Breadcrumbs

Media Planner

Collaborate and Optimize Your Media Plans

The Media Planner tool in Alli streamlines the way teams create, manage, and optimize media plans. Built for collaboration, Media Planner provides a centralized workspace where marketers can build plans, align investments, and map them to real-world performance data. With built-in features for connecting plans to measurable outcomes, Media Planner helps ensure every decision drives results.

Why Media Planner Matters

  • Centralized Collaboration: Bring teams together in a shared workspace to create, refine, and share media plans seamlessly.

  • Data-Informed Planning: Map plans to actual performance data, enabling users to track alignment between planned and actual outcomes.

  • Streamlined Workflow: Simplify workflows by housing media plans, performance data, and collaboration tools in one unified platform.

  • Increased Visibility: Stay on top of investments and outcomes with tools that connect planning to results, ensuring greater accountability.

Getting Started

  1. Define Your Column Schema

Set the foundation by creating a column schema. This defines the fields that will exist across all media plans, including which values are available for each column. A clear schema ensures consistency and simplifies collaboration across teams.

  1. Create a Media Plan

Build a media plan using the defined schema. Add, edit, or update plan records with the relevant budget, channel, timeline, and performance details — all within a centralized workspace designed for real-time collaboration.

  1. Collaborate in Real Time

Set up visualizations to bring your media plans to life. Use built-in tools to showcase key investments, allocations, and outcomes, making it easy for stakeholders to understand, evaluate, and optimize plans.

User Guides