January 2025

New datasources

Apple Search Ads

Apple Search Ads API has been upgraded to v5. For more information see https://developer.apple.com/documentation/apple_search_ads/apple_search_ads_campaign_management_api_5 .

Metrics Updates

installs will represent click / tap-through installs
newdownloads will represent click / tap-through new downloads
redownloads will represent click / tap-through re-downloads

Deprecated metrics

latoninstalls
latoffinstalls

Timezone updates

Searchterm report will require the timezone to be ORTZ (Organization Timezone). The timezone will be set as ORTZ even when users select UTC inside the searchterm report

Facebook

Meta datasources now use a unified authorization system, similar to our existing Google authorization setup.

If you need to reauthorize, simply click the gear button next to your authorization and then click reauthorize.
Existing Datasources should be migrated to this new authorization, if issues persist please reach out to #alli-data

Affected Datasource Types:

Snapchat

Snapchat datasources also now use the unified authorization system.

If you need to reauthorize, simply click the gear button next to your authorization and then click reauthorize.
Existing Datasources should be migrated to this new authorization, if issues persist please reach out to #alli-data

Affected Datasource Types:

TikTok

We’ve released a new version of the TikTok Datasource to enhance compatibility and performance. This update includes the following changes:

Character Limit Adjustments: The campaign_name, adgroup_name, and ad_name columns have been updated to a JSON data type to avoid errors caused by exceeding character limits.
Inclusion of Deleted Ads: Filtering in the TikTok Structure Datasource has been updated to include ads with a "DELETED" status, providing a more comprehensive data view.

How to Resolve Warning Alerts:
If you experience warnings about character limits for campaign_name, adgroup_name, or ad_name when loading data, follow these steps based on the datasource type:

Performance Datasource:
- Download your data.
- Drop the existing data in your datasource.
- Re-upload the data.
Structure Datasource:
- Simply drop the table and reload it.

Criteo

We’ve updated the column type of the Day column to be of type Date instead of String. This will allow users to use features like Replace Date Range uploads and delete date by date range. Note: This field has been casted as a Date in ADL tables already,

Action needed:
If you wish to save changes to the datasource with column changes, you will need to:

Download your data.
Drop the existing data in your datasource.
Re-upload the data.
Alternatively, you can backfill data directly in the datasource after dropping tables. Downloading a copy is still a good step when deleting data.

Yahoo DSP

We’ve added support for advertisers with multiple seats. Previously the API & datasource defaulted to the seat that was last logged into the UI. There is now an option to add a seat ID directly in the Additional Configuration section what will override the UI seat if specified. This field is optional, and the datasource will continue to work the same as always if this option is not specified.

Amazon DSP

There was an issue with some id's in Amazon datasources being rounded/truncated. Affected id's were those that are 16 digits or more, and rounded id's would match the UI for the first 15 digits, after which digits would be replaced with 0's. Ex. id 123456789123456789 would have appeared as 123456789123456800.

Action needed:
If you Amazon datasource was affected by this issue, you will need to drop data for the affected date range and reload the data.

Metric updates:

New types of conversion metrics are available inside Amazon DSP datasources:

Subscribe
Sign Up
Search
Contact
Lead
Page View
Other