Yahoo DSP / Verizon Media Ads
Vendor/Partner | Yahoo |
|---|---|
Version |
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API Documentation | https://developer.yahoo.com/dsp/api/docs/reporting/reporting.html |
Sunset Date | https://developer.yahooinc.com/native/guide/navigate-the-api/versioning/ Deprecation and End of Life (EoL) dates have not been set yet for v3 as of 07/04/2024 |
Channel(s) | Programmatic |
Refresh Time (CST) | 6 AM |
Default backfill | 7 days Campaign data collected from events occurring in the previous 6 hours may or may not be available in reports. |
Alli Data Library |
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Getting Started
Required Authorization
In order to get the correct Client Id and Client Secret API Keys, you’ll need to follow the process outlined here, within the One Time Setup Section.
You’ll only be able to copy the Client Id & Client Secret on the initial creation, Please save it in your password manager.
This is tied to your user and not the advertiser ids you work with.
Additional Configuration
Client Id: Generated in the step above
Client Secret: Generated in the step above
Advertiser Ids: Comma Delimited Advertiser Ids
Limitations
Rate Limits:
https://developer.yahoo.com/dsp/api/docs/reporting/rate-limits.html
Other Limitations:
Cannot pull data over 24 months old
Report cannot be over 20 GB
Only pulls Daily Reports
Define your Data
Dimensions
https://developer.yahoo.com/dsp/api/docs/reporting/dimensions.html
Metrics
https://developer.yahoo.com/dsp/api/docs/reporting/metrics.html