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Google Ads

Google Ads is an online advertising platform by Google that enables businesses to create and display ads on Google's search and display networks, allowing targeted outreach to potential customers based on keywords, demographics, and user behavior.





API Documentation

Google Ads API Docs || Google Ads API Report Docs || Sunset Dates

Sunset Date

May 1, 2024



Refresh Time (CST)

6 am / Real Time

Default backfill

1st of the month 31 days, all others 7 days

Alli Data Library


To get started with the Google Ads datasource, ensure you have the following:

  • A Google account with reporting access to a Google Ads account

Click the button to login to your Google account and provide Alli access your Google Ads accounts.

Select one or multiple Google Ads account(s) that you want ingest data into Alli for.

Select which report type you would like to use. More information on report types can be found here:

Why are some of my campaigns missing in Alli after the datasource loaded?

This could be a number of reasons but commonly it’s because the account that contains the missing campaigns wasn’t selected in the Additional Configuration section of the datasource set up page.

Why does my datasource keep failing to load?

This could be a number of reasons but commonly it’s because of the authenticated user credentials being leveraged in the Required Authorization section of the datasource set up page. To resolve, first ensure that the Google account being used in the Required Authorization section has the correct reporting permissions in the Google Ads platform. If that is configured properly, ensure that the Google account’s token is not expired by clicking the Refresh Google Ads Access button in the Required Authorizations section of the datasource setup page and follow the prompts to login with the correct Google account.

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