Strategy & Planning
Where every successful campaign begins.
Your go-to hub for creating smarter, faster strategies. This area of Alli is designed to make your planning process seamless, data-driven, and collaborative, so you can focus on building impactful campaigns that deliver results.
Whether you’re defining your target audience, building media plans, or aligning with your team on campaign objectives, Strategy & Planning simplifies the complexity and ensures you’re set up for success.
Key Benefits
Crafting a strategy can feel overwhelming—especially when you’re juggling multiple teams, tools, and data sources. That’s where Strategy & Planning comes in. Alli centralizes the most critical parts of the planning process, saving you time, reducing friction, and helping you make smarter decisions.
Clarity from the start: Get everyone aligned with tools like the Client Intake Brief, ensuring goals, priorities, and insights are clear before you begin.
Better audience understanding: Use the Audience Planner to uncover data-driven insights and identify your most valuable audiences, so you’re targeting the right people from day one.
Seamless media planning: The Media Planner helps you create channel-specific plans that are precise, actionable, and easy to execute.
Collaboration made simple: Keep everyone on the same page with the Comms Planner, a tool designed to streamline team communication and improve workflow efficiency.
Discover Your Best Audiences
The Audience Planner simplifies audience strategy by turning raw data into actionable insights. It helps you identify, prioritize, and understand your target audiences, ensuring your campaigns start with precision and focus. Whether you’re exploring new opportunities or refining existing ones, this tool equips you to connect with the right people, driving relevance and impact from the start.
Learn More About Audience Planner →
Plan Media That Delivers
The Media Planner streamlines the process of designing channel-specific media plans that align with your goals and budgets. With performance insights built into the workflow, it helps you create cohesive, actionable strategies that deliver results. From high-level allocation to detailed execution, the Media Planner ensures every investment works harder for your campaigns.
Get Started with Media Planner →