Creative Analyzer
Deep insights into creative performance, one element at a time.
Alli’s Creative Analyzer visually displays the different creative elements (in the form of ML generated labels) along with their performance. As an aggregate view, it helps teams understand how prevalent these elements are across their ads, as well as the way they’re performing on any desired KPI. That way, Creative Analyzer empowers teams to generate and validate hypotheses, refine strategies, and optimize creative production for better performance.
Why Creative Analyzer Matters
Understand What Drives Results: Break down creative elements—such as imagery, objects, and colors—to identify how they are impacting key metrics like CTR and ROAS.
Optimize Creative Strategies: Gain actionable insights to guide production decisions, ensuring every creative element aligns with audience preferences and campaign goals.
Generate & Validate Hypotheses: Identify patterns in your data to surface potential insights, and test your creative ideas against real data to confirm what works and confidently iterate on designs.
Save Time With Automation: Streamlined analysis powered by machine learning allows for aggregate views of hundreds of ads at once, an analysis that would be almost impossible to conduct manually.
Getting Started
Explore the Creative Analyzer Tool:
Navigate to Creative Analyzer within Creative Insights to access a breakdown of creative elements. Use the provided filters to drill down into specific objectives, formats, or campaigns.
Select which KPI you want to evaluate the creative tags against based on what’s most relevant to your objectives.
To better understand the “Frequency vs. Performance” graph, look at this tutorial.
Identify Trends:
Leverage the visualization of aggregated data to uncover patterns in performance, such as high-performing visual elements or overrepresented elements within your campaigns..
Iterate on Findings:
Navigate through the rest of Creative Insights' features (such as Top & Bottom Performers or the Ad Feed) to validate your hypotheses.
Use insights to make data-driven improvements to your creative assets, optimizing for the elements that resonate most with your audience.
User Guides