How-To: Create an audience segment
Overview
This how-to covers how to create a segment from an Audience list.
Instructions
Before starting, make sure you have an audience list available within your client to create a segment from.
There are 3 ways to create a new segment from within alli audiences.
First way:
Click on the audience list you would like to create a segment from. It will take you to the following page to enter a name, description and filters for a segment on that list.
This way does not work for creating segments on data lists as they are not clickable. To create a segment on a data list - use the second way.
Second way:
Navigate to ‘Segments’ in Alli Audiences and click ‘Create New Segment’.
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Select from the pop up the Audience list on which you would like to segment.
It will take you to the following page to enter a name, description and filters for a segment on that list.
Third way:
To create a segment on a power audience, click on the power audience you would like to create a segment from. It will take you to the following page to enter a name, description and filters for a segment on that list.
Next, apply filters to your segment.
Here are the instructions on how to do that: How-To: Filter an audience segment