Taboola / Yahoo DSP
Vendor/Partner | Taboola / Yahoo DSP |
|---|---|
Version | Taboola API version: 1.0 |
API Documentation | https://developers.taboola.com/backstage-api/reference/welcome |
Sunset Date | None as of 07/03/2024 |
Channel(s) | |
Refresh Time (CST) | 6 am |
Default backfill | 5 days |
Alli Data Library |
|
Getting Started
Navigate to Reporting from the side menu of Alli. Make sure you’re in the Sources tab and click “Add New Datasource”.
Scroll down to Taboola / Yahoo DSP and click. Enter your datasource name.
Check the Advance Settings to check it is as expected. Check what you want to do with New Uploads and the data location. What is there by default should work.
Enter the Client ID and Secret, this can be setup by your Taboola representative
Click Next. This saves the information and grabs all Advertisers available.
Once the page reloads, reopen the Additional Configuration and now select the Advertisers you want to pull and select your report type.
Select the dimension/metrics
Click Load data to get yesterday’s data or Backfill data now by choosing the backfill time range and hitting Next. Data should load and email you when complete.
Define your Data
Dimensions
Name | Table Field Name | Description |
|---|---|---|
|
| Advertiser ID |
|
| Advertiser Name |
|
| The date of when the metrics were snapshot |
|
| Line ID |
|
| Line name |
|
| currency |
Metrics
Name | Table Field Name | Description |
|---|---|---|
|
| clicks |
|
| impressions |
|
| visible impressions |
|
| spent |
|
| conversions value |
|
| roas |
|
| ctr |
|
| vctr |
|
| cpm |
|
| vcpm |
|
| cpc |
|
| campaigns num |
|
| cpa |
|
| cpa clicks |
|
| cpa actions num |
|
| cpa actions num from clicks |
|
| cpa actions num from views |
|
| cpa conversion rate |
|
| cpa conversion rate clicks |
|
| cpa conversion rate views |
Dimensions
Name | Table Field Name | Description |
|---|---|---|
|
| Advertiser ID |
|
| Advertiser Name |
|
| The date of when the metrics were snapshot |
|
| Creative Id |
|
| item name |
|
| description |
|
| thumbnail url |
Creative Name | ad_name | Creative Name |
|
| url |
|
| Line ID |
|
| Line name |
|
| content provider |
|
| content provider name |
|
| content provider id name |
|
| currency |
|
| create time |
|
| old item version id |
|
| learning display status |
Metrics
Name | Table Field Name | Description |
|---|---|---|
|
| impressions |
|
| visible impressions |
|
| roas |
|
| ctr |
|
| clicks |
|
| vctr |
|
| cpc |
|
| cpa |
|
| cpa clicks |
|
| cvr |
|
| cvr clicks |
|
| cvr views |
|
| cpa |
|
| cpa clicks |
|
| cpa views |
|
| actions |
|
| actions num from clicks |
|
| actions num from views |
|
| cpm |
|
| vcpm |
|
| spent |
|
| conversions value |