Categorizations

Turn Data into Actionable Insights

In today’s marketing landscape, disconnected data creates inefficiencies, slows decision-making, and hinders performance. The Categorization tool is a cornerstone of Alli’s mission to standardize and organize your data into meaningful groups. This ensures consistency across reporting and simplifies analysis by harmonizing diverse datasets.

Using categorizations effectively can help you uncover deeper insights and maintain uniformity in your reports.

Why Categorizations Matters

• Simplify data classification by applying consistent, user-defined rules across multiple sources.

• Unify diverse data streams to create a centralized, cohesive view of performance.

• Unlock holistic insights by breaking down silos and combining data into a singular source of truth.

Getting Started

1. Explore all that Categorizations has to offer:

   1. Follow this tutorial to get an understanding of what’s possible with Categorizations: Tutorial: Getting Started With Categorizations

2. Create a New Categorization:

   1. Follow this How-To to create your first Categorization: How-To: Add a new categorization

3. Leverage your Categorization for data analysis:

   1. Follow this How-To to use your Categorization in your SQL report: How-To: Use categorizations within your custom report

User Guides