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Audience Planner

Unlock the Power of Audience-Centric Planning

The Alli Audience Planner helps enhance audience-focused planning by generating key audience insights to inform strategic messaging, media plans and decision-making.

To maximize its value, it's important to collaborate with the PMG Strategic Planning & Insights team when finalizing Audience personas. This ensures insights are thoughtfully interpreted and applied for our clients.

Why Alli Audience Planner Matters

  1. Platform-Specific Audience Reach Estimates: Gain a comprehensive view across multiple ad platforms to determine the best channel mix and discover untapped audience segments.

  2. Enhanced Personas: Create dynamic, AI-driven personas tailored to evolving customer behaviors for more precise targeting and engagement.

  3. Cross-Channel Optimization: Seamlessly target omnichannel audiences with live reach estimates to maximize campaign efficiency and effectiveness.

  4. AI Enhanced Audience Exploration: Use the 'Ask Me Anything' feature to brainstorm and uncover insights that answer your most pressing marketing questions.

  5. Greater Impact: Increase relevance and efficiency at every stage of the customer journey, driving better results and stronger connections with your audience.


Getting Started

  1. Persona Creation: Generate AI-driven personas with insights from demographic, psychographic, and behavioral data.

    • Identify and target audience segments with deep precision.

    • Stay aligned with real-time trends and customer needs.

    • Shape data-driven strategies for greater campaign impact.

  2. Addressable Audiences: Target audiences across platforms in real-time with omnichannel precision.

    • Get live reach estimates from Meta, Snap, TikTok, Amazon Ads, and Disney+.

    • Optimize campaigns with tailored platform-specific strategies.

    • Target personas throughout the customer journey, from awareness to conversion.

  3. Ask Me Anything (AMA): Interact with AI-powered personas to get tailored marketing insights.

    • Simplify complex marketing questions with instant, AI-driven answers.

    • Access media mix, content strategy, and targeting recommendations.

    • Make faster, more informed decisions backed by real-time data.

  4. Check out Alli Audience Planner Vision Doc: To learn more about our reasoning behind building Audience Planner and to dive deeper into its main features.

User Guides