Refine Your Audience with Precision
Segmentation organizes your data into targeted groups, ensuring your campaigns reach the right audience with precision.
Why Segmenting Matters
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Maximize Existing Data: Filter and refine existing audience lists to focus on high-impact groups without needing to upload new data.
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Automate Segment Updates: Use dynamic filters that refresh segments whenever parent lists are updated, ensuring campaigns stay relevant.
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Simplify Campaign Setup: Prepare tailored audiences that are ready to activate across multiple platforms.
Getting Started
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Explore Existing Lists:
Review available data in the Lists section. Identify the list that aligns with your campaign goals, such as customer lists or transaction data. -
Create Your First Segment:
In the Segments tab, click "Create New Segment" and select a parent list. Add filters to include or exclude specific customers, such as location or purchase behavior. For detailed instructions, see How-To: Create a Segment. -
Deploy to Partners:
Choose a segment from the Segments tab or activate a full list from the Lists tab. Select the target platform and configure auto-refresh for ongoing updates.
User Guides
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How-To: Create an Audience Segment (and Filter to a Specific Audience) -
How-To: Modify an audience segment -
How-To: Duplicate a segment -
How-To: Delete a segment -
How-to: Get Access to Power Audiences -
How-to: Create a power audience in alli audiences -
How-to: Write Power Audience SQL -
How-to: Delete a Power Audience -
Advanced Guide: Join Two Lists with Power Audiences