Breadcrumbs

Ad Feed & Details

In-depth Analysis of Creatives

The Ad Feed and Ad Details pages within Creative Insights deliver a streamlined approach to managing and analyzing your creative assets. These capabilities empower marketers with granular data and machine learning-driven insights, supporting confident decision-making and creative excellence.

Why Creative Matters

  • Uncover What Drives Performance: Deep-dive into individual creatives or compare cross-platform campaigns to identify the visual, text, and contextual elements that resonate with your audience.

  • Streamline Creative Management: The Ad Feed provides a centralized view of all creative assets across platforms, eliminating silos and enabling better cross-functional collaboration.

  • Refine Strategies With Confidence: Machine learning analysis in the Ad Details tool highlights trends and benchmarks performance, helping you validate hypotheses and optimize your content.

Getting Started

  1. Explore the Ad Feed:

    • Navigate to the Ad Feed to view your complete creative library. Use filters to organize by campaign, platform, or creative attributes like format or tags.

    • Leverage the deduplication feature to consolidate identical creatives running across different placements for a cleaner view of performance data.

  2. Drill Down With Ad Details:

    • Click on any creative in the Ad Feed to access its Ad Details page. Here, you can analyze performance metrics, metadata, and machine learning-powered insights specific to that asset.

    • Use video analysis tools, such as the view rate graph and logo placement tracker, to fine-tune your video strategy.

  3. Save Time With Filters:

    • Apply advanced filters to zero in on specific creatives or campaigns. For recurring use cases, save your filter configurations for consistent analysis.

  4. Validate With the Creative Scorecard:

    • Benchmark your video creatives against industry best practices using the Creative Scorecard. Review actionable feedback to optimize elements like pacing, branding, and calls to action.

  5. Share Insights:

User Guides