Manipulating Lists

Refine Your Audience with Precision

Segmentation organizes your data into targeted groups, ensuring your campaigns reach the right audience with precision.

Maximize Existing Data: Filter and refine existing audience lists to focus on high-impact groups without needing to upload new data.
Automate Segment Updates: Use dynamic filters that refresh segments whenever parent lists are updated, ensuring campaigns stay relevant.
Simplify Campaign Setup: Prepare tailored audiences that are ready to activate across multiple platforms.

Explore Existing Lists:
Review available data in the Lists section. Identify the list that aligns with your campaign goals, such as customer lists or transaction data.
Create Your First Segment:
In the Segments tab, click "Create New Segment" and select a parent list. Add filters to include or exclude specific customers, such as location or purchase behavior. For detailed instructions, see How-To: Create a Segment.
Deploy to Partners:
Choose a segment from the Segments tab or activate a full list from the Lists tab. Select the target platform and configure auto-refresh for ongoing updates.