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SEM Rush

Overview

SEM Rush is (contrary to the name) used primarily by the SEO team

Vendor/Partner

SEMRush

Version

Version 3.0

API Documentation

https://www.semrush.com/api-analytics/

Sunset Date

None as of 04/04/2024. Version 4.0 is already available

Channel(s)

SEO

Refresh Time (CST)

4 am

Default backfill

1 day

Alli Data Library

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Getting Started

When setting up this datasource you will need to input the API Key from SEMRush, the domain of the website you’d like to investigate, a regional database, and the limit of results you’d like it to output.

Where to find your accounts API Key:

  1. Click the drop down in the upper right corner and go to My Profile

  2. When in My Profile, click on Subscription info on the left side

  3. Once in Subscription info, navigate to the API Units tab under the Subscription info header

  4. Once there, your API Key and API units will be the only things on the page.

Limitations

Due to the response from the server only coming in one format all the Dimensions and Metrics are required except for the date which you can choose to include or not. Also as of August 17th, 2021 PMG’s SEMRush account has 0 API units with no plans to refill for the near future so the datasource is unusable for real data from SEMRush. This will continue being the case until the API units are refilled.

Define your Data

Dimensions

Name

Description

keyword

Keyword bringing users to the website via Google's top 100 organic search results.

date

Either filled by start date of the datasource or if month of end date is ahead of start date it is filled by the 15th of the start date month

Metrics

Name

Description

position

Position a URL gets with a particular keyword in Google's top 100 organic or paid search results.

prevposition

A position a domain gets with a particular keyword in Google's top 100 organic or paid search results.

positiondiff

The difference between the previous position a domain was earning with a particular keyword and its current position.

volume

The average number of times users have searched for a given keyword per month. We calculate this value over the last 12 months.

cpc

Average price in US dollars advertisers pay for a user's click on an ad containing a particular keyword (Google AdWords).

url

The URL of the target page (Backlinks).

traffic

The share of traffic driven to the website with a particular keyword for a specified period.

trafficcost

The percentage of the domain's total traffic cost that is attributed to a particular keyword.

competition

Competitive density of advertisers using the given term for their ads. One (1) means the highest competition.

numofresults

The total number of organic results returned for a given keyword at the last date of collection.

trends

The interest of searchers in a particular keyword during the last 12 months. This metric is based on changes in the number of queries per month.

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