How-To: Use Ask Alli

Overview

Ask Alli is your built-in assistant for exploring data in plain language. Whether you're answering quick questions, building campaign summaries, or analyzing performance across dimensions, Ask Alli makes it faster to get to insights — no filters, pivot tables, or dashboards required.

Type a question, and Ask Alli will return a chart, table, or summary in seconds — all based on the same data used across the Alli platform.

When to Use It

Ask Alli is perfect for:

• Spot checks and quick analysis

• Comparing performance across time periods, platforms, or audiences

• Building charts for client reporting

• Setting up queries to use for an Alert or Export

Instructions

1. Navigate to Data Explorer from the left side navigation panel.

2. Select from one of the existing prompt starters or type your own question and review the results generated.

3. Continue the conversation or manual adjustments to your report.

Helpful tips

Examples to Guide You

• Platform-Specific: "Can you show me the performance metrics for the Pinterest platform?"

• Focused Data: "I'm interested in data for the 'XYZ' campaign. What insights do you have?"

• Broad Overview: "Give me a detailed analysis of all metrics for the last fiscal year."

Specifying Time Ranges:

• From exact periods like "from January 2023 to June 2023" to general ones such as “Q1 of 2022”, Alli's got you covered.

• Not in the mood for specifics and want all time data? Skip the timeframe!

Limit the data returned:

• Alli's default? a maximum of 10,000 rows.

• Customize this with terms like "show top 10" or "bottom 50".

Ordering and Filtering:

• Want your data a certain way? Use terms like "highest revenue" or "lowest clicks".

• Spotlight your data with filters such as platform names or account IDs. e.g. :

  • “specifically for the Twitter platform”.

  • “only for account XYZ”

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