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Taboola / Yahoo DSP

Overview

Taboola’s previously announced 30-year strategic partnership with Yahoo, which makes Taboola the exclusive native advertising partner across all of Yahoo’s digital properties. This datasource will allow you to pull that data.

Vendor/Partner

Taboola / Yahoo DSP

Version

Taboola API version: 1.0

API Documentation

https://developers.taboola.com/backstage-api/reference/welcome

Sunset Date

None as of 04/17/2024

Channel(s)

Refresh Time (CST)

6 am

Default backfill

5 days

Alli Data Library

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Getting Started

  1. Navigate to Reporting from the side menu of Alli. Make sure you’re in the Sources tab and click “Add New Datasource”.

  2. Scroll down to Taboola / Yahoo DSP and click. Enter your datasource name.

  3. Check the Advance Settings to check it is as expected. Check what you want to do with New Uploads and the data location. What is there by default should work.

  4. Enter the Client ID and Secret, this can be setup by your Taboola representative

    Screen Shot 2024-04-17 at 11.40.06 AM.png
  5. Click Next. This saves the information and grabs all Advertisers available.

  6. Once the page reloads, reopen the Additional Configuration and now select the Advertisers you want to pull and select your report type.

  7. Select the dimension/metrics

  8. Click Load data to get yesterday’s data or Backfill data now by choosing the backfill time range and hitting Next. Data should load and email you when complete.

Define your Data

Campaign Summary Report

Dimensions

Name

Table Field Name

Description

Advertiser Id

advertiser_id

Advertiser ID

Advertiser Name

advertiser_name

Advertiser Name

Date

date

The date of when the metrics were snapshot

Line ID

campaign

Line ID

Line Name

campaign_name

Line name

currency

currency

currency

Metrics

Name

Table Field Name

Description

clicks

clicks

clicks

impressions

impressions

impressions

visible impressions

visible_impressions

visible impressions

spent

spent

spent

conversions value

conversions_value

conversions value

roas

roas

roas

ctr

ctr

ctr

vctr

vctr

vctr

cpm

cpm

cpm

vcpm

vcpm

vcpm

cpc

cpc

cpc

campaigns num

campaigns_num

campaigns num

cpa

cpa

cpa

cpa clicks

cpa_clicks

cpa clicks

cpa actions num

cpa_actions_num

cpa actions num

cpa actions num from clicks

cpa_actions_num_from_clicks

cpa actions num from clicks

cpa actions num from views

cpa_actions_num_from_views

cpa actions num from views

cpa conversion rate

cpa_conversion_rate

cpa conversion rate

cpa conversion rate clicks

cpa_conversion_rate_clicks

cpa conversion rate clicks

cpa conversion rate views

cpa_conversion_rate_views

cpa conversion rate views

Top Campaign Content Report

Dimensions

Name

Table Field Name

Description

Advertiser Id

advertiser_id

Advertiser ID

Advertiser Name

advertiser_name

Advertiser Name

Date

date

The date of when the metrics were snapshot

Creative ID

item

Creative Id

Headline

item_name

item name

description

description

description

thumbnail url

thumbnail_url

thumbnail url

Creative Name

ad_name

Creative Name

url

url

url

Line ID

campaign

Line ID

Line Name

campaign_name

Line name

content provider

content_provider

content provider

content provider name

content_provider_name

content provider name

content provider id name

content_provider_id_name

content provider id name

currency

currency

currency

create time

create time

create time

old item version id

old_item_version_id

old item version id

learning display status

learning display status

learning display status

Metrics

Name

Table Field Name

Description

impressions

impressions

impressions

visible impressions

visible_impressions

visible impressions

roas

roas

roas

ctr

ctr

ctr

clicks

clicks

clicks

vctr

vctr

vctr

cpc

cpc

cpc

cpa

cpa

cpa

cpa clicks

cpa_clicks

cpa clicks

cvr

cvr

cvr

cvr clicks

cvr_clicks

cvr clicks

cvr views

cvr_views

cvr views

cpa

cpa

cpa

cpa clicks

cpa_clicks

cpa clicks

cpa views

cpa_views

cpa views

actions

actions

actions

actions num from clicks

actions_num_from_clicks

actions num from clicks

actions num from views

actions_num_from_views

actions num from views

cpm

cpm

cpm

vcpm

vcpm

vcpm

spent

spent

spent

conversions value

conversions_value

conversions value

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