How-To: Create an Audience Segment (and Filter to a Specific Audience)

This how-to covers how to create a segment from an Audience list.

Instructions

1. Navigate to ‘Segments’ in Alli Audiences and click ‘Create New Segment’.

   

   
   

2. Select from the pop up the Audience list on which you would like to segment.

   

3. Add a name and description to your segment.

   

4. Click ‘Preview’ to ensure data is loading correctly.

   

5. Add a filter to your list to build your segment

   

   1. Filters can be applied to any column in your Audience list. You can filter to include or exclude specific customers based on the following conditions.

      

      1. Please visit Segmenting Best Practices and Use Cases for a running list of examples.

   2. In this case, the only non-hashed field is zip code, so we will create a segment to target customers in Austin, TX using the area’s zip codes with a series of 'Include' filters.

      

      
      

6. Click ‘Preview’ to inspect the data and view segment size

   1. In this Austin, TX customers segment example, the segment size is likely too small to be useful.

      

      1. Please visit Segmenting Best Practices and Use Cases for more on segment size recommendations.
         

7. Click ‘Save’ to save your segment, or click 'Save & Activate' to go straight to activating to a publisher platform.

   

Additional Ways to Create an Audience Segment

1. Click on the audience list you would like to create a segment from. It will take you to the following page to enter a name, description and filters for a segment on that list.

   

2. To create a segment on a power audience, click on the power audience you would like to create a segment from. It will take you to the following page to enter a name, description and filters for a segment on that list.

   
   

   

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