Power Audiences
Unlock Advanced Audience Customization
Power Audiences gives you full control over how you access and manipulate audience data in Alli. Unlike standard CRM lists and Segments, Power Audiences allows you to write custom SQL queries to combine, refine, and transform data from multiple sources. This feature is ideal for creating highly targeted and dynamic audiences tailored to specific marketing goals.
Why Power Audiences Matters
Advanced Customization: Combine data from multiple lists, such as CRM and transaction data, to create precise audience definitions.
Flexible Querying: Write your own SQL queries to filter, transform, and analyze audience data at any level of complexity.
Empower Data-Driven Campaigns: Build advanced audience profiles that align with unique campaign strategies.
Automate Updates: Power Audiences dynamically refresh based on changes in the source data, ensuring relevance for every activation.
Getting Started
Combine CRM and Transaction Data to Build High-Value Segments:
Join customer lists with transaction data to identify high-value buyers or repeat purchasers.
Prepare Advanced Audiences for Deployment:
Learn how to deploy a Power Audience using How-To: Activate a Segment to Facebook.