Google Analytics 4 (GA4)

Vendor/Partner	Google
Version	Google Analytics Admin API V1 and Google Analytics Data API V1
API Documentation	Admin API Docs, Data API Docs
Sunset Date	None Listed (as of 04/04/24)
Channel(s)
Refresh Time (CST)	5 am / Real Time
Default backfill	5 days
Alli Data Library

Getting Started

Required Authorization

This datasource requires a google account with access to Google analytics and GA4 properties within google analytics

Log into Alli and navigation to the Reports section
Select the Add Datasource button and search for Google Analytics 4
Give your datasource a name and click next
Under the required authorization section, click the "Authorize Google Analytics 4" button.
This will lead to a page to select your google account
The next step is to select a Google Analytics profile. You can only select one profile at a time, however, you can follow the parent / child datasources to bring in multiple profiles.
Select your dimensions and metrics and click next
Load your data

Limitations

There are some limitations specifically being with the amount of dimensions you are able to select,

In a report request, you can specify zero or more dimensions. Requests are allowed up to 9 dimensions.

When it comes to metrics there are currently no limits when creating a report,

In a report request, you can specify one or more metrics

And when it comes to compatibility,

Not all dimensions and metrics can be selected together, it is recommended to use the explorer to check the compatibility between all dimensions and metrics before selecting them in your datasource

In order for the datasource to accurately (within reason due to general discrepancy between ui and api because of how certain things are calculated) reflect the ui make sure you are only requesting fields that are used in that ui report.

Source

Migrating from UA to GA4

If you need information about what dimensions and metrics in GA4 are equivalent to their counter parts in UA (universal analytics), this link has all the information necessary.

Define your Data

The following is a list of the dimensions and metrics with api name, ui name, and a description available through GA4. If you would like to view the list in the GA4 docs follow this link.

Dimensions

Api Name	UI Name	Description
achievementId	Achievement ID	The achieventment ID in a game for an event. Populated by the event parameter 'achievement_id'.
adFormat	Ad format	Describes the way ads looked and where they were located. Typical formats include 'Interstitial', 'Banner', 'Rewarded', and 'Native advanced'.
adSourceName	Ad source	The source network that served the ad. Typical sources include 'AdMob Network', 'Liftoff', 'Facebook Audience Network', and 'Mediated house ads'.
adUnitName	Ad unit	The name you chose to describe this Ad unit. Ad units are containers you place in your apps to show ads to users.
appVersion	App version	The app's versionName (Android) or short bundle version (iOS).
audienceId	Audience ID	The numeric identifier of an Audience. Users are reported in the audiences to which they belonged during the report's date range. Current user behavior does not affect historical audience membership in reports.
audienceName	Audience name	The given name of an Audience. Users are reported in the audiences to which they belonged during the report's date range. Current user behavior does not affect historical audience membership in reports.
brandingInterest	Interests	Interests demonstrated by users who are higher in the shopping funnel. Users can be counted in multiple interest categories. For example, 'Shoppers', 'Lifestyles & Hobbies/Pet Lovers', or 'Travel/Travel Buffs/Beachbound Travelers'.
browser	Browser	The browsers used to view your website.
campaignId	Campaign ID	The identifier of the marketing campaign. Present only for conversion events.
campaignName	Campaign	The name of the marketing campaign. Present only for conversion events.
character	Character	The player character in a game for an event. Populated by the event parameter 'character'.
city	City	The city from which the user activity originated.
cityId	City ID	The geographic ID of the city from which the user activity originated, derived from their IP address.

contentGroup	Content group	A category that applies to items of published content. Populated by the event parameter 'content_group'.
contentId	Content ID	The identifier of the selected content. Populated by the event parameter 'content_id'.
contentType	Content type	The category of the selected content. Populated by the event parameter 'content_type'.
country	Country	The country from which the user activity originated.
countryId	Country ID	The geographic ID of the country from which the user activity originated, derived from their IP address. Formatted according to ISO 3166-1 alpha-2 standard.
date	Date	The date of the event, formatted as YYYYMMDD.
dateHour	Date + hour (YYYYMMDDHH)	The combined values of date and hour formatted as YYYYMMDDHH.
dateHourMinute	Date hour and minute	The combined values of date, hour, and minute formatted as YYYYMMDDHHMM.
day	Day	The day of the month, a two-digit number from 01 to 31.
dayOfWeek	Day of week	The day of the week. It returns values in the range [0,6] with Sunday as the first day of the week.
defaultChannelGrouping	Default channel grouping	The conversion's default channel grouping is based primarily on source and medium. An enumeration which includes 'Direct', 'Organic Search', 'Paid Social', 'Organic Social', 'Email', 'Affiliates', 'Referral', 'Paid Search', 'Video', and 'Display'.
deviceCategory	Device category	The type of device: Desktop, Tablet, or Mobile.
deviceModel	Device model	The mobile device model (example: iPhone 10,6).
eventName	Event name	The name of the event.
fileExtension	File extension	The extension of the downloaded file (for example, 'pdf' or 'txt'). Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'file_extension'.
fileName	File name	The page path of the downloaded file (for example, '/menus/dinner-menu.pdf'). Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'file_name'.
firstSessionDate	First session date	The date the user's first session occurred, formatted as YYYYMMDD.
firstUserCampaignId	First user campaign ID	Identifier of the marketing campaign that first acquired the user. Includes Google Ads Campaigns.
firstUserCampaignName	First user campaign	Name of the marketing campaign that first acquired the user. Includes Google Ads and Manual Campaigns.
firstUserDefaultChannelGrouping	First user default channel grouping	The default channel grouping that first acquired the user. Default channel grouping is based primarily on source and medium. An enumeration which includes 'Direct', 'Organic Search', 'Paid Social', 'Organic Social', 'Email', 'Affiliates', 'Referral', 'Paid Search', 'Video', and 'Display'.
firstUserGoogleAdsAdGroupId	First user Google Ads ad group ID	The Ad Group Id in Google Ads that first acquired the user.
firstUserGoogleAdsAdGroupName	First user Google Ads ad group name	The Ad Group Name in Google Ads that first acquired the user.
firstUserGoogleAdsAdNetworkType	First user Google Ads ad network type	The advertising network that first acquired the user. An enumeration which includes 'Google search', 'Search partners', 'Google Display Network', 'Youtube Search', 'Youtube Videos', 'Cross-network', 'Social', and '(universal campaign)'.
firstUserGoogleAdsCampaignType	First user Google Ads campaign type	The campaign type of the Google Ads campaign that first acquired the user. Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. Campaign type is an enumeration that includes: Search, Display, Shopping, Video, Discovery, App, Smart, Hotel, Local, and Performance Max. To learn more, see https://support.google.com/google-ads/answer/2567043.
firstUserGoogleAdsCreativeId	First user Google Ads creative ID	The ID of the Google Ads creative that first acquired the user. Creative IDs identify individual ads.
firstUserGoogleAdsKeyword	First user Google Ads keyword text	The matched keyword that first acquired the user. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers. To learn more about Keywords, see https://support.google.com/google-ads/answer/6323.
firstUserGoogleAdsQuery	First user Google Ads query	The search query that first acquired the user.
firstUserManualAdContent	First user manual ad content	The ad content that first acquired the user. Populated by the utm_content parameter.
firstUserManualTerm	First user manual term	The term that first acquired the user. Populated by the utm_term parameter.
firstUserMedium	First user medium	The medium that first acquired the user to your website or app.
firstUserSource	First user source	The source that first acquired the user to your website or app.
firstUserSourcePlatform	First user source platform	The source platform that first acquired the user. Please do not depend on this field returning 'Manual' for traffic that uses UTMs; this field will update from returning 'Manual' to returning '(not set)' for an upcoming feature launch.
fullPageUrl	Full page URL	The hostname, page path, and query string for web pages visited; for example, the fullPageUrl portion of https://www.example.com/store/contact-us?query_string=true is www.example.com/store/contact-us?query_string=true.
googleAdsAccountName	Google Ads account name	The customer's descriptive name in Google Ads for the conversion event's campaign. Corresponding to customer.descriptive_name in the Google Ads API.
googleAdsAdGroupId	Google Ads ad group ID	The ad group id attributed to the conversion event.
googleAdsAdGroupName	Google Ads ad group name	The ad group name attributed to the conversion event.
googleAdsAdNetworkType	Google Ads ad network type	The advertising network type of the conversion. An enumeration which includes 'Google search', 'Search partners', 'Google Display Network', 'Youtube Search', 'Youtube Videos', 'Cross-network', 'Social', and '(universal campaign)'.
googleAdsCampaignType	Google Ads campaign type	The campaign type for the Google Ads campaign attributed to the conversion event. Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. Campaign type is an enumeration that includes: Search, Display, Shopping, Video, Discovery, App, Smart, Hotel, Local, and Performance Max. To learn more, see https://support.google.com/google-ads/answer/2567043.
googleAdsCreativeId	Google Ads creative ID	The ID of the Google Ads creative attributed to the conversion event. Creative IDs identify individual ads.
googleAdsKeyword	Google Ads keyword text	The matched keyword that led to the conversion event. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers. To learn more about Keywords, see https://support.google.com/google-ads/answer/6323.
googleAdsQuery	Google Ads query	The search query that led to the conversion event.
groupId	Group ID	The player group ID in a game for an event. Populated by the event parameter 'group_id'.
hostName	Hostname	Includes the subdomain and domain names of a URL; for example, the Host Name of www.example.com/contact.html is www.example.com.
hour	Hour	The two-digit hour of the day that the event was logged. This dimension ranges from 0-23 and is reported in your property's timezone.
isConversionEvent	Is conversion event	The string 'true' if the event is a conversion. Events are marked as conversions at collection time; changes to an event's conversion marking apply going forward. You can mark any event as a conversion in Google Analytics, and some events (i.e. first_open, purchase) are marked as conversions by default. To learn more, see https://support.google.com/analytics/answer/9267568.
itemBrand	Item brand	Brand name of the item.
itemCategory	Item category	The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Apparel is the item category.
itemCategory2	Item category 2	The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Mens is the item category 2.
itemCategory3	Item category 3	The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Summer is the item category 3.
itemCategory4	Item category 4	The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Shirts is the item category 4.
itemCategory5	Item category 5	The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, T-shirts is the item category 5.
itemId	Item ID	The ID of the item.
itemListId	Item list ID	The ID of the item list.
itemListName	Item list name	The name of the item list.
itemName	Item name	The name of the item.
itemPromotionCreativeName	Item promotion creative name	The name of the item-promotion creative.
itemPromotionId	Item promotion ID	The ID of the item promotion.
itemPromotionName	Item promotion name	The name of the promotion for the item.
landingPage	Landing page	The page path + query string associated with the first pageview in a session.
language	Language	The language setting of the user's browser or device. e.g. English
languageCode	Language code	The language setting (ISO 639) of the user's browser or device. e.g. 'en-us'
linkClasses	Link classes	The HTML class attribute for an outbound link. For example if a user clicks a link ' ', this dimension will return 'center'. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'link_classes'.
linkDomain	Link domain	The destination domain of the outbound link. For example if a user clicks a link ' ', this dimension will return 'youtube.com'. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'link_domain'.
linkId	Link ID	The HTML id attribute for an outbound link or file download. For example if a user clicks a link ' ', this dimension will return 'socialLinks'. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'link_id'.
linkText	Link text	The link text of the file download. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'link_text'.
linkUrl	Link URL	The full url for an outbound link or file download. For example if a user clicks a link ' ', this dimension will return 'https://www.youtube.com/results?search_query=analytics'. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'link_url'.
manualAdContent	Manual ad content	The ad content attributed to the conversion event. Populated by the utm_content parameter.
manualTerm	Manual term	The term attributed to the conversion event. Populated by the utm_term parameter.
medium	Medium	The medium attributed to the conversion event.
method	Method	The method by which an event was triggered. Populated by the event parameter 'method'.
minute	Minute	The two-digit minute of the hour that the event was logged. This dimension ranges from 0-59 and is reported in your property's timezone.
mobileDeviceBranding	Device brand	Manufacturer or branded name (examples: Samsung, HTC, Verizon, T-Mobile).
mobileDeviceMarketingName	Device	The branded device name (examples: Galaxy S10 or P30 Pro).
mobileDeviceModel	Mobile model	The mobile device model name (examples: iPhone X or SM-G950F).
month	Month	The month of the event, a two digit integer from 01 to 12.
newVsReturning	New / returning	New users have 0 previous sessions, and returning users have 1 or more previous sessions. This dimension returns two values: 'new' or 'returning'.
nthDay	Nth day	The number of days since the start of the date range.
nthHour	Nth hour	The number of hours since the start of the date range. The starting hour is 0000.
nthMinute	Nth minute	The number of minutes since the start of the date range. The starting minute is 0000.
nthMonth	Nth month	The number of months since the start of a date range. The starting month is 0000.
nthWeek	Nth week	A number representing the number of weeks since the start of a date range.
nthYear	Nth year	The number of years since the start of the date range. The starting year is 0000.
operatingSystem	Operating system	The operating systems used by visitors to your app or website. Includes desktop and mobile operating systems such as Windows and Android.
operatingSystemVersion	OS version	The operating system versions used by visitors to your website or app. For example, Android 10's version is 10, and iOS 13.5.1's version is 13.5.1.
operatingSystemWithVersion	Operating system with version	The operating system and version. For example, Android 10 or Windows 7.
orderCoupon	Order coupon	Code for the order-level coupon.
outbound	Outbound	Returns 'true' if the link lead to a site is not a part of the property’s domain. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'outbound'.
pageLocation	Page location	The protocol, hostname, page path, and query string for web pages visited; for example, the pageLocation portion of https://www.example.com/store/contact-us?query_string=true is https://www.example.com/store/contact-us?query_string=true. Populated by the event parameter 'page_location'.
pagePath	Page path	The portion of the URL between the hostname and query string for web pages visited; for example, the pagePath portion of https://www.example.com/store/contact-us?query_string=true is /store/contact-us.
pagePathPlusQueryString	Page path + query string	The portion of the URL following the hostname for web pages visited; for example, the pagePathPlusQueryString portion of https://www.example.com/store/contact-us?query_string=true is /store/contact-us?query_string=true.
pageReferrer	Page referrer	The full referring URL including the hostname and path. This referring URL is the user's previous URL and can be this website's domain or other domains. Populated by the event parameter 'page_referrer'.
pageTitle	Page title	The web page titles used on your site.
percentScrolled	Percent scrolled	The percentage down the page that the user has scrolled (for example, '90'). Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'percent_scrolled'.
platform	Platform	The platform on which your app or website ran; for example, web, iOS, or Android. To determine a stream's type in a report, use both platform and streamId.
platformDeviceCategory	Platform / device category	The platform and type of device on which your website or mobile app ran. (example: Android / mobile)
region	Region	The geographic region from which the user activity originated, derived from their IP address.
screenResolution	Screen resolution	The screen resolution of the user's monitor. For example, 1920x1080.
searchTerm	Search term	The term searched by the user. For example if the user visits '/some-page.html?q=some-term', this dimension returns 'some-term'. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'search_term'.
sessionCampaignId	Session campaign ID	The marketing campaign id for a session. Includes Google Ads Campaigns.
sessionCampaignName	Session campaign	The marketing campaign name for a session. Includes Google Ads and Manual Campaigns.
sessionDefaultChannelGrouping	Session default channel grouping	The session's default channel grouping is based primarily on source and medium. An enumeration which includes 'Direct', 'Organic Search', 'Paid Social', 'Organic Social', 'Email', 'Affiliates', 'Referral', 'Paid Search', 'Video', and 'Display'.
sessionGoogleAdsAccountName	Session Google Ads account name	A customer's descriptive name in Google Ads. Corresponding to customer.descriptive_name in the Google Ads API.
sessionGoogleAdsAdGroupId	Session Google Ads ad group ID	The Ad Group Id in Google Ads for a session.
sessionGoogleAdsAdGroupName	Session Google Ads ad group name	The Ad Group Name in Google Ads for a session.
sessionGoogleAdsAdNetworkType	Session Google Ads ad network type	The advertising network that led to the session. An enumeration which includes 'Google search', 'Search partners', 'Google Display Network', 'Youtube Search', 'Youtube Videos', 'Cross-network', 'Social', and '(universal campaign)'.
sessionGoogleAdsCampaignType	Session Google Ads campaign type	The campaign type for the Google Ads campaign that led to this session. Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. Campaign type is an enumeration that includes: Search, Display, Shopping, Video, Discovery, App, Smart, Hotel, Local, and Performance Max. To learn more, see https://support.google.com/google-ads/answer/2567043.
sessionGoogleAdsCreativeId	Session Google Ads creative ID	The ID of the Google Ads creative that lead to a session on your website or app. Creative IDs identify individual ads.
sessionGoogleAdsKeyword	Session Google Ads keyword text	The matched keyword that led to the session. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers. To learn more about Keywords, see https://support.google.com/google-ads/answer/6323.
sessionGoogleAdsQuery	Session Google Ads query	The search query that led to the session.
sessionManualAdContent	Session manual ad content	The ad content that led to a session. Populated by the utm_content parameter.
sessionManualTerm	Session manual term	The term that led to a session. Populated by the utm_term parameter.
sessionMedium	Session medium	The medium that initiated a session on your website or app.
sessionSource	Session source	The source that initiated a session on your website or app.
sessionSourcePlatform	Session source platform	The source platform of the session's campaign. Please do not depend on this field returning 'Manual' for traffic that uses UTMs; this field will update from returning 'Manual' to returning '(not set)' for an upcoming feature launch.
signedInWithUserId	Signed in with user ID	The string 'yes' if the user signed in with the User-ID feature. To learn more about User-ID, see https://support.google.com/analytics/answer/9213390.
source	Source	The source attributed to the conversion event.
sourcePlatform	Source platform	The source platform of the conversion event's campaign. Please do not depend on this field returning 'Manual' for traffic that uses UTMs; this field will update from returning 'Manual' to returning '(not set)' for an upcoming feature launch.
streamId	Stream ID	The numeric data stream identifier for your app or website.
streamName	Stream name	The data stream name for your app or website.
testDataFilterName	Test data filter name	The name of data filters in testing state. You use data filters to include or exclude event data from your reports based on event-parameter values. To learn more, see https://support.google.com/analytics/answer/10108813.
transactionId	Transaction ID	The ID of the ecommerce transaction.
unifiedPagePathScreen	Page path and screen class	The page path (web) or screen class (app) on which the event was logged.
unifiedPageScreen	Page path + query string and screen class	The page path and query string (web) or screen class (app) on which the event was logged.
unifiedScreenClass	Page title and screen class	The page title (web) or screen class (app) on which the event was logged.
unifiedScreenName	Page title and screen name	The page title (web) or screen name (app) on which the event was logged.
userAgeBracket	Age	User age brackets.
userGender	Gender	User gender.
videoProvider	Video provider	The source of the video (for example, 'youtube'). Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter 'video_provider'.
videoTitle	Video title	The title of the video. Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter 'video_title'.
videoUrl	Video URL	The url of the video. Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter 'video_url'.
visible	Visible	Returns 'true' if the content is visible. Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter 'visible'.
week	Week	The week of the event, a two-digit number from 01 to 53. Each week starts on Sunday. January 1st is always in week 01. The first and last week of the year have fewer than 7 days in most years. Weeks other than the first and the last week of the year always have 7 days. For years where January 1st is a Sunday, the first week of that year and the last week of the prior year have 7 days.
year	Year	The four-digit year of the event e.g. 2020.

Metrics

Api Name	UI Name	Description
active1DayUsers	1-day active users	The number of distinct active users on your site or app within a 1 day period. The 1 day period includes the last day in the report's date range. Note: this is the same as Active Users.
active28DayUsers	28-day active users	The number of distinct active users on your site or app within a 28 day period. The 28 day period includes the last day in the report's date range.
active7DayUsers	7-day active users	The number of distinct active users on your site or app within a 7 day period. The 7 day period includes the last day in the report's date range.
activeUsers	Active users	The number of distinct users who visited your site or app.
adUnitExposure	Ad unit exposure	The time that an ad unit was exposed to a user, in milliseconds.
addToCarts	Add-to-carts	The number of times users added items to their shopping carts.
averagePurchaseRevenue	Average purchase revenue	The average purchase revenue in the transaction group of events.
averagePurchaseRevenuePerPayingUser	ARPPU	Average revenue per paying user (ARPPU) is the total purchase revenue per active user that logged a purchase event. The summary metric is for the time period selected.
averagePurchaseRevenuePerUser	Average purchase revenue per user	The average purchase revenue per active user is the total purchase revenue per active user that logged any event. The summary metric is for the time period selected.
averageRevenuePerUser	ARPU	Average revenue per active user (ARPU). The summary metric is for the time period selected. ARPU uses Total Revenue and includes AdMob estimated earnings.
averageSessionDuration	Average session duration	The average duration (in seconds) of users' sessions.
cartToViewRate	Cart-to-view rate	The number of users who added a product(s) to their cart divided by the number of users who viewed the same product(s). This metric is returned as a fraction; for example, 0.1132 means 11.32% of users who viewed a product also added the same product to their cart.
checkouts	Checkouts	The number of times users started the checkout process.
conversions	Conversions	The count of conversion events. Events are marked as conversions at collection time; changes to an event's conversion marking apply going forward. You can mark any event as a conversion in Google Analytics, and some events (i.e. first_open, purchase) are marked as conversions by default. To learn more, see https://support.google.com/analytics/answer/9267568.
crashAffectedUsers	Crash-affected users	The number of users that logged a crash in this row of the report. For example if the report is time series by date, this metrics reports total users with at least one crash on this date. Crashes are events with the name "app_exception".
crashFreeUsersRate	Crash-free users rate	The number of users without crash events (in this row of the report) divided by the total number of users. This metric is returned as a fraction; for example, 0.9243 means 92.43% of users were crash-free.
dauPerMau	DAU / MAU	The rolling percent of 30-day active users who are also 1-day active users. This metric is returned as a fraction; for example, 0.113 means 11.3% of 30-day active users were also 1-day active users.
dauPerWau	DAU / WAU	The rolling percent of 7-day active users who are also 1-day active users. This metric is returned as a fraction; for example, 0.082 means 8.2% of 7-day active users were also 1-day active users.
ecommercePurchases	Ecommerce purchases	The number of times users completed a purchase. This metric counts 'purchase' events; this metric does not count 'in_app_purchase' and subscription events.
engagedSessions	Engaged sessions	The number of sessions that lasted longer than 10 seconds, or had a conversion event, or had 2 or more screen views.
engagementRate	Engagement rate	The percentage of engaged sessions (Engaged sessions divided by Sessions). This metric is returned as a fraction; for example, 0.7239 means 72.39% of sessions were engaged sessions.
eventCount	Event count	The count of events.
eventCountPerUser	Event count per user	The average number of events per user (Event count divided by Active users).
eventValue	Event value	The sum of the event parameter named 'value'.
eventsPerSession	Events per session	The average number of events per session (Event count divided by Sessions).
firstTimePurchaserConversionRate	First-time purchaser conversion	The percentage of active users who made their first purchase. This metric is returned as a fraction; for example, 0.092 means 9.2% of active users were first time purchasers.
firstTimePurchasers	First time purchasers	The number of users that completed their first purchase event.
firstTimePurchasersPerNewUser	First-time purchasers per new user	The average number of first time purchasers per new user.
itemListClickThroughRate	Item list click through rate	The number of users who selected a list(s) divided by the number of users who viewed the same list(s). This metric is returned as a fraction; for example, 0.2145 means 21.45% of users who viewed a list also selected the same list.
itemListClicks	Item list clicks	The number of times users clicked an item when it appeared in a list.
itemListViews	Item list views	The number of times the item list was viewed.
itemPromotionClickThroughRate	Item promotion click through rate	The number of users who selected a promotion(s) divided by the number of users who viewed the same promotion(s). This metric is returned as a fraction; for example, 0.1382 means 13.82% of users who viewed a promotion also selected the promotion.
itemPromotionClicks	Item promotion clicks	The number of times an item promotion was clicked.
itemPromotionViews	Item promotion views	The number of times an item promotion was viewed.
itemPurchaseQuantity	Item purchase quantity	The number of units for a single item included in purchase events.
itemRevenue	Item revenue	The total revenue from items only. Item revenue is the product of its price and quantity. Item revenue excludes tax and shipping values.
itemViews	Item views	The number of times the item details were viewed.
newUsers	New users	The number of users who interacted with your site or launched your app for the first time (event triggered: first_open or first_visit).
publisherAdClicks	Publisher ad clicks	The number of ad_click events.
publisherAdImpressions	Publisher ad impressions	The number of ad_impression events.
purchaseRevenue	Purchase revenue	The sum of revenue from purchases made in your app or site. Purchase revenue sums the revenue for these events: purchase, ecommerce_purchase, in_app_purchase, app_store_subscription_convert, and app_store_subscription_renew.
purchaseToViewRate	Purchase-to-view rate	The number of users who purchased a product(s) divided by the number of users who viewed the same product(s). This metric is returned as a fraction; for example, 0.128 means 12.8% of users that viewed a product(s) also purchased the same product(s).
purchaserConversionRate	Purchaser conversion	The percentage of active users who made 1 or more purchase transactions. This metric is returned as a fraction; for example, 0.412 means 41.2% of users were purchasers.
screenPageViews	Views	The number of app screens or web pages your users viewed. Repeated views of a single page or screen are counted. (screen_view + page_view events).
screenPageViewsPerSession	Views per session	The number of app screens or web pages your users viewed per session. Repeated views of a single page or screen are counted. (screen_view + page_view events) / sessions.
sessions	Sessions	The number of sessions that began on your site or app (event triggered: session_start).
sessionsPerUser	Sessions per user	The average number of sessions per user (Sessions divided by Active Users).
totalAdRevenue	Total ad revenue	The total advertising revenue from both Admob and third-party sources.
totalPurchasers	Total purchasers	The number of users that logged purchase events for the time period selected.
totalRevenue	Total revenue	The sum of revenue from purchases, subscriptions, and advertising (Purchase revenue plus Subscription revenue plus Ad revenue).
totalUsers	Total users	The number of distinct users who have logged at least one event, regardless of whether the site or app was in use when that event was logged.
transactions	Transactions	The count of transaction events with purchase revenue. Transaction events are in_app_purchase, ecommerce_purchase, purchase, app_store_subscription_renew, app_store_subscription_convert, and refund.
transactionsPerPurchaser	Transactions per purchaser	The average numer of transactions per purchaser.
userEngagementDuration	User engagement	The total amount of time (in seconds) your website or app was in the foreground of users' devices.
wauPerMau	WAU / MAU	The rolling percent of 30-day active users who are also 7-day active users. This metric is returned as a fraction; for example, 0.234 means 23.4% of 30-day active users were also 7-day active users.