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Data References

Alli Data allows you to import reporting data from over 40+ advertising partners into one centralized hub to power and automate your reporting. Data will automatically refresh and can be, categorized, joined, and funneled into your preferred dashboarding/reporting partner improving efficiency and empowering you to make data-driven optimizations on your accounts. Some use cases include:

  • Automate reporting in Excel or create a client-facing dashboard

  • Pull data into a Data Studio or Tableau dashboard

  • Join or compare your client's source-of-truth reporting data with other partner data

  • Power pacing dashboards to monitor spend and performance

  • Filter down low performing keywords and add them to negative keyword lists using Alli Actions

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