Capterra

Vendor/Partner	Capterra
Version	v1
API Documentation	https://www.capterra.com/vp/insights/api (behind login)
Sunset Date	None Listed as of 01/04/2024
Channel(s)	SEM
Refresh Time (CST)
Default backfill	30 days
Alli Data Library

Getting Started

In order to use this datasource you need to obtain an API Key from Capterra. To do this, please reach out to your capterra account manager as described within the API Docs above. This datasource uses the Click Report API

Required Authorization

Limitations

All Dimensions are always selected. This is due to the way that the Capterra API returns the data.

The Click Report API allows you to retrieve your historical click data across our different categories, countries, and channels. Additionally, if you have multiple accounts with Gartner Digital Markets and they are mapped together, your requests to the API will return your click data across all these different accounts. No need to make multiple different requests from your different accounts.

Note: Click data is not considered final until your monthly invoice is issued. A final review of clicks is conducted at month-end, so your invoice may reflect a lower amount than this summary shows.

Define your Data

Dimensions

Name	Description
date_of_report	The Day the data relates to
vendor_id	The Vendor Id
vendor_name	Vendor Name associated
category	The category of the product
channel	The Channel the clicks relate to
country	The country the clicks relate to
email	the email the clicks relate to
product_name	The name of the product within Capterra

Metrics

Name	Description
clicks	Number of Clicks
conversions	Number of Conversions
conversion_rate	Conversion Rate (Conversions / Clicks)
cost	Advertising Cost (in USD)
cpl	Cost Per Lead (Cost / Conversions)
avg_cpc	Average Cost Per Click
avg_position	Average position for the requested period. Note: the value is calculated as average of daily average values