Audience Planner
Unlock the Power of Audience-Centric Planning
The Alli Audience Planner helps enhance audience-focused planning by generating key audience insights to inform strategic messaging, media plans and decision-making.
To maximize its value, it's important to collaborate with the PMG Strategic Planning & Insights team when finalizing Audience personas. This ensures insights are thoughtfully interpreted and applied for our clients.
Why Alli Audience Planner Matters
Platform-Specific Audience Reach Estimates: Gain a comprehensive view across multiple ad platforms to determine the best channel mix and discover untapped audience segments.
Enhanced Personas: Create dynamic, AI-driven personas tailored to evolving customer behaviors for more precise targeting and engagement.
Cross-Channel Optimization: Seamlessly target omnichannel audiences with live reach estimates to maximize campaign efficiency and effectiveness.
AI Enhanced Audience Exploration: Use the 'Ask Me Anything' feature to brainstorm and uncover insights that answer your most pressing marketing questions.
Greater Impact: Increase relevance and efficiency at every stage of the customer journey, driving better results and stronger connections with your audience.
Getting Started
Persona Creation: Generate AI-driven personas with insights from demographic, psychographic, and behavioral data.
Identify and target audience segments with deep precision.
Stay aligned with real-time trends and customer needs.
Shape data-driven strategies for greater campaign impact.
Addressable Audiences: Target audiences across platforms in real-time with omnichannel precision.
Get live reach estimates from Meta, Snap, TikTok, Amazon Ads, and Disney+.
Optimize campaigns with tailored platform-specific strategies.
Target personas throughout the customer journey, from awareness to conversion.
Ask Me Anything (AMA): Interact with AI-powered personas to get tailored marketing insights.
Simplify complex marketing questions with instant, AI-driven answers.
Access media mix, content strategy, and targeting recommendations.
Make faster, more informed decisions backed by real-time data.
Check out Alli Audience Planner Vision Doc: To learn more about our reasoning behind building Audience Planner and to dive deeper into its main features.