Audience Planning

Vision

Alli Audience Planner envisions a future where marketers can move beyond traditional survey data and tap into the power of real-time, addressable audiences. We aim to enable precise targeting and campaign optimization by leveraging live audience data from multiple platforms. Our vision is to empower brands to make smarter, faster decisions based on accurate, actionable insights rather than relying on outdated or self-reported information.

Mission

Our mission is to provide a seamless, intelligent platform that enables brands to deeply understand their audiences, connect with them across multiple channels, and make informed decisions to drive success. We strive to blend the power of AI with human creativity to unlock new levels of precision in media planning.

Key Focus Areas

1. Persona Creation

Alli Audience Planner’s Persona Creation feature allows users to generate detailed, AI-powered personas that represent different audience segments. This tool taps into comprehensive data sets to build personas based on demographic, psychographic, and behavioral insights. These personas help marketers understand their audiences at a granular level and shape their strategies accordingly.

Key Benefits:

• Tailor marketing strategies with deep audience understanding.

• Create personas that reflect real-time trends and evolving customer behaviors.

• Leverage data-driven profiles to increase campaign relevance and resonance.

Link to the persona (You will need access to the playground client to access this)

2. Addressable Audiences

In a fragmented media landscape, reaching the right audience at the right time is critical. Alli Audience Planner enables brands to target addressable audiences across multiple channels, including Meta, Snap, TikTok, Amazon Ads, and Disney+. Through real-time integration, the platform provides accurate reach estimates and allows users to optimize media strategies based on audience availability and potential impact.

These differ across Partner Platforms
Social Platforms(Snap, Meta, Tiktok): For these platforms Audience Planner provides our media buyers and operators with the most relevant targeting options that they should use in Interests, geo, and Age Ranges to target this persona most effectively on those platforms

CTV Partners (Amazon Ads, Disney +): These platforms have off the shelf Audience Segments that are marketers select while selecting Audiences to target on these platforms so Audience Planner suggests the most relevant combination of Audience Segments that we should use to target the persona on these platforms

Key Benefits:

• Access omnichannel addressable audiences in real-time.

• Optimize campaigns with live reach data and cross-channel insights.

• Target users across the full customer journey, from awareness to conversion.

3. Ask Me Anything (AMA)

The Ask Me Anything feature allows users to interact with AI-powered personas and receive personalized insights based on their unique queries. Whether users are looking for content suggestions, media mix recommendations, or strategic advice, AMA serves as an on-demand AI advisor that enhances decision-making and streamlines the planning process.

Key Benefits:

• Engage with AI personas to get real-time answers to your marketing questions.

• Receive tailored advice for media planning, audience targeting, and content strategy.

• Simplify complex decision-making with fast, data-backed responses from AI.