Media Planner
Collaborate and Optimize Your Media Plans
The Media Planner tool in Alli streamlines the way teams create, manage, and optimize media plans. Built for collaboration, Media Planner provides a centralized workspace where marketers can build plans, align investments, and map them to real-world performance data. With built-in features for connecting plans to measurable outcomes, Media Planner helps ensure every decision drives results.
Why Media Planner Matters
Centralized Collaboration: Bring teams together in a shared workspace to create, refine, and share media plans seamlessly.
Data-Informed Planning: Map plans to actual performance data, enabling users to track alignment between planned and actual outcomes.
Streamlined Workflow: Simplify workflows by housing media plans, performance data, and collaboration tools in one unified platform.
Increased Visibility: Stay on top of investments and outcomes with tools that connect planning to results, ensuring greater accountability.
Getting Started
Define Your Column Schema
Set the foundation by creating a column schema. This defines the fields that will exist across all media plans, including which values are available for each column. A clear schema ensures consistency and simplifies collaboration across teams.
How-To: Create Admin Columns
Create a Media Plan
Build a media plan using the defined schema. Add, edit, or update plan records with the relevant budget, channel, timeline, and performance details — all within a centralized workspace designed for real-time collaboration.
How-To: Create a Media Plan
Collaborate in Real Time
Set up visualizations to bring your media plans to life. Use built-in tools to showcase key investments, allocations, and outcomes, making it easy for stakeholders to understand, evaluate, and optimize plans.
How-To: Visualize your Plans