Tutorial: Understanding your Ad Feed
The Ad Feed consolidates all your creatives into one centralized, cross-platform view, giving you an intuitive and visual way to explore your marketing ecosystem. Unlike traditional dashboards that are limited to numbers and tables, the Ad Feed brings your creative assets to life—allowing you to not only track performance but see the ads themselves.
From filtering and deduplicating creatives to viewing aggregated performance metrics, the Ad Feed provides everything you need to monitor, evaluate, and refine your creative strategy.
Key Features
1. Cross-Platform Ad Consolidation
The Ad Feed collects and displays all your creative assets across platforms, formats, and campaigns in one centralized view. No more jumping between tools or tabs—this is your complete creative inventory.
2. Filters and Flexibility
Use Creative Insights’ filtering capabilities to customize your view and analyze specific subsets of ads. Whether you're looking to isolate a campaign, compare dynamic vs. non-dynamic ads, or drill down into specific formats, filters ensure the results are tailored to your needs. (See: How-to: Apply and Save Filters)
3. Creative Deduplication
Identical ads running across multiple placements are automatically aggregated into a single entry, giving you a cleaner and more focused view of your creative performance.
Aggregated Metrics: Each deduplicated ad shows combined performance metrics, such as total spend, average CTR, CPC, and CPM, across all placements.
Placement Breakdown: For a deeper dive, click the bubble at the top of the creative thumbnail to open a modal with individual placement data, such as performance metrics and metadata. This breakdown is also available on the Ad Details page.
4. Summary Metrics
At the top of the Ad Feed, view aggregated summary metrics for the entire set of creatives currently visible, including:
Total Spend: How much has been spent across the selected creative set.
Average CTR: The overall click-through rate for the filtered ads.
CPC: The average cost per click across the selected creative set.
CPM: The cost per thousand impressions for the creatives.
These metrics provide a quick health check for any subset of ads, whether you're analyzing an entire campaign or comparing performance trends across formats.
5. Table vs. Grid View
Grid View: A more visual layout that focuses on creative thumbnails—ideal for identifying patterns in design, messaging, or formats.
Table View: A performance-focused layout that surfaces detailed metrics and allows sorting by KPIs.
(Pro Tip: Power users can switch between views to balance visual insights with performance data.)
6. Ad Details Page
Click into any creative to access the Ad Details page, where you can explore more granular data, including Machine Learning analysis and performance data across time. (See: Ad Details Page)
Pro Tips
Keep Your Objectives in Mind: Use filters and summary metrics to quickly gut-check creative performance against your campaign’s KPIs. For example, filter by dynamic vs. non-dynamic ads to see which strategy is driving stronger results.
Spot Creative Trends: Leverage the grid view to identify visual or messaging patterns among your top performers and opportunities for improvement in your lower-performing ads.
Drill Deeper When Needed: Use the creative deduplication feature to break down individual placements for more precise insights—like how the same ad performs across different audiences or platforms.
Iterate with Confidence: Regularly revisit the Ad Feed to monitor performance trends, validate hypotheses, and inform creative testing.