Audience Planning FAQ
Q: I’m a Media Buyer. What should I use Audience Planner for?
A: As a Media Buyer, you can use Audience Planner to identify and analyze the most relevant audience segments across different media platforms like Snap, Meta, TikTok, Amazon Ads, and Disney+. The tool helps you understand the reach and targeting options for each persona, enabling you to optimize your media buys with accurate, data-driven insights. You can also gain real-time insights into audience preferences and media consumption patterns to make informed media mix decisions.
Q: I’m in Client Strategy. What should I use Audience Planner for?
A: If you’re in Client Strategy, Audience Planner allows you to gain deep insights into your target audience’s behaviors, preferences, and media consumption patterns. You can use the tool to align campaign strategies with specific audience segments, ensuring that your media plans resonate with the right people. Additionally, the tool provides performance benchmarks and content insights, helping you tailor your strategies to maximize effectiveness and deliver better client outcomes.
Audience Planner is a valuable tool for gaining deep insights into your target audience’s behaviors, preferences, and media consumption patterns. You should collaborate with the SP&I (Strategy, Planning & Insights) team to leverage Alli Audience Planner in connection with customer segmentation studies and consumer insights research. This collaboration will ensure that your strategies align with the most relevant audience data, helping you build more effective campaign plans and enhance client outcomes.
Q: What are the main components of Audience Planner?
A: The main components of Alli Audience Planner include:
Persona Creation and Insights: Generate AI-driven personas based on platform data, first-party data, and third-party research.
Audience Reach Estimates: Real-time estimates of audience reach across platforms like Snap, Meta, TikTok, Amazon Ads, and Disney+.
Ask Me Anything: An interactive feature that allows users to ask natural language questions and receive audience insights in real time.
Content and Influencer Insights: Insights into optimal content formats, influencers, and performance trends for each audience segment.
Omnichannel Media Preferences: Detailed media consumption insights across channels such as TV, digital, and social.
Q: Where does the data in Alli Audience Planner come from?
A: Alli Audience Planner pulls data from multiple sources, including platform data from Snap, Meta, TikTok, Amazon Ads, and Disney+. It also leverages PMG’s proprietary data and third-party research to deliver robust audience insights across different media channels and sectors.
Q: What platforms are supported by Alli Audience Planner?
A: Alli Audience Planner currently supports Snap, Meta, TikTok, Amazon Ads, and Disney+.
Q: Can we customize the displayed audience insights?
A: Not yet. For the v1 of Alli Audience Planner, we have focused on the Reach metric for targeting options (Snap, Meta, TikTok) and pre-made Audience Segments in Amazon Ads and Disney+. However, customization is on our roadmap for future development.
Q: Does the tool provide media insights beyond audience data?
A: Yes! In addition to audience insights, Alli Audience Planner supports content insights, influencer/creator insights, and media performance benchmarks. These insights help identify optimal content formats, influencer partnerships, and performance trends. You can access these insights by asking the persona in natural language using the “Ask me Anything” feature for personas that are published.
Q: Can I explore specific audience insights in real-time?
A: Yes! Users can interact with AI-generated personas in real-time using the “Ask me Anything” feature. By asking natural language questions, you can get instant insights on specific audience behaviors, preferences, and media consumption patterns for any published persona.
Q: Can I see the media preferences for my audience segments?
A: Yes! Alli Audience Planner provides detailed media consumption insights for each persona or audience segment, helping you understand which channels (TV, digital, social, etc.) are most effective for reaching them. You can also explore these preferences by using the “Ask me Anything” feature to ask natural language questions for any published persona.
Q: How are reach and targeting estimates calculated?
A: Alli Audience Planner communicates with each partner platform in real time to fetch the most accurate and up-to-date reach estimates for personas.
Q: Are dynamic audience updates available?
A: Yes, the tool continuously updates audience reach estimates and targeting options based on the latest data. This ensures that audience segments reflect the most current trends and behavior patterns for more effective campaign planning.
Q: What is on the roadmap for Audience Planner?
The potential roadmap for Audience Planner includes:
Customization of Displayed Insights: Future versions will allow for more customization of audience insights.
Expansion of Supported Platforms: Integration with more platforms beyond Snap, Meta, TikTok, Amazon Ads, and Disney+.
Advanced Audience Planning capabilities: Enhancing AI capabilities to provide more sophisticated media mix recommendations based on personas, budgets, and campaign objectives.
Deeper First-Party Data Integration: Enabling more granular insights from first-party customer data.
Additional Persona Collaboration Features: Allowing users to engage with multiple personas simultaneously for more comprehensive planning insights.
Q: How well do these systems manage special characters?
A: Alli Audience Planner, powered by GPT-4o, handles most special characters, such as punctuation marks and common accents, effectively. However, the system may have occasional limitations with certain complex inputs like emojis or non-standard characters, depending on the context of the query. We recommend running specific tests to ensure that all special characters relevant to your use case are processed correctly, especially if your audience data includes less common characters or formatting.
Q: Are there any blockers that would limit our ability to scale these products globally?
A: Some potential blockers for global scaling include:
Data Availability: Audience insights may vary in depth and accuracy depending on the availability of platform data in different regions.
Localization: The need for localized content, personas, and media insights to reflect the cultural and behavioral differences across global markets.
Platform Restrictions: Not all platforms may offer the same level of integration or data access in every country, which could limit the tool’s functionality in some regions.
However, as we continue to integrate more data sources and expand partnerships globally, these limitations will be mitigated, allowing us to provide even more comprehensive insights and seamless functionality across different regions. This will enable us to scale the product more effectively on a global level.
Q: Can I include Alli Audience Planner personas in client deliverables?
A: Not at this time. The tool is currently open for internal testing only.