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Google Analytics 4 (GA4)

Overview

Datasource for reporting on only Google Analytics 4 (GA4) enabled properties, not on UA properties

Vendor/Partner

Google

Version

Google Analytics Admin API V1 and Google Analytics Data API V1

API Documentation

Admin API

Data API

Sunset Date

None Listed (as of 04/04/24)

Channel(s)

Refresh Time (CST)

5 am / Real Time

Default backfill

5 days

Alli Data Library

(error)

Getting Started

Required Authorization

This datasource requires a google account with access to Google analytics and GA4 properties within google analytics

  1. Log into Alli and navigation to the Reports section

  2. Select the Add Datasource button and search for Google Analytics 4

  3. Give your datasource a name and click next

  4. Under the required authorization section, click the "Authorize Google Analytics 4" button.

  5. This will lead to a page to select your google account

  6. The next step is to select a Google Analytics profile. You can only select one profile at a time, however, you can follow the parent / child datasources to bring in multiple profiles.

  7. Select your dimensions and metrics and click next

  8. Load your data

Limitations

There are some limitations specifically being with the amount of dimensions you are able to select,

In a report request, you can specify zero or more dimensions. Requests are allowed up to 9 dimensions.

When it comes to metrics there are currently no limits when creating a report,

In a report request, you can specify one or more metrics

And when it comes to compatibility,

Not all dimensions and metrics can be selected together, it is recommended to use the explorer to check the compatibility between all dimensions and metrics before selecting them in your datasource

In order for the datasource to accurately (within reason due to general discrepancy between ui and api because of how certain things are calculated) reflect the ui make sure you are only requesting fields that are used in that ui report.

Source

Migrating from UA to GA4

If you need information about what dimensions and metrics in GA4 are equivalent to their counter parts in UA (universal analytics), this link has all the information necessary.

Define your Data

The following is a list of the dimensions and metrics with api name, ui name, and a description available through GA4. If you would like to view the list in the GA4 docs follow this link.

Dimensions

Api Name

UI Name

Description

achievementId

Achievement ID

The achieventment ID in a game for an event. Populated by the event parameter 'achievement_id'.

adFormat

Ad format

Describes the way ads looked and where they were located. Typical formats include 'Interstitial', 'Banner', 'Rewarded', and 'Native advanced'.

adSourceName

Ad source

The source network that served the ad. Typical sources include 'AdMob Network', 'Liftoff', 'Facebook Audience Network', and 'Mediated house ads'.

adUnitName

Ad unit

The name you chose to describe this Ad unit. Ad units are containers you place in your apps to show ads to users.

appVersion

App version

The app's versionName (Android) or short bundle version (iOS).

audienceId

Audience ID

The numeric identifier of an Audience. Users are reported in the audiences to which they belonged during the report's date range. Current user behavior does not affect historical audience membership in reports.

audienceName

Audience name

The given name of an Audience. Users are reported in the audiences to which they belonged during the report's date range. Current user behavior does not affect historical audience membership in reports.

brandingInterest

Interests

Interests demonstrated by users who are higher in the shopping funnel. Users can be counted in multiple interest categories. For example, 'Shoppers', 'Lifestyles & Hobbies/Pet Lovers', or 'Travel/Travel Buffs/Beachbound Travelers'.

browser

Browser

The browsers used to view your website.

campaignId

Campaign ID

The identifier of the marketing campaign. Present only for conversion events.

campaignName

Campaign

The name of the marketing campaign. Present only for conversion events.

character

Character

The player character in a game for an event. Populated by the event parameter 'character'.

city

City

The city from which the user activity originated.

cityId

City ID

The geographic ID of the city from which the user activity originated, derived from their IP address.

contentGroup

Content group

A category that applies to items of published content. Populated by the event parameter 'content_group'.

contentId

Content ID

The identifier of the selected content. Populated by the event parameter 'content_id'.

contentType

Content type

The category of the selected content. Populated by the event parameter 'content_type'.

country

Country

The country from which the user activity originated.

countryId

Country ID

The geographic ID of the country from which the user activity originated, derived from their IP address. Formatted according to ISO 3166-1 alpha-2 standard.

date

Date

The date of the event, formatted as YYYYMMDD.

dateHour

Date + hour (YYYYMMDDHH)

The combined values of date and hour formatted as YYYYMMDDHH.

dateHourMinute

Date hour and minute

The combined values of date, hour, and minute formatted as YYYYMMDDHHMM.

day

Day

The day of the month, a two-digit number from 01 to 31.

dayOfWeek

Day of week

The day of the week. It returns values in the range [0,6] with Sunday as the first day of the week.

defaultChannelGrouping

Default channel grouping

The conversion's default channel grouping is based primarily on source and medium. An enumeration which includes 'Direct', 'Organic Search', 'Paid Social', 'Organic Social', 'Email', 'Affiliates', 'Referral', 'Paid Search', 'Video', and 'Display'.

deviceCategory

Device category

The type of device: Desktop, Tablet, or Mobile.

deviceModel

Device model

The mobile device model (example: iPhone 10,6).

eventName

Event name

The name of the event.

fileExtension

File extension

The extension of the downloaded file (for example, 'pdf' or 'txt'). Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'file_extension'.

fileName

File name

The page path of the downloaded file (for example, '/menus/dinner-menu.pdf'). Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'file_name'.

firstSessionDate

First session date

The date the user's first session occurred, formatted as YYYYMMDD.

firstUserCampaignId

First user campaign ID

Identifier of the marketing campaign that first acquired the user. Includes Google Ads Campaigns.

firstUserCampaignName

First user campaign

Name of the marketing campaign that first acquired the user. Includes Google Ads and Manual Campaigns.

firstUserDefaultChannelGrouping

First user default channel grouping

The default channel grouping that first acquired the user. Default channel grouping is based primarily on source and medium. An enumeration which includes 'Direct', 'Organic Search', 'Paid Social', 'Organic Social', 'Email', 'Affiliates', 'Referral', 'Paid Search', 'Video', and 'Display'.

firstUserGoogleAdsAdGroupId

First user Google Ads ad group ID

The Ad Group Id in Google Ads that first acquired the user.

firstUserGoogleAdsAdGroupName

First user Google Ads ad group name

The Ad Group Name in Google Ads that first acquired the user.

firstUserGoogleAdsAdNetworkType

First user Google Ads ad network type

The advertising network that first acquired the user. An enumeration which includes 'Google search', 'Search partners', 'Google Display Network', 'Youtube Search', 'Youtube Videos', 'Cross-network', 'Social', and '(universal campaign)'.

firstUserGoogleAdsCampaignType

First user Google Ads campaign type

The campaign type of the Google Ads campaign that first acquired the user. Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. Campaign type is an enumeration that includes: Search, Display, Shopping, Video, Discovery, App, Smart, Hotel, Local, and Performance Max. To learn more, see https://support.google.com/google-ads/answer/2567043.

firstUserGoogleAdsCreativeId

First user Google Ads creative ID

The ID of the Google Ads creative that first acquired the user. Creative IDs identify individual ads.

firstUserGoogleAdsKeyword

First user Google Ads keyword text

The matched keyword that first acquired the user. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers. To learn more about Keywords, see https://support.google.com/google-ads/answer/6323.

firstUserGoogleAdsQuery

First user Google Ads query

The search query that first acquired the user.

firstUserManualAdContent

First user manual ad content

The ad content that first acquired the user. Populated by the utm_content parameter.

firstUserManualTerm

First user manual term

The term that first acquired the user. Populated by the utm_term parameter.

firstUserMedium

First user medium

The medium that first acquired the user to your website or app.

firstUserSource

First user source

The source that first acquired the user to your website or app.

firstUserSourcePlatform

First user source platform

The source platform that first acquired the user. Please do not depend on this field returning 'Manual' for traffic that uses UTMs; this field will update from returning 'Manual' to returning '(not set)' for an upcoming feature launch.

fullPageUrl

Full page URL

The hostname, page path, and query string for web pages visited; for example, the fullPageUrl portion of https://www.example.com/store/contact-us?query_string=true is www.example.com/store/contact-us?query_string=true.

googleAdsAccountName

Google Ads account name

The customer's descriptive name in Google Ads for the conversion event's campaign. Corresponding to customer.descriptive_name in the Google Ads API.

googleAdsAdGroupId

Google Ads ad group ID

The ad group id attributed to the conversion event.

googleAdsAdGroupName

Google Ads ad group name

The ad group name attributed to the conversion event.

googleAdsAdNetworkType

Google Ads ad network type

The advertising network type of the conversion. An enumeration which includes 'Google search', 'Search partners', 'Google Display Network', 'Youtube Search', 'Youtube Videos', 'Cross-network', 'Social', and '(universal campaign)'.

googleAdsCampaignType

Google Ads campaign type

The campaign type for the Google Ads campaign attributed to the conversion event. Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. Campaign type is an enumeration that includes: Search, Display, Shopping, Video, Discovery, App, Smart, Hotel, Local, and Performance Max. To learn more, see https://support.google.com/google-ads/answer/2567043.

googleAdsCreativeId

Google Ads creative ID

The ID of the Google Ads creative attributed to the conversion event. Creative IDs identify individual ads.

googleAdsKeyword

Google Ads keyword text

The matched keyword that led to the conversion event. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers. To learn more about Keywords, see https://support.google.com/google-ads/answer/6323.

googleAdsQuery

Google Ads query

The search query that led to the conversion event.

groupId

Group ID

The player group ID in a game for an event. Populated by the event parameter 'group_id'.

hostName

Hostname

Includes the subdomain and domain names of a URL; for example, the Host Name of www.example.com/contact.html is www.example.com.

hour

Hour

The two-digit hour of the day that the event was logged. This dimension ranges from 0-23 and is reported in your property's timezone.

isConversionEvent

Is conversion event

The string 'true' if the event is a conversion. Events are marked as conversions at collection time; changes to an event's conversion marking apply going forward. You can mark any event as a conversion in Google Analytics, and some events (i.e. first_open, purchase) are marked as conversions by default. To learn more, see https://support.google.com/analytics/answer/9267568.

itemBrand

Item brand

Brand name of the item.

itemCategory

Item category

The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Apparel is the item category.

itemCategory2

Item category 2

The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Mens is the item category 2.

itemCategory3

Item category 3

The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Summer is the item category 3.

itemCategory4

Item category 4

The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Shirts is the item category 4.

itemCategory5

Item category 5

The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, T-shirts is the item category 5.

itemId

Item ID

The ID of the item.

itemListId

Item list ID

The ID of the item list.

itemListName

Item list name

The name of the item list.

itemName

Item name

The name of the item.

itemPromotionCreativeName

Item promotion creative name

The name of the item-promotion creative.

itemPromotionId

Item promotion ID

The ID of the item promotion.

itemPromotionName

Item promotion name

The name of the promotion for the item.

landingPage

Landing page

The page path + query string associated with the first pageview in a session.

language

Language

The language setting of the user's browser or device. e.g. English

languageCode

Language code

The language setting (ISO 639) of the user's browser or device. e.g. 'en-us'

linkClasses

Link classes

The HTML class attribute for an outbound link. For example if a user clicks a link '

', this dimension will return 'center'. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'link_classes'.

linkDomain

Link domain

The destination domain of the outbound link. For example if a user clicks a link '

', this dimension will return 'youtube.com'. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'link_domain'.

linkId

Link ID

The HTML id attribute for an outbound link or file download. For example if a user clicks a link '

', this dimension will return 'socialLinks'. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'link_id'.

linkText

Link text

The link text of the file download. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'link_text'.

linkUrl

Link URL

The full url for an outbound link or file download. For example if a user clicks a link '

', this dimension will return 'https://www.youtube.com/results?search_query=analytics'. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'link_url'.

manualAdContent

Manual ad content

The ad content attributed to the conversion event. Populated by the utm_content parameter.

manualTerm

Manual term

The term attributed to the conversion event. Populated by the utm_term parameter.

medium

Medium

The medium attributed to the conversion event.

method

Method

The method by which an event was triggered. Populated by the event parameter 'method'.

minute

Minute

The two-digit minute of the hour that the event was logged. This dimension ranges from 0-59 and is reported in your property's timezone.

mobileDeviceBranding

Device brand

Manufacturer or branded name (examples: Samsung, HTC, Verizon, T-Mobile).

mobileDeviceMarketingName

Device

The branded device name (examples: Galaxy S10 or P30 Pro).

mobileDeviceModel

Mobile model

The mobile device model name (examples: iPhone X or SM-G950F).

month

Month

The month of the event, a two digit integer from 01 to 12.

newVsReturning

New / returning

New users have 0 previous sessions, and returning users have 1 or more previous sessions. This dimension returns two values: 'new' or 'returning'.

nthDay

Nth day

The number of days since the start of the date range.

nthHour

Nth hour

The number of hours since the start of the date range. The starting hour is 0000.

nthMinute

Nth minute

The number of minutes since the start of the date range. The starting minute is 0000.

nthMonth

Nth month

The number of months since the start of a date range. The starting month is 0000.

nthWeek

Nth week

A number representing the number of weeks since the start of a date range.

nthYear

Nth year

The number of years since the start of the date range. The starting year is 0000.

operatingSystem

Operating system

The operating systems used by visitors to your app or website. Includes desktop and mobile operating systems such as Windows and Android.

operatingSystemVersion

OS version

The operating system versions used by visitors to your website or app. For example, Android 10's version is 10, and iOS 13.5.1's version is 13.5.1.

operatingSystemWithVersion

Operating system with version

The operating system and version. For example, Android 10 or Windows 7.

orderCoupon

Order coupon

Code for the order-level coupon.

outbound

Outbound

Returns 'true' if the link lead to a site is not a part of the property’s domain. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'outbound'.

pageLocation

Page location

The protocol, hostname, page path, and query string for web pages visited; for example, the pageLocation portion of https://www.example.com/store/contact-us?query_string=true is https://www.example.com/store/contact-us?query_string=true. Populated by the event parameter 'page_location'.

pagePath

Page path

The portion of the URL between the hostname and query string for web pages visited; for example, the pagePath portion of https://www.example.com/store/contact-us?query_string=true is /store/contact-us.

pagePathPlusQueryString

Page path + query string

The portion of the URL following the hostname for web pages visited; for example, the pagePathPlusQueryString portion of https://www.example.com/store/contact-us?query_string=true is /store/contact-us?query_string=true.

pageReferrer

Page referrer

The full referring URL including the hostname and path. This referring URL is the user's previous URL and can be this website's domain or other domains. Populated by the event parameter 'page_referrer'.

pageTitle

Page title

The web page titles used on your site.

percentScrolled

Percent scrolled

The percentage down the page that the user has scrolled (for example, '90'). Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'percent_scrolled'.

platform

Platform

The platform on which your app or website ran; for example, web, iOS, or Android. To determine a stream's type in a report, use both platform and streamId.

platformDeviceCategory

Platform / device category

The platform and type of device on which your website or mobile app ran. (example: Android / mobile)

region

Region

The geographic region from which the user activity originated, derived from their IP address.

screenResolution

Screen resolution

The screen resolution of the user's monitor. For example, 1920x1080.

searchTerm

Search term

The term searched by the user. For example if the user visits '/some-page.html?q=some-term', this dimension returns 'some-term'. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'search_term'.

sessionCampaignId

Session campaign ID

The marketing campaign id for a session. Includes Google Ads Campaigns.

sessionCampaignName

Session campaign

The marketing campaign name for a session. Includes Google Ads and Manual Campaigns.

sessionDefaultChannelGrouping

Session default channel grouping

The session's default channel grouping is based primarily on source and medium. An enumeration which includes 'Direct', 'Organic Search', 'Paid Social', 'Organic Social', 'Email', 'Affiliates', 'Referral', 'Paid Search', 'Video', and 'Display'.

sessionGoogleAdsAccountName

Session Google Ads account name

A customer's descriptive name in Google Ads. Corresponding to customer.descriptive_name in the Google Ads API.

sessionGoogleAdsAdGroupId

Session Google Ads ad group ID

The Ad Group Id in Google Ads for a session.

sessionGoogleAdsAdGroupName

Session Google Ads ad group name

The Ad Group Name in Google Ads for a session.

sessionGoogleAdsAdNetworkType

Session Google Ads ad network type

The advertising network that led to the session. An enumeration which includes 'Google search', 'Search partners', 'Google Display Network', 'Youtube Search', 'Youtube Videos', 'Cross-network', 'Social', and '(universal campaign)'.

sessionGoogleAdsCampaignType

Session Google Ads campaign type

The campaign type for the Google Ads campaign that led to this session. Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. Campaign type is an enumeration that includes: Search, Display, Shopping, Video, Discovery, App, Smart, Hotel, Local, and Performance Max. To learn more, see https://support.google.com/google-ads/answer/2567043.

sessionGoogleAdsCreativeId

Session Google Ads creative ID

The ID of the Google Ads creative that lead to a session on your website or app. Creative IDs identify individual ads.

sessionGoogleAdsKeyword

Session Google Ads keyword text

The matched keyword that led to the session. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers. To learn more about Keywords, see https://support.google.com/google-ads/answer/6323.

sessionGoogleAdsQuery

Session Google Ads query

The search query that led to the session.

sessionManualAdContent

Session manual ad content

The ad content that led to a session. Populated by the utm_content parameter.

sessionManualTerm

Session manual term

The term that led to a session. Populated by the utm_term parameter.

sessionMedium

Session medium

The medium that initiated a session on your website or app.

sessionSource

Session source

The source that initiated a session on your website or app.

sessionSourcePlatform

Session source platform

The source platform of the session's campaign. Please do not depend on this field returning 'Manual' for traffic that uses UTMs; this field will update from returning 'Manual' to returning '(not set)' for an upcoming feature launch.

signedInWithUserId

Signed in with user ID

The string 'yes' if the user signed in with the User-ID feature. To learn more about User-ID, see https://support.google.com/analytics/answer/9213390.

source

Source

The source attributed to the conversion event.

sourcePlatform

Source platform

The source platform of the conversion event's campaign. Please do not depend on this field returning 'Manual' for traffic that uses UTMs; this field will update from returning 'Manual' to returning '(not set)' for an upcoming feature launch.

streamId

Stream ID

The numeric data stream identifier for your app or website.

streamName

Stream name

The data stream name for your app or website.

testDataFilterName

Test data filter name

The name of data filters in testing state. You use data filters to include or exclude event data from your reports based on event-parameter values. To learn more, see https://support.google.com/analytics/answer/10108813.

transactionId

Transaction ID

The ID of the ecommerce transaction.

unifiedPagePathScreen

Page path and screen class

The page path (web) or screen class (app) on which the event was logged.

unifiedPageScreen

Page path + query string and screen class

The page path and query string (web) or screen class (app) on which the event was logged.

unifiedScreenClass

Page title and screen class

The page title (web) or screen class (app) on which the event was logged.

unifiedScreenName

Page title and screen name

The page title (web) or screen name (app) on which the event was logged.

userAgeBracket

Age

User age brackets.

userGender

Gender

User gender.

videoProvider

Video provider

The source of the video (for example, 'youtube'). Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter 'video_provider'.

videoTitle

Video title

The title of the video. Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter 'video_title'.

videoUrl

Video URL

The url of the video. Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter 'video_url'.

visible

Visible

Returns 'true' if the content is visible. Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter 'visible'.

week

Week

The week of the event, a two-digit number from 01 to 53. Each week starts on Sunday. January 1st is always in week 01. The first and last week of the year have fewer than 7 days in most years. Weeks other than the first and the last week of the year always have 7 days. For years where January 1st is a Sunday, the first week of that year and the last week of the prior year have 7 days.

year

Year

The four-digit year of the event e.g. 2020.

Metrics

Api Name

UI Name

Description

active1DayUsers

1-day active users

The number of distinct active users on your site or app within a 1 day period. The 1 day period includes the last day in the report's date range. Note: this is the same as Active Users.

active28DayUsers

28-day active users

The number of distinct active users on your site or app within a 28 day period. The 28 day period includes the last day in the report's date range.

active7DayUsers

7-day active users

The number of distinct active users on your site or app within a 7 day period. The 7 day period includes the last day in the report's date range.

activeUsers

Active users

The number of distinct users who visited your site or app.

adUnitExposure

Ad unit exposure

The time that an ad unit was exposed to a user, in milliseconds.

addToCarts

Add-to-carts

The number of times users added items to their shopping carts.

averagePurchaseRevenue

Average purchase revenue

The average purchase revenue in the transaction group of events.

averagePurchaseRevenuePerPayingUser

ARPPU

Average revenue per paying user (ARPPU) is the total purchase revenue per active user that logged a purchase event. The summary metric is for the time period selected.

averagePurchaseRevenuePerUser

Average purchase revenue per user

The average purchase revenue per active user is the total purchase revenue per active user that logged any event. The summary metric is for the time period selected.

averageRevenuePerUser

ARPU

Average revenue per active user (ARPU). The summary metric is for the time period selected. ARPU uses Total Revenue and includes AdMob estimated earnings.

averageSessionDuration

Average session duration

The average duration (in seconds) of users' sessions.

cartToViewRate

Cart-to-view rate

The number of users who added a product(s) to their cart divided by the number of users who viewed the same product(s). This metric is returned as a fraction; for example, 0.1132 means 11.32% of users who viewed a product also added the same product to their cart.

checkouts

Checkouts

The number of times users started the checkout process.

conversions

Conversions

The count of conversion events. Events are marked as conversions at collection time; changes to an event's conversion marking apply going forward. You can mark any event as a conversion in Google Analytics, and some events (i.e. first_open, purchase) are marked as conversions by default. To learn more, see https://support.google.com/analytics/answer/9267568.

crashAffectedUsers

Crash-affected users

The number of users that logged a crash in this row of the report. For example if the report is time series by date, this metrics reports total users with at least one crash on this date. Crashes are events with the name "app_exception".

crashFreeUsersRate

Crash-free users rate

The number of users without crash events (in this row of the report) divided by the total number of users. This metric is returned as a fraction; for example, 0.9243 means 92.43% of users were crash-free.

dauPerMau

DAU / MAU

The rolling percent of 30-day active users who are also 1-day active users. This metric is returned as a fraction; for example, 0.113 means 11.3% of 30-day active users were also 1-day active users.

dauPerWau

DAU / WAU

The rolling percent of 7-day active users who are also 1-day active users. This metric is returned as a fraction; for example, 0.082 means 8.2% of 7-day active users were also 1-day active users.

ecommercePurchases

Ecommerce purchases

The number of times users completed a purchase. This metric counts 'purchase' events; this metric does not count 'in_app_purchase' and subscription events.

engagedSessions

Engaged sessions

The number of sessions that lasted longer than 10 seconds, or had a conversion event, or had 2 or more screen views.

engagementRate

Engagement rate

The percentage of engaged sessions (Engaged sessions divided by Sessions). This metric is returned as a fraction; for example, 0.7239 means 72.39% of sessions were engaged sessions.

eventCount

Event count

The count of events.

eventCountPerUser

Event count per user

The average number of events per user (Event count divided by Active users).

eventValue

Event value

The sum of the event parameter named 'value'.

eventsPerSession

Events per session

The average number of events per session (Event count divided by Sessions).

firstTimePurchaserConversionRate

First-time purchaser conversion

The percentage of active users who made their first purchase. This metric is returned as a fraction; for example, 0.092 means 9.2% of active users were first time purchasers.

firstTimePurchasers

First time purchasers

The number of users that completed their first purchase event.

firstTimePurchasersPerNewUser

First-time purchasers per new user

The average number of first time purchasers per new user.

itemListClickThroughRate

Item list click through rate

The number of users who selected a list(s) divided by the number of users who viewed the same list(s). This metric is returned as a fraction; for example, 0.2145 means 21.45% of users who viewed a list also selected the same list.

itemListClicks

Item list clicks

The number of times users clicked an item when it appeared in a list.

itemListViews

Item list views

The number of times the item list was viewed.

itemPromotionClickThroughRate

Item promotion click through rate

The number of users who selected a promotion(s) divided by the number of users who viewed the same promotion(s). This metric is returned as a fraction; for example, 0.1382 means 13.82% of users who viewed a promotion also selected the promotion.

itemPromotionClicks

Item promotion clicks

The number of times an item promotion was clicked.

itemPromotionViews

Item promotion views

The number of times an item promotion was viewed.

itemPurchaseQuantity

Item purchase quantity

The number of units for a single item included in purchase events.

itemRevenue

Item revenue

The total revenue from items only. Item revenue is the product of its price and quantity. Item revenue excludes tax and shipping values.

itemViews

Item views

The number of times the item details were viewed.

newUsers

New users

The number of users who interacted with your site or launched your app for the first time (event triggered: first_open or first_visit).

publisherAdClicks

Publisher ad clicks

The number of ad_click events.

publisherAdImpressions

Publisher ad impressions

The number of ad_impression events.

purchaseRevenue

Purchase revenue

The sum of revenue from purchases made in your app or site. Purchase revenue sums the revenue for these events: purchase, ecommerce_purchase, in_app_purchase, app_store_subscription_convert, and app_store_subscription_renew.

purchaseToViewRate

Purchase-to-view rate

The number of users who purchased a product(s) divided by the number of users who viewed the same product(s). This metric is returned as a fraction; for example, 0.128 means 12.8% of users that viewed a product(s) also purchased the same product(s).

purchaserConversionRate

Purchaser conversion

The percentage of active users who made 1 or more purchase transactions. This metric is returned as a fraction; for example, 0.412 means 41.2% of users were purchasers.

screenPageViews

Views

The number of app screens or web pages your users viewed. Repeated views of a single page or screen are counted. (screen_view + page_view events).

screenPageViewsPerSession

Views per session

The number of app screens or web pages your users viewed per session. Repeated views of a single page or screen are counted. (screen_view + page_view events) / sessions.

sessions

Sessions

The number of sessions that began on your site or app (event triggered: session_start).

sessionsPerUser

Sessions per user

The average number of sessions per user (Sessions divided by Active Users).

totalAdRevenue

Total ad revenue

The total advertising revenue from both Admob and third-party sources.

totalPurchasers

Total purchasers

The number of users that logged purchase events for the time period selected.

totalRevenue

Total revenue

The sum of revenue from purchases, subscriptions, and advertising (Purchase revenue plus Subscription revenue plus Ad revenue).

totalUsers

Total users

The number of distinct users who have logged at least one event, regardless of whether the site or app was in use when that event was logged.

transactions

Transactions

The count of transaction events with purchase revenue. Transaction events are in_app_purchase, ecommerce_purchase, purchase, app_store_subscription_renew, app_store_subscription_convert, and refund.

transactionsPerPurchaser

Transactions per purchaser

The average numer of transactions per purchaser.

userEngagementDuration

User engagement

The total amount of time (in seconds) your website or app was in the foreground of users' devices.

wauPerMau

WAU / MAU

The rolling percent of 30-day active users who are also 7-day active users. This metric is returned as a fraction; for example, 0.234 means 23.4% of 30-day active users were also 7-day active users.

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