RSA 2.0 User Reference Document

Overview

Alli RSAs is used to add or edit RSAs in Google or to get a bulk csv file containing RSAs that can later be QA'ed and uploaded manually.

Tool Owner	Alli Solutions Team
Author	Gautam Sharma

Add new RSAs to an AdGroup
Edit Existing RSAs
Submit RSAs in a PAUSED or ENABLED status
Add new labels or reinstate deleted labels in your customer’s shared library
Automatically scan for newly created AdGroups and create RSAs in those AdGroups in a schedule
Submit the Ads directly to Google or download a csv file for QA that can be manually uploaded later
Use both Google Sheets and SmartSheets to input data
Add desired timezone and schedule by adding Start Hour End Hour and Timezone Columns to the sheet right after dates. (supports all timezones and defaults to accounts timezone if not provided). If you do not want the scheduling you can skip adding these columns and it will default the schedule to all day.

Setup your Google Sheet or Smartsheet and your marketplace app - details can be found on this page: How-To: Set Up Alli RSA 2.0
Submit an onboarding request by adding your clients details to this sheet: https://docs.google.com/spreadsheets/d/1TgPybxcb8dKPVNLCbStX8eTCKC9R5j6hesvIx1-zNFM/edit?usp=sharing
Fill in your Google Sheet or Smartsheet with the necessary data and run the app. You may also run the app on a schedule to constantly scan for newly added AdGroups that match your inclusion exclusion logic and apply RSAs to them.
Alli RSAs 2.0 uses “Labels” to identify and edit the RSAs or add new ones. Here is a table that would be useful in understanding when new RSAs get added and when existing RSAs get edited

Labels

Campaign AdGroups

New

Existing

New

New RSAs get created for the Campaign Adgroups that match the inclusion exclusion logic and the label is attached to them.

If the headlines / descriptions / paths / URLs supplied in the input sheet are different from the ones already existing, the RSAs of existing Campaign Adgroups that match the inclusion exclusion logic get edited
New RSAs get created for the new Campaign Adgroups that match the inclusion exclusion logic.

Existing

New RSAs get created for the Campaign Adgroups that match the inclusion exclusion logic and the label is attached to them.

If the headlines / descriptions / paths / URLs supplied in the input sheet are different from the ones already existing, the RSAs of existing Campaign Adgroups that match the inclusion exclusion logic get edited

Column Name	Definition	Formatting Rules
Promo + Evergreen Tabs
Column Name	Definition	Formatting Rules
Start Date	The start date of the RSA.	Required value Must be before or equal to End Date Must be in “date” format (MM/DD/YYYY)
End Date	The end date of this RSA.	Required value for Promo Must be after or equal to Start Date Must be after or equal to the current date Must be in “date” format (MM/DD/YYYY) Non-Required value for Evergreen If unused, the default date will be 01-01-2030 If used, must follow the same Promo rules above
Start Hour	The start time for this RSA, effective on the specified start date.	Non-Required value If used, it must be in “time” format (HH:MM:SS AM/PM) If not used, the default start time is 12:00:00 AM
End Hour	The end time for this RSA, effective on the specified end date.	Non-Required value If used, it must be in “time” format (HH:MM:SS AM/PM) If not used, the default start time is 11:59:00 PM
Timezone	The timezone in effect for Start Hour and End Hour.	Non-Required value If used, it must be one of the following: CST, CDT, EST, EDT, MST, MDT, PST, PDT, AKST, AKDT, HAST, HADT, HST, SST, GMT, UTC, BST, WET, WEST, AEST, AEDT, ACST, ACDT, AWST If not used, the default timezone is CST (America/Chicago)

6. If you have any questions, reach out to your Alli Solutions Partner.