landingContentGroupXX - Content group of users' landing pages.

191

Previous Page Group XX

STRING

previousContentGroupXX

ga:previousContentGroupXX - Refers to content group that was visited before another content group.

192

Page Group XX

STRING

contentGroupXX

ga:contentGroupXX - The content group on a property. A content group is a collection of content providing a logical structure that can be determined by tracking code or page title/URL regex match, or predefined rules.

193

Age

STRING

userAgeBracket

ga:userAgeBracket - Age bracket of users.

194

Age

STRING

visitorAgeBracket

ga:visitorAgeBracket - Age bracket of users.

195

Gender

STRING

userGender

ga:userGender - Gender of users.

196

Gender

STRING

visitorGender

ga:visitorGender - Gender of users.

197

Other Category

STRING

interestOtherCategory

ga:interestOtherCategory - Indicates that users are more likely to be interested in learning about the specified category, and more likely to be ready to purchase.

198

Affinity Category (reach)

STRING

interestAffinityCategory

ga:interestAffinityCategory - Indicates that users are more likely to be interested in learning about the specified category.

199

In-Market Segment

STRING

interestInMarketCategory

ga:interestInMarketCategory - Indicates that users are more likely to be ready to purchase products or services in the specified category.

200

Acquisition Campaign

STRING

acquisitionCampaign

ga:acquisitionCampaign - The campaign through which users were acquired, derived from users' first session.

201

Acquisition Medium

STRING

acquisitionMedium

ga:acquisitionMedium - The medium through which users were acquired, derived from users' first session.

202

Acquisition Source

STRING

acquisitionSource

ga:acquisitionSource - The source through which users were acquired, derived from users' first session.

203

Acquisition Source / Medium

STRING

acquisitionSourceMedium

ga:acquisitionSourceMedium - The combined value of ga:userAcquisitionSource and ga:acquisitionMedium.

204

Acquisition Channel

STRING

acquisitionTrafficChannel

ga:acquisitionTrafficChannel - Traffic channel through which users were acquired. It is extracted from users' first session. Traffic channel is computed based on the default channel grouping rules (at view level if available) at the time of user acquisition.

205

Browser Size

STRING

browserSize

ga:browserSize - The viewport size of users' browsers. A session-scoped dimension, browser size captures the initial dimensions of the viewport in pixels and is formatted as width x height, for example, 1920x960.

206

Campaign Code

STRING

campaignCode

ga:campaignCode - For manual campaign tracking, it is the value of the utm_id campaign tracking parameter.

207

Default Channel Grouping

STRING

channelGrouping

ga:channelGrouping - The Channel Group associated with an end user's session for this View (defined by the View's Channel Groupings).

208

Checkout Options

STRING

checkoutOptions

ga:checkoutOptions - User options specified during the checkout process, e.g., FedEx, DHL, UPS for delivery options; Visa, MasterCard, AmEx for payment options. This dimension should be used with ga:shoppingStage (Enhanced Ecommerce).

209

City ID

STRING

cityId

ga:cityId - Users' city ID, derived from their IP addresses or Geographical IDs. The city IDs are the same as the Criteria IDs found at https://developers.google.com/analytics/devguides/collection/protocol/v1/geoid .

210

Cohort

STRING

cohort

ga:cohort - Name of the cohort to which a user belongs. Depending on how cohorts are defined, a user can belong to multiple cohorts, similar to how a user can belong to multiple segments.

211

Day

STRING

cohortNthDay

ga:cohortNthDay - Day offset relative to the cohort definition date. For example, if a cohort is defined with the first visit date as 2015-09-01, then for the date 2015-09-04, ga:cohortNthDay will be 3.

212

Month

STRING

cohortNthMonth

ga:cohortNthMonth - Month offset relative to the cohort definition date. The semantics of this dimension differs based on whether lifetime value is requested or not. For a cohorts report not requesting lifetime value: This is the week offset from the cohort definition start date. For example, if cohort is defined as 2015-09-01 <= first session date <= 2015-09-30. Then, for 2015-09-01 <= date <= 2015-09-30, ga:cohortNthMonth = 0. 2015-10-01 <= date <= 2015-10-31, ga:cohortNthMonth = 2. and so on. For a cohorts request requesting lifetime value: ga:cohortNthMonth is calculated relative to the users acquisition date. It is not dependent on the cohort definition date. For example, if we define a cohort as 2015-10-01 <= first session date <= 2015-09-30. And a user was acquired on 2015-09-04. Then, for 2015-09-04 <= date <= 2015-10-04, ga:cohortNthMonth = 0 2015-10-04 <= date <= 2015-11-04, ga:cohortNthMonth = 1, and so on.

213

Week

STRING

cohortNthWeek

ga:cohortNthWeek - Week offset relative to the cohort definition date. The semantics of this dimension differs based on whether lifetime value is requested or not. For a cohorts report not requesting lifetime value: This is the week offset from the cohort definition start date. For example, if cohort is defined as 2015-09-01 <= first session date <= 2015-09-07. Then, for 2015-09-01 <= date <= 2015-09-07, ga:cohortNthWeek = 0. 2015-09-08 <= date <= 2015-09-14, ga:cohortNthWeek = 1. etc. For a cohorts request requesting lifetime value: ga:cohortNthWeek is calculated relative to the users acquisition date. It is not dependent on the cohort definition date. For example, if we define a cohort as 2015-09-01 <= first session date <= 2015-09-07. And a user was acquired on 2015-09-04. Then, for 2015-09-04 <= date<= 2015-09-10, ga:cohortNthWeek = 0 2015-09-11 <= date <= 2015-09-17, ga:cohortNthWeek = 1

214

Continent ID

STRING

continentId

ga:continentId - Users' continent ID, derived from users' IP addresses or Geographical IDs.

215

Correlation Model ID

STRING

correlationModelId

ga:correlationModelId - This dimension is deprecated and will be removed soon.

216

Country ISO Code

STRING

countryIsoCode

ga:countryIsoCode - Users' country's ISO code (in ISO-3166-1 alpha-2 format), derived from their IP addresses or Geographical IDs. For example, BR for Brazil, CA for Canada.

217

Data Source

STRING

dataSource

ga:dataSource - The data source of a hit. By default, hits sent from analytics.js are reported as "web" and hits sent from the mobile SDKs are reported as "app". These values can be overridden in the Measurement Protocol.

218

DBM Advertiser (GA Model)

STRING

dbmClickAdvertiser

ga:dbmClickAdvertiser - DBM advertiser name of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).

219

DBM Advertiser ID (GA Model)

STRING

dbmClickAdvertiserId

ga:dbmClickAdvertiserId - DBM advertiser ID of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).

220

DBM Creative ID (GA Model)

STRING

dbmClickCreativeId

ga:dbmClickCreativeId - DBM creative ID of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).

221

DBM Exchange (GA Model)

STRING

dbmClickExchange

ga:dbmClickExchange - DBM exchange name of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).

222

DBM Exchange ID (GA Model)

STRING

dbmClickExchangeId

ga:dbmClickExchangeId - DBM exchange ID of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).

223

DBM Insertion Order (GA Model)

STRING

dbmClickInsertionOrder

ga:dbmClickInsertionOrder - DBM insertion order name of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).

224

DBM Insertion Order ID (GA Model)

STRING

dbmClickInsertionOrderId

ga:dbmClickInsertionOrderId - DBM insertion order ID of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).

225

DBM Line Item NAME (GA Model)

STRING

dbmClickLineItem

ga:dbmClickLineItem - DBM line item name of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).

226

DBM Line Item ID (GA Model)

STRING

dbmClickLineItemId

ga:dbmClickLineItemId - DBM line item ID of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).

227

DBM Site (GA Model)

STRING

dbmClickSite

ga:dbmClickSite - DBM site name where the DBM creative was shown and clicked on for the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).

228

DBM Site ID (GA Model)

STRING

dbmClickSiteId

ga:dbmClickSiteId - DBM site ID where the DBM creative was shown and clicked on for the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).

229

DBM Advertiser (DCM Model)

STRING

dbmLastEventAdvertiser

ga:dbmLastEventAdvertiser - DBM advertiser name of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).

230

DBM Advertiser ID (DCM Model)

STRING

dbmLastEventAdvertiserId

ga:dbmLastEventAdvertiserId - DBM advertiser ID of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).

231

DBM Creative ID (DCM Model)

STRING

dbmLastEventCreativeId

ga:dbmLastEventCreativeId - DBM creative ID of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).

232

DBM Exchange (DCM Model)

STRING

dbmLastEventExchange

ga:dbmLastEventExchange - DBM exchange name of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).

233

DBM Exchange ID (DCM Model)

STRING

dbmLastEventExchangeId

ga:dbmLastEventExchangeId - DBM exchange ID of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).

234

DBM Insertion Order (DCM Model)

STRING

dbmLastEventInsertionOrder

ga:dbmLastEventInsertionOrder - DBM insertion order name of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).

235

DBM Insertion Order ID (DCM Model)

STRING

dbmLastEventInsertionOrderId

ga:dbmLastEventInsertionOrderId - DBM insertion order ID of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).

236

DBM Line Item (DCM Model)

STRING

dbmLastEventLineItem

ga:dbmLastEventLineItem - DBM line item name of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).

237

DBM Line Item ID (DCM Model)

STRING

dbmLastEventLineItemId

ga:dbmLastEventLineItemId - DBM line item ID of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).

238

DBM Site (DCM Model)

STRING

dbmLastEventSite

ga:dbmLastEventSite - DBM site name where the DBM creative was shown and clicked on for the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).

239

DBM Site ID (DCM Model)

STRING

dbmLastEventSiteId

ga:dbmLastEventSiteId - DBM site ID where the DBM creative was shown and clicked on for the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).

240

DS Ad Group

STRING

dsAdGroup

ga:dsAdGroup - DS Ad Group (Analytics 360 only, requires integration with DS).

241

DS Ad Group ID

STRING

dsAdGroupId

ga:dsAdGroupId - DS Ad Group ID (Analytics 360 only, requires integration with DS).

242

DS Advertiser

STRING

dsAdvertiser

ga:dsAdvertiser - DS Advertiser (Analytics 360 only, requires integration with DS).

243

DS Advertiser ID

STRING

dsAdvertiserId

ga:dsAdvertiserId - DS Advertiser ID (Analytics 360 only, requires integration with DS).

244

DS Agency

STRING

dsAgency

ga:dsAgency - DS Agency (Analytics 360 only, requires integration with DS).

245

DS Agency ID

STRING

dsAgencyId

ga:dsAgencyId - DS Agency ID (Analytics 360 only, requires integration with DS).

246

DS Campaign

STRING

dsCampaign

ga:dsCampaign - DS Campaign (Analytics 360 only, requires integration with DS).

247

DS Campaign ID

STRING

dsCampaignId

ga:dsCampaignId - DS Campaign ID (Analytics 360 only, requires integration with DS).

248

DS Engine Account

STRING

dsEngineAccount

ga:dsEngineAccount - DS Engine Account (Analytics 360 only, requires integration with DS).

249

DS Engine Account ID

STRING

dsEngineAccountId

ga:dsEngineAccountId - DS Engine Account ID (Analytics 360 only, requires integration with DS).

250

DS Keyword

STRING

dsKeyword

ga:dsKeyword - DS Keyword (Analytics 360 only, requires integration with DS).

251

DS Keyword ID

STRING

dsKeywordId

ga:dsKeywordId - DS Keyword ID (Analytics 360 only, requires integration with DS).

252

Internal Promotion Creative

STRING

internalPromotionCreative

ga:internalPromotionCreative - The creative content designed for a promotion (Enhanced Ecommerce).

253

Internal Promotion ID

STRING

internalPromotionId

ga:internalPromotionId - The ID of the promotion (Enhanced Ecommerce).

254

Internal Promotion Name

STRING

internalPromotionName

ga:internalPromotionName - The name of the promotion (Enhanced Ecommerce).

255

Internal Promotion Position

STRING

internalPromotionPosition

ga:internalPromotionPosition - The position of the promotion on the web page or application screen (Enhanced Ecommerce).

256

TrueView Video Ad

STRING

isTrueViewVideoAd

ga:isTrueViewVideoAd - A boolean, Yes or No, indicating whether the ad is an AdWords TrueView video ad.

257

Metro Id

STRING

metroId

ga:metroId - The three digit Designated Market Area (DMA) code from where traffic arrived, derived from users' IP addresses or Geographical IDs.

258

Hour Index

STRING

nthHour

ga:nthHour - The index for each hour in the specified date range. The index for the first hour of the first day (i.e., start-date) in the date range is 0, for the next hour 1, and so on.

259

Order Coupon Code

STRING

orderCouponCode

ga:orderCouponCode - Code for the order-level coupon (Enhanced Ecommerce).

260

Product Brand

STRING

productBrand

ga:productBrand - The brand name under which the product is sold (Enhanced Ecommerce).

261

Product Category (Enhanced Ecommerce)

STRING

productCategoryHierarchy

ga:productCategoryHierarchy - The hierarchical category in which the product is classified (Enhanced Ecommerce).

262

Product Category Level XX

STRING

productCategoryLevelXX

ga:productCategoryLevelXX - Level (1-5) in the product category hierarchy, starting from the top (Enhanced Ecommerce).

263

Product Coupon Code

STRING

productCouponCode

ga:productCouponCode - Code for the product-level coupon (Enhanced Ecommerce).

264

Product List Name

STRING

productListName

ga:productListName - The name of the product list in which the product appears (Enhanced Ecommerce).

265

Product List Position

STRING

productListPosition

ga:productListPosition - The position of the product in the product list (Enhanced Ecommerce).

266

Product Variant

STRING

productVariant

ga:productVariant - The specific variation of a product, e.g., XS, S, M, L for size; or Red, Blue, Green, Black for color (Enhanced Ecommerce).

267

Queried Product ID

STRING

queryProductId

ga:queryProductId - This dimensions is deprecated and will be removed soon.

268

Queried Product Name

STRING

queryProductName

ga:queryProductName - This dimension is deprecated and will be removed soon.

269

Queried Product Variation

STRING

queryProductVariation

ga:queryProductVariation - This dimension is deprecated and will be removed soon.

270

Region ID

STRING

regionId

ga:regionId - Users' region ID, derived from their IP addresses or Geographical IDs. In U.S., a region is a state, New York, for example. The region IDs are the same as the Criteria IDs listed at https://developers.google.com/analytics/devguides/collection/protocol/v1/geoid .

271

Region ISO Code

STRING

regionIsoCode

ga:regionIsoCode - Users' region ISO code in ISO-3166-2 format, derived from their IP addresses or Geographical IDs.

272

Related Product ID

STRING

relatedProductId

ga:relatedProductId - This dimension is deprecated and will be removed soon.

273

Related Product Name

STRING

relatedProductName

ga:relatedProductName - This dimension is deprecated and will be removed soon.

274

Related Product Variation

STRING

relatedProductVariation

ga:relatedProductVariation - This dimension is deprecated and will be removed soon.

275

Shopping Stage

STRING

shoppingStage

ga:shoppingStage - Various stages of the shopping experience that users completed in a session, e.g., PRODUCT_VIEW, ADD_TO_CART, CHECKOUT, etc. (Enhanced Ecommerce).

276

Sub Continent Code

STRING

subContinentCode

ga:subContinentCode - Users' sub-continent code in UN M.49 format, derived from their IP addresses or Geographical IDs. For example, 061 for Polynesia, 154 for Northern Europe.

277

Custom Dimension 1

STRING

dimension1

ga:dimension1 - The value of the requested custom dimension, where XX refers to the number or index of the custom dimension.

278

Custom Dimension 2

STRING

dimension2

ga:dimension2 - The value of the requested custom dimension, where XX refers to the number or index of the custom dimension.

279

Custom Dimension 3

STRING

dimension3

ga:dimension3 - The value of the requested custom dimension, where XX refers to the number or index of the custom dimension.

280

Custom Dimension 4

STRING

dimension4

ga:dimension4 - The value of the requested custom dimension, where XX refers to the number or index of the custom dimension.

281

Custom Dimension 5

STRING

dimension5

ga:dimension5 - The value of the requested custom dimension, where XX refers to the number or index of the custom dimension.

282

Custom Dimension 6

STRING

dimension6

ga:dimension6 - The value of the requested custom dimension, where XX refers to the number or index of the custom dimension.

283

Custom Dimension 7

STRING

dimension7

ga:dimension7 - The value of the requested custom dimension, where XX refers to the number or index of the custom dimension.

284

Custom Dimension 8

STRING

dimension8

ga:dimension8 - The value of the requested custom dimension, where XX refers to the number or index of the custom dimension.

285

Custom Dimension 9

STRING

dimension9

ga:dimension9 - The value of the requested custom dimension, where XX refers to the number or index of the custom dimension.

286

Custom Dimension 10

STRING

dimension10

ga:dimension10 - The value of the requested custom dimension, where XX refers to the number or index of the custom dimension.

287

Custom Dimension 11

STRING

dimension11

ga:dimension11 - The value of the requested custom dimension, where XX refers to the number or index of the custom dimension.

288

Custom Dimension 12

STRING

dimension12

ga:dimension12 - The value of the requested custom dimension, where XX refers to the number or index of the custom dimension.

289

Custom Dimension 13

STRING

dimension13

ga:dimension13 - The value of the requested custom dimension, where XX refers to the number or index of the custom dimension.

290

Custom Dimension 14

STRING

dimension14

ga:dimension14 - The value of the requested custom dimension, where XX refers to the number or index of the custom dimension.

291

Custom Dimension 15

STRING

dimension15

ga:dimension15 - The value of the requested custom dimension, where XX refers to the number or index of the custom dimension.

292

Custom Dimension 16

STRING

dimension16

ga:dimension16 - The value of the requested custom dimension, where XX refers to the number or index of the custom dimension.

293

Custom Dimension 17

STRING

dimension17

ga:dimension17 - The value of the requested custom dimension, where XX refers to the number or index of the custom dimension.

294

Custom Dimension 18

STRING

dimension18

ga:dimension18 - The value of the requested custom dimension, where XX refers to the number or index of the custom dimension.

295

Custom Dimension 19

STRING

dimension19

ga:dimension19 - The value of the requested custom dimension, where XX refers to the number or index of the custom dimension.

296

Custom Dimension 20

STRING

dimension20

ga:dimension20 - The value of the requested custom dimension, where XX refers to the number or index of the custom dimension.

297

Custom Variable (Key 1)

STRING

customVarName1

ga:customVarName1 - The name for the requested custom variable.

298

Custom Variable (Key 2)

STRING

customVarName2

ga:customVarName2 - The name for the requested custom variable.

299

Custom Variable (Key 3)

STRING

customVarName3

ga:customVarName3 - The name for the requested custom variable.

300

Custom Variable (Key 4)

STRING

customVarName4

ga:customVarName4 - The name for the requested custom variable.

301

Custom Variable (Key 5)

STRING

customVarName5

ga:customVarName5 - The name for the requested custom variable.

302

Custom Variable (Key 6)

STRING

customVarName6

ga:customVarName6 - The name for the requested custom variable.

303

Custom Variable (Key 7)

STRING

customVarName7

ga:customVarName7 - The name for the requested custom variable.

304

Custom Variable (Key 8)

STRING

customVarName8

ga:customVarName8 - The name for the requested custom variable.

305

Custom Variable (Key 9)

STRING

customVarName9

ga:customVarName9 - The name for the requested custom variable.

306

Custom Variable (Key 10)

STRING

customVarName10

ga:customVarName10 - The name for the requested custom variable.

307

Custom Variable (Key 11)

STRING

customVarName11

ga:customVarName11 - The name for the requested custom variable.

308

Custom Variable (Key 12)

STRING

customVarName12

ga:customVarName12 - The name for the requested custom variable.

309

Custom Variable (Key 13)

STRING

customVarName13

ga:customVarName13 - The name for the requested custom variable.

310

Custom Variable (Key 14)

STRING

customVarName14

ga:customVarName14 - The name for the requested custom variable.

311

Custom Variable (Key 15)

STRING

customVarName15

ga:customVarName15 - The name for the requested custom variable.

312

Custom Variable (Key 16)

STRING

customVarName16

ga:customVarName16 - The name for the requested custom variable.

313

Custom Variable (Key 17)

STRING

customVarName17

ga:customVarName17 - The name for the requested custom variable.

314

Custom Variable (Key 18)

STRING

customVarName18

ga:customVarName18 - The name for the requested custom variable.

315

Custom Variable (Key 19)

STRING

customVarName19

ga:customVarName19 - The name for the requested custom variable.

316

Custom Variable (Key 20)

STRING

customVarName20

ga:customVarName20 - The name for the requested custom variable.

317

Custom Variable (Value 1)

STRING

customVarValue1

ga:customVarValue1 - The value for the requested custom variable.

318

Custom Variable (Value 2)

STRING

customVarValue2

ga:customVarValue2 - The value for the requested custom variable.

319

Custom Variable (Value 3)

STRING

customVarValue3

ga:customVarValue3 - The value for the requested custom variable.

320

Custom Variable (Value 4)

STRING

customVarValue4

ga:customVarValue4 - The value for the requested custom variable.

321

Custom Variable (Value 5)

STRING

customVarValue5

ga:customVarValue5 - The value for the requested custom variable.

322

Custom Variable (Value 6)

STRING

customVarValue6

ga:customVarValue6 - The value for the requested custom variable.

323

Custom Variable (Value 7)

STRING

customVarValue7

ga:customVarValue7 - The value for the requested custom variable.

324

Custom Variable (Value 8)

STRING

customVarValue8

ga:customVarValue8 - The value for the requested custom variable.

325

Custom Variable (Value 9)

STRING

customVarValue9

ga:customVarValue9 - The value for the requested custom variable.

326

Custom Variable (Value 10)

STRING

customVarValue10

ga:customVarValue10 - The value for the requested custom variable.

327

Custom Variable (Value 11)

STRING

customVarValue11

ga:customVarValue11 - The value for the requested custom variable.

328

Custom Variable (Value 12)

STRING

customVarValue12

ga:customVarValue12 - The value for the requested custom variable.

329

Custom Variable (Value 13)

STRING

customVarValue13

ga:customVarValue13 - The value for the requested custom variable.

330

Custom Variable (Value 14)

STRING

customVarValue14

ga:customVarValue14 - The value for the requested custom variable.

331

Custom Variable (Value 15)

STRING

customVarValue15

ga:customVarValue15 - The value for the requested custom variable.

332

Custom Variable (Value 16)

STRING

customVarValue16

ga:customVarValue16 - The value for the requested custom variable.

333

Custom Variable (Value 17)

STRING

customVarValue17

ga:customVarValue17 - The value for the requested custom variable.

334

Custom Variable (Value 18)

STRING

customVarValue18

ga:customVarValue18 - The value for the requested custom variable.

335

Custom Variable (Value 19)

STRING

customVarValue19

ga:customVarValue19 - The value for the requested custom variable.

336

Custom Variable (Value 20)

STRING

customVarValue20

ga:customVarValue20 - The value for the requested custom variable.

337

Landing Page Group 1

STRING

landingContentGroup1

ga:landingContentGroup1 - Content group of users' landing pages.

338

Landing Page Group 2

STRING

landingContentGroup2

ga:landingContentGroup2 - Content group of users' landing pages.

339

Landing Page Group 3

STRING

landingContentGroup3

ga:landingContentGroup3 - Content group of users' landing pages.

340

Landing Page Group 4

STRING

landingContentGroup4

ga:landingContentGroup4 - Content group of users' landing pages.

341

Landing Page Group 5

STRING

landingContentGroup5

ga:landingContentGroup5 - Content group of users' landing pages.

342

Landing Page Group 6

STRING

landingContentGroup6

ga:landingContentGroup6 - Content group of users' landing pages.

343

Landing Page Group 7

STRING

landingContentGroup7

ga:landingContentGroup7 - Content group of users' landing pages.

344

Landing Page Group 8

STRING

landingContentGroup8

ga:landingContentGroup8 - Content group of users' landing pages.

345

Landing Page Group 9

STRING

landingContentGroup9

ga:landingContentGroup9 - Content group of users' landing pages.

346

Landing Page Group 10

STRING

landingContentGroup10

ga:landingContentGroup10 - Content group of users' landing pages.

347

Landing Page Group 11

STRING

landingContentGroup11

ga:landingContentGroup11 - Content group of users' landing pages.

348

Landing Page Group 12

STRING

landingContentGroup12

ga:landingContentGroup12 - Content group of users' landing pages.

349

Landing Page Group 13

STRING

landingContentGroup13

ga:landingContentGroup13 - Content group of users' landing pages.

350

Landing Page Group 14

STRING

landingContentGroup14

ga:landingContentGroup14 - Content group of users' landing pages.

351

Landing Page Group 15

STRING

landingContentGroup15

ga:landingContentGroup15 - Content group of users' landing pages.

352

Landing Page Group 16

STRING

landingContentGroup16

ga:landingContentGroup16 - Content group of users' landing pages.

353

Landing Page Group 17

STRING

landingContentGroup17

ga:landingContentGroup17 - Content group of users' landing pages.

354

Landing Page Group 18

STRING

landingContentGroup18

ga:landingContentGroup18 - Content group of users' landing pages.

355

Landing Page Group 19

STRING

landingContentGroup19

ga:landingContentGroup19 - Content group of users' landing pages.

356

Landing Page Group 20

STRING

landingContentGroup20

ga:landingContentGroup20 - Content group of users' landing pages.

357

Previous Page Group 1

STRING

previousContentGroup1

ga:previousContentGroup1 - Refers to content group that was visited before another content group.

358

Previous Page Group 2

STRING

previousContentGroup2

ga:previousContentGroup2 - Refers to content group that was visited before another content group.

359

Previous Page Group 3

STRING

previousContentGroup3

ga:previousContentGroup3 - Refers to content group that was visited before another content group.

360

Previous Page Group 4

STRING

previousContentGroup4

ga:previousContentGroup4 - Refers to content group that was visited before another content group.

361

Previous Page Group 5

STRING

previousContentGroup5

ga:previousContentGroup5 - Refers to content group that was visited before another content group.

362

Previous Page Group 6

STRING

previousContentGroup6

ga:previousContentGroup6 - Refers to content group that was visited before another content group.

363

Previous Page Group 7

STRING

previousContentGroup7

ga:previousContentGroup7 - Refers to content group that was visited before another content group.

364

Previous Page Group 8

STRING

previousContentGroup8

ga:previousContentGroup8 - Refers to content group that was visited before another content group.

365

Previous Page Group 9

STRING

previousContentGroup9

ga:previousContentGroup9 - Refers to content group that was visited before another content group.

366

Previous Page Group 10

STRING

previousContentGroup10

ga:previousContentGroup10 - Refers to content group that was visited before another content group.

367

Previous Page Group 11

STRING

previousContentGroup11

ga:previousContentGroup11 - Refers to content group that was visited before another content group.

368

Previous Page Group 12

STRING

previousContentGroup12

ga:previousContentGroup12 - Refers to content group that was visited before another content group.

369

Previous Page Group 13

STRING

previousContentGroup13

ga:previousContentGroup13 - Refers to content group that was visited before another content group.

370

Previous Page Group 14

STRING

previousContentGroup14

ga:previousContentGroup14 - Refers to content group that was visited before another content group.

371

Previous Page Group 15

STRING

previousContentGroup15

ga:previousContentGroup15 - Refers to content group that was visited before another content group.

372

Previous Page Group 16

STRING

previousContentGroup16

ga:previousContentGroup16 - Refers to content group that was visited before another content group.

373

Previous Page Group 17

STRING

previousContentGroup17

ga:previousContentGroup17 - Refers to content group that was visited before another content group.

374

Previous Page Group 18

STRING

previousContentGroup18

ga:previousContentGroup18 - Refers to content group that was visited before another content group.

375

Previous Page Group 19

STRING

previousContentGroup19

ga:previousContentGroup19 - Refers to content group that was visited before another content group.

376

Previous Page Group 20

STRING

previousContentGroup20

ga:previousContentGroup20 - Refers to content group that was visited before another content group.

377

Page Group 1

STRING

contentGroup1

ga:contentGroup1 - The content group on a property. A content group is a collection of content providing a logical structure that can be determined by tracking code or page title/URL regex match, or predefined rules.

378

Page Group 2

STRING

contentGroup2

ga:contentGroup2 - The content group on a property. A content group is a collection of content providing a logical structure that can be determined by tracking code or page title/URL regex match, or predefined rules.

379

Page Group 3

STRING

contentGroup3

ga:contentGroup3 - The content group on a property. A content group is a collection of content providing a logical structure that can be determined by tracking code or page title/URL regex match, or predefined rules.

380

Page Group 4

STRING

contentGroup4

ga:contentGroup4 - The content group on a property. A content group is a collection of content providing a logical structure that can be determined by tracking code or page title/URL regex match, or predefined rules.

381

Page Group 5

STRING

contentGroup5

ga:contentGroup5 - The content group on a property. A content group is a collection of content providing a logical structure that can be determined by tracking code or page title/URL regex match, or predefined rules.

382

Page Group 6

STRING

contentGroup6

ga:contentGroup6 - The content group on a property. A content group is a collection of content providing a logical structure that can be determined by tracking code or page title/URL regex match, or predefined rules.

383

Page Group 7

STRING

contentGroup7

ga:contentGroup7 - The content group on a property. A content group is a collection of content providing a logical structure that can be determined by tracking code or page title/URL regex match, or predefined rules.

384

Page Group 8

STRING

contentGroup8

ga:contentGroup8 - The content group on a property. A content group is a collection of content providing a logical structure that can be determined by tracking code or page title/URL regex match, or predefined rules.

385

Page Group 9

STRING

contentGroup9

ga:contentGroup9 - The content group on a property. A content group is a collection of content providing a logical structure that can be determined by tracking code or page title/URL regex match, or predefined rules.

386

Page Group 10

STRING

contentGroup10

ga:contentGroup10 - The content group on a property. A content group is a collection of content providing a logical structure that can be determined by tracking code or page title/URL regex match, or predefined rules.

387

Page Group 11

STRING

contentGroup11

ga:contentGroup11 - The content group on a property. A content group is a collection of content providing a logical structure that can be determined by tracking code or page title/URL regex match, or predefined rules.

388

Page Group 12

STRING

contentGroup12

ga:contentGroup12 - The content group on a property. A content group is a collection of content providing a logical structure that can be determined by tracking code or page title/URL regex match, or predefined rules.

389

Page Group 13

STRING

contentGroup13

ga:contentGroup13 - The content group on a property. A content group is a collection of content providing a logical structure that can be determined by tracking code or page title/URL regex match, or predefined rules.

390

Page Group 14

STRING

contentGroup14

ga:contentGroup14 - The content group on a property. A content group is a collection of content providing a logical structure that can be determined by tracking code or page title/URL regex match, or predefined rules.

391

Page Group 15

STRING

contentGroup15

ga:contentGroup15 - The content group on a property. A content group is a collection of content providing a logical structure that can be determined by tracking code or page title/URL regex match, or predefined rules.

392

Page Group 16

STRING

contentGroup16

ga:contentGroup16 - The content group on a property. A content group is a collection of content providing a logical structure that can be determined by tracking code or page title/URL regex match, or predefined rules.

393

Page Group 17

STRING

contentGroup17

ga:contentGroup17 - The content group on a property. A content group is a collection of content providing a logical structure that can be determined by tracking code or page title/URL regex match, or predefined rules.

394

Page Group 18

STRING

contentGroup18

ga:contentGroup18 - The content group on a property. A content group is a collection of content providing a logical structure that can be determined by tracking code or page title/URL regex match, or predefined rules.

395

Page Group 19

STRING

contentGroup19

ga:contentGroup19 - The content group on a property. A content group is a collection of content providing a logical structure that can be determined by tracking code or page title/URL regex match, or predefined rules.

396

Page Group 20

STRING

contentGroup20

ga:contentGroup20 - The content group on a property. A content group is a collection of content providing a logical structure that can be determined by tracking code or page title/URL regex match, or predefined rules.

397

Product Category Level 1

STRING

productCategoryLevel1

ga:productCategoryLevel1 - Level (1-5) in the product category hierarchy, starting from the top (Enhanced Ecommerce).

398

Product Category Level 2

STRING

productCategoryLevel2

ga:productCategoryLevel2 - Level (1-5) in the product category hierarchy, starting from the top (Enhanced Ecommerce).

399

Product Category Level 3

STRING

productCategoryLevel3

ga:productCategoryLevel3 - Level (1-5) in the product category hierarchy, starting from the top (Enhanced Ecommerce).

400

Product Category Level 4

STRING

productCategoryLevel4

ga:productCategoryLevel4 - Level (1-5) in the product category hierarchy, starting from the top (Enhanced Ecommerce).

401

Product Category Level 5

STRING

productCategoryLevel5

ga:productCategoryLevel5 - Level (1-5) in the product category hierarchy, starting from the top (Enhanced Ecommerce).

402

Product Category Level 6

STRING

productCategoryLevel6

ga:productCategoryLevel6 - Level (1-5) in the product category hierarchy, starting from the top (Enhanced Ecommerce).

403

Product Category Level 7

STRING

productCategoryLevel7

ga:productCategoryLevel7 - Level (1-5) in the product category hierarchy, starting from the top (Enhanced Ecommerce).

404

Product Category Level 8

STRING

productCategoryLevel8

ga:productCategoryLevel8 - Level (1-5) in the product category hierarchy, starting from the top (Enhanced Ecommerce).

405

Product Category Level 9

STRING

productCategoryLevel9

ga:productCategoryLevel9 - Level (1-5) in the product category hierarchy, starting from the top (Enhanced Ecommerce).

406

Product Category Level 10

STRING

productCategoryLevel10

ga:productCategoryLevel10 - Level (1-5) in the product category hierarchy, starting from the top (Enhanced Ecommerce).

407

Product Category Level 11

STRING

productCategoryLevel11

ga:productCategoryLevel11 - Level (1-5) in the product category hierarchy, starting from the top (Enhanced Ecommerce).

408

Product Category Level 12

STRING

productCategoryLevel12

ga:productCategoryLevel12 - Level (1-5) in the product category hierarchy, starting from the top (Enhanced Ecommerce).

409

Product Category Level 13

STRING

productCategoryLevel13

ga:productCategoryLevel13 - Level (1-5) in the product category hierarchy, starting from the top (Enhanced Ecommerce).

410

Product Category Level 14

STRING

productCategoryLevel14

ga:productCategoryLevel14 - Level (1-5) in the product category hierarchy, starting from the top (Enhanced Ecommerce).

411

Product Category Level 15

STRING

productCategoryLevel15

ga:productCategoryLevel15 - Level (1-5) in the product category hierarchy, starting from the top (Enhanced Ecommerce).

412

Product Category Level 16

STRING

productCategoryLevel16

ga:productCategoryLevel16 - Level (1-5) in the product category hierarchy, starting from the top (Enhanced Ecommerce).

413

Product Category Level 17

STRING

productCategoryLevel17

ga:productCategoryLevel17 - Level (1-5) in the product category hierarchy, starting from the top (Enhanced Ecommerce).

414

Product Category Level 18

STRING

productCategoryLevel18

ga:productCategoryLevel18 - Level (1-5) in the product category hierarchy, starting from the top (Enhanced Ecommerce).

415

Product Category Level 19

STRING

productCategoryLevel19

ga:productCategoryLevel19 - Level (1-5) in the product category hierarchy, starting from the top (Enhanced Ecommerce).

416

Product Category Level 20

STRING

productCategoryLevel20

ga:productCategoryLevel20 - Level (1-5) in the product category hierarchy, starting from the top (Enhanced Ecommerce).

1

Users

INTEGER

users

ga:users - The total number of users for the requested time period.

2

Users

INTEGER

visitors

ga:visitors - The total number of users for the requested time period.

3

New Users

INTEGER

newUsers

ga:newUsers - The number of sessions marked as a user's first sessions.

4

New Users

INTEGER

newVisits

ga:newVisits - The number of sessions marked as a user's first sessions.

5

% New Sessions

PERCENT

percentNewSessions

ga:percentNewSessions - The percentage of sessions by users who had never visited the property before.

6

% New Sessions

PERCENT

percentNewVisits

ga:percentNewVisits - The percentage of sessions by users who had never visited the property before.

7

1 Day Active Users

INTEGER

1dayUsers

ga:1dayUsers - Total number of 1-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 1-day period ending on the given date.

8

7 Day Active Users

INTEGER

7dayUsers

ga:7dayUsers - Total number of 7-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 7-day period ending on the given date.

9

14 Day Active Users

INTEGER

14dayUsers

ga:14dayUsers - Total number of 14-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 14-day period ending on the given date.

10

30 Day Active Users

INTEGER

30dayUsers

ga:30dayUsers - Total number of 30-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 30-day period ending on the given date.

11

Sessions

INTEGER

sessions

ga:sessions - The total number of sessions.

12

Sessions

INTEGER

visits

ga:visits - The total number of sessions.

13

Bounces

INTEGER

bounces

ga:bounces - The total number of single page (or single interaction hit) sessions for the property.

14

Bounce Rate

PERCENT

bounceRate

ga:bounceRate - The percentage of single-page session (i.e., session in which the person left the property from the first page).

15

Bounce Rate

PERCENT

visitBounceRate

ga:visitBounceRate - The percentage of single-page session (i.e., session in which the person left the property from the first page).

16

Session Duration

TIME

sessionDuration

ga:sessionDuration - Total duration (in seconds) of users' sessions.

17

Avg. Session Duration

TIME

avgSessionDuration

ga:avgSessionDuration - The average duration (in seconds) of users' sessions.

18

Organic Searches

INTEGER

organicSearches

ga:organicSearches - The number of organic searches happened in a session. This metric is search engine agnostic.

19

Impressions

INTEGER

impressions

ga:impressions - Total number of campaign impressions.

20

Clicks

INTEGER

adClicks

ga:adClicks - Total number of times users have clicked on an ad to reach the property.

21

Cost

CURRENCY

adCost

ga:adCost - Derived cost for the advertising campaign. Its currency is the one you set in the AdWords account.

22

CPM

CURRENCY

CPM

ga:CPM - Cost per thousand impressions.

23

CPC

CURRENCY

CPC

ga:CPC - Cost to advertiser per click.

24

CTR

PERCENT

CTR

ga:CTR - Click-through-rate for the ad. This is equal to the number of clicks divided by the number of impressions for the ad (e.g., how many times users clicked on one of the ads where that ad appeared).

25

Cost per Transaction

CURRENCY

costPerTransaction

ga:costPerTransaction - The cost per transaction for the property.

26

Cost per Goal Conversion

CURRENCY

costPerGoalConversion

ga:costPerGoalConversion - The cost per goal conversion for the property.

27

Cost per Conversion

CURRENCY

costPerConversion

ga:costPerConversion - The cost per conversion (including ecommerce and goal conversions) for the property.

28

RPC

CURRENCY

RPC

ga:RPC - RPC or revenue-per-click, the average revenue (from ecommerce sales and/or goal value) you received for each click on one of the search ads.

29

ROI

PERCENT

ROI

ga:ROI - This metric is deprecated and will be removed soon. Please use ga:ROAS instead.

30

Margin

PERCENT

margin

ga:margin - This metric is deprecated and will be removed soon. Please use ga:ROAS instead.

31

ROAS

PERCENT

ROAS

ga:ROAS - Return On Ad Spend (ROAS) is the total transaction revenue and goal value divided by derived advertising cost.

32

Goal XX Starts

INTEGER

goalXXStarts

ga:goalXXStarts - The total number of starts for the requested goal number.

33

Goal Starts

INTEGER

goalStartsAll

ga:goalStartsAll - Total number of starts for all goals defined in the profile.

34

Goal XX Completions

INTEGER

goalXXCompletions

ga:goalXXCompletions - The total number of completions for the requested goal number.

35

Goal Completions

INTEGER

goalCompletionsAll

ga:goalCompletionsAll - Total number of completions for all goals defined in the profile.

36

Goal XX Value

CURRENCY

goalXXValue

ga:goalXXValue - The total numeric value for the requested goal number.

37

Goal Value

CURRENCY

goalValueAll

ga:goalValueAll - Total numeric value for all goals defined in the profile.

38

Per Session Goal Value

CURRENCY

goalValuePerSession

ga:goalValuePerSession - The average goal value of a session.

39

Per Session Goal Value

CURRENCY

goalValuePerVisit

ga:goalValuePerVisit - The average goal value of a session.

40

Goal XX Conversion Rate

PERCENT

goalXXConversionRate

ga:goalXXConversionRate - Percentage of sessions resulting in a conversion to the requested goal number.

41

Goal Conversion Rate

PERCENT

goalConversionRateAll

ga:goalConversionRateAll - The percentage of sessions which resulted in a conversion to at least one of the goals.

42

Goal XX Abandoned Funnels

INTEGER

goalXXAbandons

ga:goalXXAbandons - The number of times users started conversion activity on the requested goal number without actually completing it.

43

Abandoned Funnels

INTEGER

goalAbandonsAll

ga:goalAbandonsAll - The overall number of times users started goals without actually completing them.

44

Goal XX Abandonment Rate

PERCENT

goalXXAbandonRate

ga:goalXXAbandonRate - The rate at which the requested goal number was abandoned.

45

Total Abandonment Rate

PERCENT

goalAbandonRateAll

ga:goalAbandonRateAll - Goal abandonment rate.

46

Page Value

CURRENCY

pageValue

ga:pageValue - The average value of this page or set of pages, which is equal to (ga:transactionRevenue + ga:goalValueAll) / ga:uniquePageviews.

47

Entrances

INTEGER

entrances

ga:entrances - The number of entrances to the property measured as the first pageview in a session, typically used with landingPagePath.

48

Entrances / Pageviews

PERCENT

entranceRate

ga:entranceRate - The percentage of pageviews in which this page was the entrance.

49

Pageviews

INTEGER

pageviews

ga:pageviews - The total number of pageviews for the property.

50

Pages / Session

FLOAT

pageviewsPerSession

ga:pageviewsPerSession - The average number of pages viewed during a session, including repeated views of a single page.

51

Pages / Session

FLOAT

pageviewsPerVisit

ga:pageviewsPerVisit - The average number of pages viewed during a session, including repeated views of a single page.

52

Unique Views XX

INTEGER

contentGroupUniqueViewsXX

ga:contentGroupUniqueViewsXX - The number of unique content group views. Content group views in different sessions are counted as unique content group views. Both the pagePath and pageTitle are used to determine content group view uniqueness.

53

Unique Pageviews

INTEGER

uniquePageviews

ga:uniquePageviews - Unique Pageviews is the number of sessions during which the specified page was viewed at least once. A unique pageview is counted for each page URL + page title combination.

54

Time on Page

TIME

timeOnPage

ga:timeOnPage - Time (in seconds) users spent on a particular page, calculated by subtracting the initial view time for a particular page from the initial view time for a subsequent page. This metric does not apply to exit pages of the property.

55

Avg. Time on Page

TIME

avgTimeOnPage

ga:avgTimeOnPage - The average time users spent viewing this page or a set of pages.

56

Exits

INTEGER

exits

ga:exits - The number of exits from the property.

57

% Exit

PERCENT

exitRate

ga:exitRate - The percentage of exits from the property that occurred out of the total pageviews.

58

Results Pageviews

INTEGER

searchResultViews

ga:searchResultViews - The number of times a search result page was viewed.

59

Total Unique Searches

INTEGER

searchUniques

ga:searchUniques - Total number of unique keywords from internal searches within a session. For example, if "shoes" was searched for 3 times in a session, it would be counted only once.

60

Results Pageviews / Search

FLOAT

avgSearchResultViews

ga:avgSearchResultViews - The average number of times people viewed a page as a result of a search.

61

Sessions with Search

INTEGER

searchSessions

ga:searchSessions - The total number of sessions that included an internal search.

62

Sessions with Search

INTEGER

searchVisits

ga:searchVisits - The total number of sessions that included an internal search.

63

% Sessions with Search

PERCENT

percentSessionsWithSearch

ga:percentSessionsWithSearch - The percentage of sessions with search.

64

% Sessions with Search

PERCENT

percentVisitsWithSearch

ga:percentVisitsWithSearch - The percentage of sessions with search.

65

Search Depth

INTEGER

searchDepth

ga:searchDepth - The total number of subsequent page views made after a use of the site's internal search feature.

66

Avg. Search Depth

FLOAT

avgSearchDepth

ga:avgSearchDepth - The average number of pages people viewed after performing a search.

67

Search Refinements

INTEGER

searchRefinements

ga:searchRefinements - The total number of times a refinement (transition) occurs between internal keywords search within a session. For example, if the sequence of keywords is "shoes", "shoes", "pants", "pants", this metric will be one because the transition between "shoes" and "pants" is different.

68

% Search Refinements

PERCENT

percentSearchRefinements

ga:percentSearchRefinements - The percentage of the number of times a refinement (i.e., transition) occurs between internal keywords search within a session.

69

Time after Search

TIME

searchDuration

ga:searchDuration - The session duration when the site's internal search feature is used.

70

Time after Search

TIME

avgSearchDuration

ga:avgSearchDuration - The average time (in seconds) users, after searching, spent on the property.

71

Search Exits

INTEGER

searchExits

ga:searchExits - The number of exits on the site that occurred following a search result from the site's internal search feature.

72

% Search Exits

PERCENT

searchExitRate

ga:searchExitRate - The percentage of searches that resulted in an immediate exit from the property.

73

Site Search Goal XX Conversion Rate

PERCENT

searchGoalXXConversionRate

ga:searchGoalXXConversionRate - The percentage of search sessions (i.e., sessions that included at least one search) which resulted in a conversion to the requested goal number.

74

Site Search Goal Conversion Rate

PERCENT

searchGoalConversionRateAll

ga:searchGoalConversionRateAll - The percentage of search sessions (i.e., sessions that included at least one search) which resulted in a conversion to at least one of the goals.

75

Per Search Goal Value

CURRENCY

goalValueAllPerSearch

ga:goalValueAllPerSearch - The average goal value of a search.

76

Page Load Time (ms)

INTEGER

pageLoadTime

ga:pageLoadTime - Total time (in milliseconds), from pageview initiation (e.g., a click on a page link) to page load completion in the browser, the pages in the sample set take to load.

77

Page Load Sample

INTEGER

pageLoadSample

ga:pageLoadSample - The sample set (or count) of pageviews used to calculate the average page load time.

78

Avg. Page Load Time (sec)

FLOAT

avgPageLoadTime

ga:avgPageLoadTime - The average time (in seconds) pages from the sample set take to load, from initiation of the pageview (e.g., a click on a page link) to load completion in the browser.

79

Domain Lookup Time (ms)

INTEGER

domainLookupTime

ga:domainLookupTime - The total time (in milliseconds) all samples spent in DNS lookup for this page.

80

Avg. Domain Lookup Time (sec)

FLOAT

avgDomainLookupTime

ga:avgDomainLookupTime - The average time (in seconds) spent in DNS lookup for this page.

81

Page Download Time (ms)

INTEGER

pageDownloadTime

ga:pageDownloadTime - The total time (in milliseconds) to download this page among all samples.

82

Avg. Page Download Time (sec)

FLOAT

avgPageDownloadTime

ga:avgPageDownloadTime - The average time (in seconds) to download this page.

83

Redirection Time (ms)

INTEGER

redirectionTime

ga:redirectionTime - The total time (in milliseconds) all samples spent in redirects before fetching this page. If there are no redirects, this is 0.

84

Avg. Redirection Time (sec)

FLOAT

avgRedirectionTime

ga:avgRedirectionTime - The average time (in seconds) spent in redirects before fetching this page. If there are no redirects, this is 0.

85

Server Connection Time (ms)

INTEGER

serverConnectionTime

ga:serverConnectionTime - Total time (in milliseconds) all samples spent in establishing a TCP connection to this page.

86

Avg. Server Connection Time (sec)

FLOAT

avgServerConnectionTime

ga:avgServerConnectionTime - The average time (in seconds) spent in establishing a TCP connection to this page.

87

Server Response Time (ms)

INTEGER

serverResponseTime

ga:serverResponseTime - The total time (in milliseconds) the site's server takes to respond to users' requests among all samples; this includes the network time from users' locations to the server.

88

Avg. Server Response Time (sec)

FLOAT

avgServerResponseTime

ga:avgServerResponseTime - The average time (in seconds) the site's server takes to respond to users' requests; this includes the network time from users' locations to the server.

89

Speed Metrics Sample

INTEGER

speedMetricsSample

ga:speedMetricsSample - The sample set (or count) of pageviews used to calculate the averages of site speed metrics. This metric is used in all site speed average calculations, including avgDomainLookupTime, avgPageDownloadTime, avgRedirectionTime, avgServerConnectionTime, and avgServerResponseTime.

90

Document Interactive Time (ms)

INTEGER

domInteractiveTime

ga:domInteractiveTime - The time (in milliseconds), including the network time from users' locations to the site's server, the browser takes to parse the document (DOMInteractive). At this time, users can interact with the Document Object Model even though it is not fully loaded.

91

Avg. Document Interactive Time (sec)

FLOAT

avgDomInteractiveTime

ga:avgDomInteractiveTime - The average time (in seconds), including the network time from users' locations to the site's server, the browser takes to parse the document and execute deferred and parser-inserted scripts.

92

Document Content Loaded Time (ms)

INTEGER

domContentLoadedTime

ga:domContentLoadedTime - The time (in milliseconds), including the network time from users' locations to the site's server, the browser takes to parse the document and execute deferred and parser-inserted scripts (DOMContentLoaded). When parsing of the document is finished, the Document Object Model (DOM) is ready, but the referenced style sheets, images, and subframes may not be finished loading. This is often the starting point of Javascript framework execution, e.g., JQuery's onready() callback.

93

Avg. Document Content Loaded Time (sec)

FLOAT

avgDomContentLoadedTime

ga:avgDomContentLoadedTime - The average time (in seconds) the browser takes to parse the document.

94

DOM Latency Metrics Sample

INTEGER

domLatencyMetricsSample

ga:domLatencyMetricsSample - Sample set (or count) of pageviews used to calculate the averages for site speed DOM metrics. This metric is used to calculate ga:avgDomContentLoadedTime and ga:avgDomInteractiveTime.

95

Screen Views

INTEGER

screenviews

ga:screenviews - The total number of screenviews.

96

Unique Screen Views

INTEGER

uniqueScreenviews

ga:uniqueScreenviews - The number of unique screen views. Screen views in different sessions are counted as separate screen views.

97

Unique Screen Views

INTEGER

uniqueAppviews

ga:uniqueAppviews - The number of unique screen views. Screen views in different sessions are counted as separate screen views.

98

Screens / Session

FLOAT

screenviewsPerSession

ga:screenviewsPerSession - The average number of screenviews per session.

99

Time on Screen

TIME

timeOnScreen

ga:timeOnScreen - The time spent viewing the current screen.

100

Avg. Time on Screen

TIME

avgScreenviewDuration

ga:avgScreenviewDuration - Average time (in seconds) users spent on a screen.

101

Total Events

INTEGER

totalEvents

ga:totalEvents - The total number of events for the profile, across all categories.

102

Unique Dimension Combinations

INTEGER

uniqueDimensionCombinations

ga:uniqueDimensionCombinations - Unique Dimension Combinations counts the number of unique dimension-value combinations for each dimension in a report. This lets you build combined (concatenated) dimensions post-processing, which allows for more flexible reporting without having to update your tracking implementation or use additional custom-dimension slots. For more information, see https://support.google.com/analytics/answer/7084499 .

103

Unique Events

INTEGER

uniqueEvents

ga:uniqueEvents - The number of unique events. Events in different sessions are counted as separate events.

104

Event Value

INTEGER

eventValue

ga:eventValue - Total value of events for the profile.

105

Avg. Value

FLOAT

avgEventValue

ga:avgEventValue - The average value of an event.

106

Sessions with Event

INTEGER

sessionsWithEvent

ga:sessionsWithEvent - The total number of sessions with events.

107

Sessions with Event

INTEGER

visitsWithEvent

ga:visitsWithEvent - The total number of sessions with events.

108

Events / Session with Event

FLOAT

eventsPerSessionWithEvent

ga:eventsPerSessionWithEvent - The average number of events per session with event.

109

Events / Session with Event

FLOAT

eventsPerVisitWithEvent

ga:eventsPerVisitWithEvent - The average number of events per session with event.

110

Transactions

INTEGER

transactions

ga:transactions - The total number of transactions.

111

Ecommerce Conversion Rate

PERCENT

transactionsPerSession

ga:transactionsPerSession - The average number of transactions in a session.

112

Ecommerce Conversion Rate

PERCENT

transactionsPerVisit

ga:transactionsPerVisit - The average number of transactions in a session.

113

Revenue

CURRENCY

transactionRevenue

ga:transactionRevenue - The total sale revenue (excluding shipping and tax) of the transaction.

114

Avg. Order Value

CURRENCY

revenuePerTransaction

ga:revenuePerTransaction - The average revenue of an ecommerce transaction.

115

Per Session Value

CURRENCY

transactionRevenuePerSession

ga:transactionRevenuePerSession - Average transaction revenue for a session.

116

Per Session Value

CURRENCY

transactionRevenuePerVisit

ga:transactionRevenuePerVisit - Average transaction revenue for a session.

117

Shipping

CURRENCY

transactionShipping

ga:transactionShipping - The total cost of shipping.

118

Tax

CURRENCY

transactionTax

ga:transactionTax - Total tax for the transaction.

119

Total Value

CURRENCY

totalValue

ga:totalValue - Total value for the property (including total revenue and total goal value).

120

Quantity

INTEGER

itemQuantity

ga:itemQuantity - Total number of items purchased. For example, if users purchase 2 frisbees and 5 tennis balls, this will be 7.

121

Unique Purchases

INTEGER

uniquePurchases

ga:uniquePurchases - The number of product sets purchased. For example, if users purchase 2 frisbees and 5 tennis balls from the site, this will be 2.

122

Avg. Price

CURRENCY

revenuePerItem

ga:revenuePerItem - The average revenue per item.

123

Product Revenue

CURRENCY

itemRevenue

ga:itemRevenue - The total revenue from purchased product items.

124

Avg. QTY

FLOAT

itemsPerPurchase

ga:itemsPerPurchase - The average quantity of this item (or group of items) sold per purchase.

125

Local Revenue

CURRENCY

localTransactionRevenue

ga:localTransactionRevenue - Transaction revenue in local currency.

126

Local Shipping

CURRENCY

localTransactionShipping

ga:localTransactionShipping - Transaction shipping cost in local currency.

127

Local Tax

CURRENCY

localTransactionTax

ga:localTransactionTax - Transaction tax in local currency.

128

Local Product Revenue

CURRENCY

localItemRevenue

ga:localItemRevenue - Product revenue in local currency.

129

Social Actions

INTEGER

socialInteractions

ga:socialInteractions - The total number of social interactions.

130

Unique Social Actions

INTEGER

uniqueSocialInteractions

ga:uniqueSocialInteractions - The number of sessions during which the specified social action(s) occurred at least once. This is based on the the unique combination of socialInteractionNetwork, socialInteractionAction, and socialInteractionTarget.

131

Actions Per Social Session

FLOAT

socialInteractionsPerSession

ga:socialInteractionsPerSession - The number of social interactions per session.

132

Actions Per Social Session

FLOAT

socialInteractionsPerVisit

ga:socialInteractionsPerVisit - The number of social interactions per session.

133

User Timing (ms)

INTEGER

userTimingValue

ga:userTimingValue - Total number of milliseconds for user timing.

134

User Timing Sample

INTEGER

userTimingSample

ga:userTimingSample - The number of hits sent for a particular userTimingCategory, userTimingLabel, or userTimingVariable.

135

Avg. User Timing (sec)

FLOAT

avgUserTimingValue

ga:avgUserTimingValue - The average elapsed time.

136

Exceptions

INTEGER

exceptions

ga:exceptions - The number of exceptions sent to Google Analytics.

137

Exceptions / Screen

PERCENT

exceptionsPerScreenview

ga:exceptionsPerScreenview - The number of exceptions thrown divided by the number of screenviews.

138

Crashes

INTEGER

fatalExceptions

ga:fatalExceptions - The number of exceptions where isFatal is set to true.

139

Crashes / Screen

PERCENT

fatalExceptionsPerScreenview

ga:fatalExceptionsPerScreenview - The number of fatal exceptions thrown divided by the number of screenviews.

140

Custom Metric XX Value

INTEGER

metricXX

ga:metricXX - The value of the requested custom metric, where XX refers to the number or index of the custom metric. Note that the data type of ga:metricXX can be INTEGER, CURRENCY, or TIME.

141

DCM Conversions

INTEGER

dcmFloodlightQuantity

ga:dcmFloodlightQuantity - The number of DCM Floodlight conversions (Analytics 360 only).

142

DCM Revenue

CURRENCY

dcmFloodlightRevenue

ga:dcmFloodlightRevenue - DCM Floodlight revenue (Analytics 360 only).

143

AdSense Revenue

CURRENCY

adsenseRevenue

ga:adsenseRevenue - The total revenue from AdSense ads.

144

AdSense Ad Units Viewed

INTEGER

adsenseAdUnitsViewed

ga:adsenseAdUnitsViewed - The number of AdSense ad units viewed (requires integration with AdSense). An ad unit is a set of ads displayed as a result of one piece of the AdSense ad code. For details, see https://support.google.com/adsense/answer/32715?hl=en .

145

AdSense Impressions

INTEGER

adsenseAdsViewed

ga:adsenseAdsViewed - The number of AdSense ads viewed (requires integration with AdSense). Multiple ads can be displayed within an ad Unit.

146

AdSense Ads Clicked

INTEGER

adsenseAdsClicks

ga:adsenseAdsClicks - The number of times AdSense ads on the site were clicked (requires integration with AdSense).

147

AdSense Page Impressions

INTEGER

adsensePageImpressions

ga:adsensePageImpressions - The number of pageviews during which an AdSense ad was displayed (requires integration with AdSense). A page impression can have multiple ad Units.

148

AdSense CTR

PERCENT

adsenseCTR

ga:adsenseCTR - The percentage of page impressions resulted in a click on an AdSense ad (requires integration with AdSense).

149

AdSense eCPM

CURRENCY

adsenseECPM

ga:adsenseECPM - The estimated cost per thousand page impressions (requires integration with AdSense). It is the AdSense Revenue per 1,000 page impressions.

150

AdSense Exits

INTEGER

adsenseExits

ga:adsenseExits - The number of sessions ended due to a user clicking on an AdSense ad (requires integration with AdSense).

151

AdSense Viewable Impression %

PERCENT

adsenseViewableImpressionPercent

ga:adsenseViewableImpressionPercent - The percentage of viewable impressions (requires integration with AdSense).

152

AdSense Coverage

PERCENT

adsenseCoverage

ga:adsenseCoverage - The percentage of ad requests that returned at least one ad (requires integration with AdSense).

153

AdX Impressions

INTEGER

adxImpressions

ga:adxImpressions - An Ad Exchange ad impression is reported whenever an individual ad is displayed on the website. For example, if a page with two ad units is viewed once, we'll display two impressions.

154

AdX Coverage

PERCENT

adxCoverage

ga:adxCoverage - Coverage is the percentage of ad requests that returned at least one ad. Generally, coverage can help identify sites where the Ad Exchange account isn't able to provide targeted ads. (Ad Impressions / Total Ad Requests) * 100

155

AdX Monetized Pageviews

INTEGER

adxMonetizedPageviews

ga:adxMonetizedPageviews - This measures the total number of pageviews on the property that were shown with an ad from the linked Ad Exchange account. Note that a single page can have multiple ad units.

156

AdX Impressions / Session

FLOAT

adxImpressionsPerSession

ga:adxImpressionsPerSession - The ratio of Ad Exchange ad impressions to Analytics sessions (Ad Impressions / Analytics Sessions).

157

AdX Viewable Impressions %

PERCENT

adxViewableImpressionsPercent

ga:adxViewableImpressionsPercent - The percentage of viewable ad impressions. An impression is considered a viewable impression when it has appeared within users' browsers and has the opportunity to be seen.

158

AdX Clicks

INTEGER

adxClicks

ga:adxClicks - The number of times AdX ads were clicked on the site.

159

AdX CTR

PERCENT

adxCTR

ga:adxCTR - The percentage of pageviews that resulted in a click on an Ad Exchange ad.

160

AdX Revenue

CURRENCY

adxRevenue

ga:adxRevenue - The total estimated revenue from Ad Exchange ads.

161

AdX Revenue / 1000 Sessions

CURRENCY

adxRevenuePer1000Sessions

ga:adxRevenuePer1000Sessions - The total estimated revenue from Ad Exchange ads per 1,000 Analytics sessions. Note that this metric is based on sessions to the site, not on ad impressions.

162

AdX eCPM

CURRENCY

adxECPM

ga:adxECPM - The effective cost per thousand pageviews. It is the Ad Exchange revenue per 1,000 pageviews.

163

DFP Impressions

INTEGER

dfpImpressions

ga:dfpImpressions - A DFP ad impression is reported whenever an individual ad is displayed on the website. For example, if a page with two ad units is viewed once, we'll display two impressions (DFP linking enabled and Hide DFP Revenue not enabled).

164

DFP Coverage

PERCENT

dfpCoverage

ga:dfpCoverage - Coverage is the percentage of ad requests that returned at least one ad. Generally, coverage can help identify sites where the DFP account isn't able to provide targeted ads. (Ad Impressions / Total Ad Requests) * 100 (DFP linking enabled and Hide DFP Revenue not enabled).

165

DFP Monetized Pageviews

INTEGER

dfpMonetizedPageviews

ga:dfpMonetizedPageviews - This measures the total number of pageviews on the property that were shown with an ad from the linked DFP account. Note that a single page can have multiple ad units (DFP linking enabled and Hide DFP Revenue not enabled).

166

DFP Impressions / Session

FLOAT

dfpImpressionsPerSession

ga:dfpImpressionsPerSession - The ratio of DFP ad impressions to Analytics sessions (Ad Impressions / Analytics Sessions) (DFP linking enabled and Hide DFP Revenue not enabled).

167

DFP Viewable Impressions %

PERCENT

dfpViewableImpressionsPercent

ga:dfpViewableImpressionsPercent - The percentage of viewable ad impressions. An impression is considered a viewable impression when it has appeared within users' browsers and has the opportunity to be seen (DFP linking enabled and Hide DFP Revenue not enabled).

168

DFP Clicks

INTEGER

dfpClicks

ga:dfpClicks - The number of times DFP ads were clicked on the site (DFP linking enabled and Hide DFP Revenue not enabled).

169

DFP CTR

PERCENT

dfpCTR

ga:dfpCTR - The percentage of pageviews that resulted in a click on an DFP ad (DFP linking enabled and Hide DFP Revenue not enabled).

170

DFP Revenue

CURRENCY

dfpRevenue

ga:dfpRevenue - DFP revenue is an estimate of the total ad revenue based on served impressions (DFP linking enabled and Hide DFP Revenue not enabled).

171

DFP Revenue / 1000 Sessions

CURRENCY

dfpRevenuePer1000Sessions

ga:dfpRevenuePer1000Sessions - The total estimated revenue from DFP ads per 1,000 Analytics sessions. Note that this metric is based on sessions to the site, not on ad impressions (DFP linking enabled and Hide DFP Revenue not enabled).

172

DFP eCPM

CURRENCY

dfpECPM

ga:dfpECPM - The effective cost per thousand pageviews. It is the DFP revenue per 1,000 pageviews (DFP linking enabled and Hide DFP Revenue not enabled).

173

DFP Backfill Impressions

INTEGER

backfillImpressions

ga:backfillImpressions - Backfill Impressions is the sum of all AdSense or Ad Exchance ad impressions served as backfill through DFP. An ad impression is reported whenever an individual ad is displayed on the website. For example, if a page with two ad units is viewed once, we'll display two impressions (DFP linking enabled and Hide DFP Revenue not enabled).

174

DFP Backfill Coverage

PERCENT

backfillCoverage

ga:backfillCoverage - Backfill Coverage is the percentage of backfill ad requests that returned at least one ad. Generally, coverage can help identify sites where the publisher account isn't able to provide targeted ads. (Ad Impressions / Total Ad Requests) * 100. If both AdSense and Ad Exchange are providing backfill ads, this metric is the weighted average of the two backfill accounts (DFP linking enabled and Hide DFP Revenue not enabled).

175

DFP Backfill Monetized Pageviews

INTEGER

backfillMonetizedPageviews

ga:backfillMonetizedPageviews - This measures the total number of pageviews on the property that were shown with at least one ad from the linked backfill account(s). Note that a single monetized pageview can include multiple ad impressions (DFP linking enabled and Hide DFP Revenue not enabled).

176

DFP Backfill Impressions / Session

FLOAT

backfillImpressionsPerSession

ga:backfillImpressionsPerSession - The ratio of backfill ad impressions to Analytics sessions (Ad Impressions / Analytics Sessions). If both AdSense and Ad Exchange are providing backfill ads, this metric is the sum of the two backfill accounts (DFP linking enabled and Hide DFP Revenue not enabled).

177

DFP Backfill Viewable Impressions %

PERCENT

backfillViewableImpressionsPercent

ga:backfillViewableImpressionsPercent - The percentage of backfill ad impressions that were viewable. An impression is considered a viewable impression when it has appeared within the users' browsers and had the opportunity to be seen. If AdSense and Ad Exchange are both providing backfill ads, this metric is the weighted average of the two backfill accounts (DFP linking enabled and Hide DFP Revenue not enabled).

178

DFP Backfill Clicks

INTEGER

backfillClicks

ga:backfillClicks - The number of times backfill ads were clicked on the site. If AdSense and Ad Exchange are both providing backfill ads, this metric is the sum of the two backfill accounts (DFP linking enabled and Hide DFP Revenue not enabled).

179

DFP Backfill CTR

PERCENT

backfillCTR

ga:backfillCTR - The percentage of backfill impressions that resulted in a click on an ad. If AdSense and Ad Exchange are both providing backfill ads, this metric is the weighted average of the two backfill accounts (DFP linking enabled and Hide DFP Revenue not enabled).

180

DFP Backfill Revenue

CURRENCY

backfillRevenue

ga:backfillRevenue - The total estimated revenue from backfill ads. If AdSense and Ad Exchange are both providing backfill ads, this metric is the sum of the two backfill accounts (DFP linking enabled and Hide DFP Revenue not enabled).

181

DFP Backfill Revenue / 1000 Sessions

CURRENCY

backfillRevenuePer1000Sessions

ga:backfillRevenuePer1000Sessions - The total estimated revenue from backfill ads per 1,000 Analytics sessions. Note that this metric is based on sessions to the site and not ad impressions. If both AdSense and Ad Exchange are providing backfill ads, this metric is the sum of the two backfill accounts (DFP linking enabled and Hide DFP Revenue not enabled).

182

DFP Backfill eCPM

CURRENCY

backfillECPM

ga:backfillECPM - The effective cost per thousand pageviews. It is the DFP Backfill Revenue per 1,000 pageviews. If both AdSense and Ad Exchange are providing backfill ads, this metric is the sum of the two backfill accounts (DFP linking enabled and Hide DFP Revenue not enabled).

183

Buy-to-Detail Rate

PERCENT

buyToDetailRate

ga:buyToDetailRate - Unique purchases divided by views of product detail pages (Enhanced Ecommerce).

184

Calculated Metric

INTEGER

calcMetric_

ga:calcMetric_ - The value of the requested calculated metric, where refers to the user-defined name of the calculated metric. Note that the data type of ga:calcMetric_ can be FLOAT, INTEGER, CURRENCY, TIME, or PERCENT. For details, see https://support.google.com/analytics/answer/6121409 .

185

Cart-to-Detail Rate

PERCENT

cartToDetailRate

ga:cartToDetailRate - Product adds divided by views of product details (Enhanced Ecommerce).

186

Users

INTEGER

cohortActiveUsers

ga:cohortActiveUsers - This metric is relevant in the context of ga:cohortNthDay/ga:cohortNthWeek/ga:cohortNthMonth. It indicates the number of users in the cohort who are active in the time window corresponding to the cohort nth day/week/month. For example, for ga:cohortNthWeek = 1, number of users (in the cohort) who are active in week 1. If a request doesn't have any of ga:cohortNthDay/ga:cohortNthWeek/ga:cohortNthMonth, this metric will have the same value as ga:cohortTotalUsers.

187

Appviews per User

FLOAT

cohortAppviewsPerUser

ga:cohortAppviewsPerUser - App views per user for a cohort.

188

Appviews Per User (LTV)

FLOAT

cohortAppviewsPerUserWithLifetimeCriteria

ga:cohortAppviewsPerUserWithLifetimeCriteria - App views per user for the acquisition dimension for a cohort.

189

Goal Completions per User

FLOAT

cohortGoalCompletionsPerUser

ga:cohortGoalCompletionsPerUser - Goal completions per user for the acquisition dimension for a cohort.

190

Goal Completions Per User (LTV)

FLOAT

cohortGoalCompletionsPerUserWithLifetimeCriteria

ga:cohortGoalCompletionsPerUserWithLifetimeCriteria - Goal completions per user for a cohort.

191

Pageviews per User

FLOAT

cohortPageviewsPerUser

ga:cohortPageviewsPerUser - Pageviews per user for a cohort.

192

Pageviews Per User (LTV)

FLOAT

cohortPageviewsPerUserWithLifetimeCriteria

ga:cohortPageviewsPerUserWithLifetimeCriteria - Pageviews per user for the acquisition dimension for a cohort.

193

User Retention

PERCENT

cohortRetentionRate

ga:cohortRetentionRate - Cohort retention rate.

194

Revenue per User

CURRENCY

cohortRevenuePerUser

ga:cohortRevenuePerUser - Revenue per user for a cohort.

195

Revenue Per User (LTV)

CURRENCY

cohortRevenuePerUserWithLifetimeCriteria

ga:cohortRevenuePerUserWithLifetimeCriteria - Revenue per user for the acquisition dimension for a cohort.

196

Session Duration per User

TIME

cohortSessionDurationPerUser

ga:cohortSessionDurationPerUser - Session duration per user for a cohort.

197

Session Duration Per User (LTV)

TIME

cohortSessionDurationPerUserWithLifetimeCriteria

ga:cohortSessionDurationPerUserWithLifetimeCriteria - Session duration per user for the acquisition dimension for a cohort.

198

Sessions per User

FLOAT

cohortSessionsPerUser

ga:cohortSessionsPerUser - Sessions per user for a cohort.

199

Sessions Per User (LTV)

FLOAT

cohortSessionsPerUserWithLifetimeCriteria

ga:cohortSessionsPerUserWithLifetimeCriteria - Sessions per user for the acquisition dimension for a cohort.

200

Total Users

INTEGER

cohortTotalUsers

ga:cohortTotalUsers - Number of users belonging to the cohort, also known as cohort size.

201

Users

INTEGER

cohortTotalUsersWithLifetimeCriteria

ga:cohortTotalUsersWithLifetimeCriteria - This is relevant in the context of a request which has the dimensions ga:acquisitionTrafficChannel/ga:acquisitionSource/ga:acquisitionMedium/ga:acquisitionCampaign. It represents the number of users in the cohorts who are acquired through the current channel/source/medium/campaign. For example, for ga:acquisitionTrafficChannel=Direct, it represents the number users in the cohort, who were acquired directly. If none of these mentioned dimensions are present, then its value is equal to ga:cohortTotalUsers.

202

Correlation Score

CURRENCY

correlationScore

ga:correlationScore - This metric is deprecated and will be removed soon.

203

DBM eCPA

CURRENCY

dbmCPA

ga:dbmCPA - DBM Revenue eCPA (Analytics 360 only, requires integration with DBM).

204

DBM eCPC

CURRENCY

dbmCPC

ga:dbmCPC - DBM Revenue eCPC (Analytics 360 only, requires integration with DBM).

205

DBM eCPM

CURRENCY

dbmCPM

ga:dbmCPM - DBM Revenue eCPM (Analytics 360 only, requires integration with DBM).

206

DBM CTR

PERCENT

dbmCTR

ga:dbmCTR - DBM CTR (Analytics 360 only, requires integration with DBM).

207

DBM Clicks

INTEGER

dbmClicks

ga:dbmClicks - DBM Total Clicks (Analytics 360 only, requires integration with DBM).

208

DBM Conversions

INTEGER

dbmConversions

ga:dbmConversions - DBM Total Conversions (Analytics 360 only, requires integration with DBM).

209

DBM Cost

CURRENCY

dbmCost

ga:dbmCost - DBM Cost (Analytics 360 only, requires integration with DBM).

210

DBM Impressions

INTEGER

dbmImpressions

ga:dbmImpressions - DBM Total Impressions (Analytics 360 only, requires integration with DBM).

211

DBM ROAS

PERCENT

dbmROAS

ga:dbmROAS - DBM ROAS (Analytics 360 only, requires integration with DBM).

212

DCM CPC

CURRENCY

dcmCPC

ga:dcmCPC - DCM Cost Per Click (Analytics 360 only).

213

DCM CTR

PERCENT

dcmCTR

ga:dcmCTR - DCM Click Through Rate (Analytics 360 only).

214

DCM Clicks

INTEGER

dcmClicks

ga:dcmClicks - DCM Total Clicks (Analytics 360 only).

215

DCM Cost

CURRENCY

dcmCost

ga:dcmCost - DCM Total Cost (Analytics 360 only).

216

DCM Impressions

INTEGER

dcmImpressions

ga:dcmImpressions - DCM Total Impressions (Analytics 360 only).

217

DCM Margin

PERCENT

dcmMargin

ga:dcmMargin - This metric is deprecated and will be removed soon. Please use ga:dcmROAS instead.

218

DCM ROAS

PERCENT

dcmROAS

ga:dcmROAS - DCM Return On Ad Spend (ROAS) (Analytics 360 only).

219

DCM RPC

CURRENCY

dcmRPC

ga:dcmRPC - DCM Revenue Per Click (Analytics 360 only).

220

DS CPC

CURRENCY

dsCPC

ga:dsCPC - DS Cost to advertiser per click (Analytics 360 only, requires integration with DS).

221

DS CTR

PERCENT

dsCTR

ga:dsCTR - DS Click Through Rate (Analytics 360 only, requires integration with DS).

222

DS Clicks

INTEGER

dsClicks

ga:dsClicks - DS Clicks (Analytics 360 only, requires integration with DS).

223

DS Cost

CURRENCY

dsCost

ga:dsCost - DS Cost (Analytics 360 only, requires integration with DS).

224

DS Impressions

INTEGER

dsImpressions

ga:dsImpressions - DS Impressions (Analytics 360 only, requires integration with DS).

225

DS Profit

CURRENCY

dsProfit

ga:dsProfit - DS Profie (Analytics 360 only, requires integration with DS).

226

DS ROAS

PERCENT

dsReturnOnAdSpend

ga:dsReturnOnAdSpend - DS Return On Ad Spend (Analytics 360 only, requires integration with DS).

227

DS RPC

CURRENCY

dsRevenuePerClick

ga:dsRevenuePerClick - DS Revenue Per Click (Analytics 360 only, requires integration with DS).

228

Hits

INTEGER

hits

ga:hits - Total number of hits for the view (profile). This metric sums all hit types, including pageview, custom event, ecommerce, and other types. Because this metric is based on the view (profile), not on the property, it is not the same as the property's hit volume.

229

Internal Promotion CTR

PERCENT

internalPromotionCTR

ga:internalPromotionCTR - The rate at which users clicked through to view the internal promotion (ga:internalPromotionClicks / ga:internalPromotionViews) - (Enhanced Ecommerce).

230

Internal Promotion Clicks

INTEGER

internalPromotionClicks

ga:internalPromotionClicks - The number of clicks on an internal promotion (Enhanced Ecommerce).

231

Internal Promotion Views

INTEGER

internalPromotionViews

ga:internalPromotionViews - The number of views of an internal promotion (Enhanced Ecommerce).

232

Local Product Refund Amount

CURRENCY

localProductRefundAmount

ga:localProductRefundAmount - Refund amount in local currency for a given product (Enhanced Ecommerce).

233

Local Refund Amount

CURRENCY

localRefundAmount

ga:localRefundAmount - Total refund amount in local currency for the transaction (Enhanced Ecommerce).

234

Product Adds To Cart

INTEGER

productAddsToCart

ga:productAddsToCart - Number of times the product was added to the shopping cart (Enhanced Ecommerce).

235

Product Checkouts

INTEGER

productCheckouts

ga:productCheckouts - Number of times the product was included in the check-out process (Enhanced Ecommerce).

236

Product Detail Views

INTEGER

productDetailViews

ga:productDetailViews - Number of times users viewed the product-detail page (Enhanced Ecommerce).

237

Product List CTR

PERCENT

productListCTR

ga:productListCTR - The rate at which users clicked through on the product in a product list (ga:productListClicks / ga:productListViews) - (Enhanced Ecommerce).

238

Product List Clicks

INTEGER

productListClicks

ga:productListClicks - Number of times users clicked the product when it appeared in the product list (Enhanced Ecommerce).

239

Product List Views

INTEGER

productListViews

ga:productListViews - Number of times the product appeared in a product list (Enhanced Ecommerce).

240

Product Refund Amount

CURRENCY

productRefundAmount

ga:productRefundAmount - Total refund amount associated with the product (Enhanced Ecommerce).

241

Product Refunds

INTEGER

productRefunds

ga:productRefunds - Number of times a refund was issued for the product (Enhanced Ecommerce).

242

Product Removes From Cart

INTEGER

productRemovesFromCart

ga:productRemovesFromCart - Number of times the product was removed from the shopping cart (Enhanced Ecommerce).

243

Product Revenue per Purchase

CURRENCY

productRevenuePerPurchase

ga:productRevenuePerPurchase - Average product revenue per purchase (commonly used with Product Coupon Code) (ga:itemRevenue / ga:uniquePurchases) - (Enhanced Ecommerce).

244

Quantity Added To Cart

INTEGER

quantityAddedToCart

ga:quantityAddedToCart - Number of product units added to the shopping cart (Enhanced Ecommerce).

245

Quantity Checked Out

INTEGER

quantityCheckedOut

ga:quantityCheckedOut - Number of product units included in check out (Enhanced Ecommerce).

246

Quantity Refunded

INTEGER

quantityRefunded

ga:quantityRefunded - Number of product units refunded (Enhanced Ecommerce).

247

Quantity Removed From Cart

INTEGER

quantityRemovedFromCart

ga:quantityRemovedFromCart - Number of product units removed from a shopping cart (Enhanced Ecommerce).

248

Queried Product Quantity

INTEGER

queryProductQuantity

ga:queryProductQuantity - This metric is deprecated and will be removed soon.

249

Refund Amount

CURRENCY

refundAmount

ga:refundAmount - Currency amount refunded for a transaction (Enhanced Ecommerce).

250

Related Product Quantity

INTEGER

relatedProductQuantity

ga:relatedProductQuantity - This metric is deprecated and will be removed soon.

251

Revenue per User

CURRENCY

revenuePerUser

ga:revenuePerUser - The total sale revenue (excluding shipping and tax) of the transaction divided by the total number of users.

252

Number of Sessions per User

FLOAT

sessionsPerUser

ga:sessionsPerUser - The total number of sessions divided by the total number of users.

253

Refunds

INTEGER

totalRefunds

ga:totalRefunds - Number of refunds that have been issued (Enhanced Ecommerce).

254

Transactions per User

FLOAT

transactionsPerUser

ga:transactionsPerUser - Total number of transactions divided by total number of users.

255

Goal 1 Starts

INTEGER

goal1Starts

ga:goal1Starts - The total number of starts for the requested goal number.

256

Goal 2 Starts

INTEGER

goal2Starts

ga:goal2Starts - The total number of starts for the requested goal number.

257

Goal 3 Starts

INTEGER

goal3Starts

ga:goal3Starts - The total number of starts for the requested goal number.

258

Goal 4 Starts

INTEGER

goal4Starts

ga:goal4Starts - The total number of starts for the requested goal number.

259

Goal 5 Starts

INTEGER

goal5Starts

ga:goal5Starts - The total number of starts for the requested goal number.

260

Goal 6 Starts

INTEGER

goal6Starts

ga:goal6Starts - The total number of starts for the requested goal number.

261

Goal 7 Starts

INTEGER

goal7Starts

ga:goal7Starts - The total number of starts for the requested goal number.

262

Goal 8 Starts

INTEGER

goal8Starts

ga:goal8Starts - The total number of starts for the requested goal number.

263

Goal 9 Starts

INTEGER

goal9Starts

ga:goal9Starts - The total number of starts for the requested goal number.

264

Goal 10 Starts

INTEGER

goal10Starts

ga:goal10Starts - The total number of starts for the requested goal number.

265

Goal 11 Starts

INTEGER

goal11Starts

ga:goal11Starts - The total number of starts for the requested goal number.

266

Goal 12 Starts

INTEGER

goal12Starts

ga:goal12Starts - The total number of starts for the requested goal number.

267

Goal 13 Starts

INTEGER

goal13Starts

ga:goal13Starts - The total number of starts for the requested goal number.

268

Goal 14 Starts

INTEGER

goal14Starts

ga:goal14Starts - The total number of starts for the requested goal number.

269

Goal 15 Starts

INTEGER

goal15Starts

ga:goal15Starts - The total number of starts for the requested goal number.

270

Goal 16 Starts

INTEGER

goal16Starts

ga:goal16Starts - The total number of starts for the requested goal number.

271

Goal 17 Starts

INTEGER

goal17Starts

ga:goal17Starts - The total number of starts for the requested goal number.

272

Goal 18 Starts

INTEGER

goal18Starts

ga:goal18Starts - The total number of starts for the requested goal number.

273

Goal 19 Starts

INTEGER

goal19Starts

ga:goal19Starts - The total number of starts for the requested goal number.

274

Goal 20 Starts

INTEGER

goal20Starts

ga:goal20Starts - The total number of starts for the requested goal number.

275

Goal 1 Completions

INTEGER

goal1Completions

ga:goal1Completions - The total number of completions for the requested goal number.

276

Goal 2 Completions

INTEGER

goal2Completions

ga:goal2Completions - The total number of completions for the requested goal number.

277

Goal 3 Completions

INTEGER

goal3Completions

ga:goal3Completions - The total number of completions for the requested goal number.

278

Goal 4 Completions

INTEGER

goal4Completions

ga:goal4Completions - The total number of completions for the requested goal number.

279

Goal 5 Completions

INTEGER

goal5Completions

ga:goal5Completions - The total number of completions for the requested goal number.

280

Goal 6 Completions

INTEGER

goal6Completions

ga:goal6Completions - The total number of completions for the requested goal number.

281

Goal 7 Completions

INTEGER

goal7Completions

ga:goal7Completions - The total number of completions for the requested goal number.

282

Goal 8 Completions

INTEGER

goal8Completions

ga:goal8Completions - The total number of completions for the requested goal number.

283

Goal 9 Completions

INTEGER

goal9Completions

ga:goal9Completions - The total number of completions for the requested goal number.

284

Goal 10 Completions

INTEGER

goal10Completions

ga:goal10Completions - The total number of completions for the requested goal number.

285

Goal 11 Completions

INTEGER

goal11Completions

ga:goal11Completions - The total number of completions for the requested goal number.

286

Goal 12 Completions

INTEGER

goal12Completions

ga:goal12Completions - The total number of completions for the requested goal number.

287

Goal 13 Completions

INTEGER

goal13Completions

ga:goal13Completions - The total number of completions for the requested goal number.

288

Goal 14 Completions

INTEGER

goal14Completions

ga:goal14Completions - The total number of completions for the requested goal number.

289

Goal 15 Completions

INTEGER

goal15Completions

ga:goal15Completions - The total number of completions for the requested goal number.

290

Goal 16 Completions

INTEGER

goal16Completions

ga:goal16Completions - The total number of completions for the requested goal number.

291

Goal 17 Completions

INTEGER

goal17Completions

ga:goal17Completions - The total number of completions for the requested goal number.

292

Goal 18 Completions

INTEGER

goal18Completions

ga:goal18Completions - The total number of completions for the requested goal number.

293

Goal 19 Completions

INTEGER

goal19Completions

ga:goal19Completions - The total number of completions for the requested goal number.

294

Goal 20 Completions

INTEGER

goal20Completions

ga:goal20Completions - The total number of completions for the requested goal number.

295

Goal 1 Value

CURRENCY