Display Data Library
Overview
Data Library supports Display/Programmatic data from various commonly-used DSPs.
Data is standardized and made available through different types of reports designed to streamline tasks such as optimization, billing, dashboards, etc.
Supported DSPs
Google Ads (Display Network)
Display & Video 360 (DV360)
The Trade Desk (TTD)
Bidtellect
Yahoo DSP (formerly Verizon)
Microsoft Bing (Audience Network)
Amazon DSP
Ad Servers
Questions?
Tool Owner | |
Slack Channel | #alli-data-library |
Author |
Available Reports
Report | View | Description | CM360 | Google Ads | DV360 | The Trade Desk | Bidtellect | Verizon | Microsoft Bing | Amazon DSP |
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Account |
| DSP Account performance |
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Campaign |
| DSP Campaign performance |
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Insertion Order |
| DSP Insertion Order performance |
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Line Item |
| DSP Line Item performance |
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Ad Group |
| DSP Ad Group performance |
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Ad |
| DSP Ad/Creative performance |
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Inventory |
| DSP Ad Group performance segmented by domain |
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Geo |
| DSP Campaign performance segmented by country, region, and city |
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Placement |
| Consolidated placement and creative-level performance from Campaign Manager, and cost data from DSPs.More info:
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Creative |
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Data Lineage
The following diagrams illustrate the datasources of each view.
Ad → Account
Inventory
Geo
Placement & Creative
